Hapana mubvunzo kuti Burger King ikambani yanga iri chikamu chenharaunda yedu kwenguva yakareba, yakareba. Asi chii chaunoziva nezve nhoroondo yeBurger King logo? Dzimwe nguva, kutarisa kumashure kune akamira kwenguva refu mabhureki anogona kukubatsira kudyara purojekiti, kana kungodzidza kuti ndezvipi zvinhu zvinoshandurwa mune graphic dhizaini kuti uvandudze logo.
Mune ino kesi isu tichatarisa pane nhoroondo yeBurger King uye iwe uchaziva kuti chiratidzo chavo chekutanga chaive chii uye kuti vanga vachichinja sei mumakore kuenda kune yazvino, uye nekudaro vachivandudza chitupa chavo chekuona pamberi pekuchinja kwefashoni uyezve kusimudzira nzanga. Enda nazvo?
Burger King yakagadzirwa rinhi?
Kunobva: PixartPrinting
Hazvigone kutaurwa kuti Burger King aive nemugwagwa wakagadzirwa uzere nemaruva sezvo zvisiri. Zuva rekutanga rakakosha munhoroondo yayo ndi1953.
Panguva iyoyo isu tiri muJacksonville, Florida, uko Insta Burger King yakamiswa muguta.
Zvisinei, kwapera gore, kambani inoita seisina kufamba zvakanaka uye vanotanga kuva nematambudziko emari. Saka vanamuzvinabhizinesi vaviri, David Edgerton naJames McLamore, vanotenga kambani iyi kuti itangezve. Uye nekuda kweizvi, sarudzo yekutanga yavanoita ndeyekupfupisa zita ravo kuti Burger King.
Asi kunyange zita iroro harina kuchinjwa "kutuka kwaMambo Burger" hazvizovakanganisa. Uye kwete ivo chete, asi navose vaipfuura, mumwe pashure pomumwe. Zvinogona kutaurwa kuti Burger King anga aine "vanababa" vazhinji kusvika kune wekupedzisira, boka reRestaurant Brands International.
Nhoroondo yeBurger King logo ndiko kushanduka kwe "hupenyu" hwayo.
Tichifunga nezvese zviri pamusoro, hapana mubvunzo kuti nhoroondo yeBurger King logo haisi kuzove pfupi. Yakashandura logo yayo kakawanda, kunyange kubva ku1969 yakachengetedza nheyo uye yakangobata-bata-ups uye "facelifts". Asi zvave sei? Ngationei kushanduka kwayo.
Yekutanga Burger King logo
Kuti tizive logo yekutanga yechiratidzo ichi tinofanira kuenda kune zuva rakasikwa, kureva, ku1953. Sezvauchayeuka, zita rake rainzi Insta Burger King, asi muchiratidzo chayo izwi rekuti "Insta" harina kuoneka.
Ndicho isotype, ndiko kuti, chinyorwa Burger King uye, pamusoro paro, zuva sokunge riri kubuda. Hazvina maturo kutaura, zvose zvakanga zvachena.
Kune musiki, yaive nzira yekureva kuti chikafu chinokurumidza kukura uye yaive yekutanga iyo, kunyangwe yaive ichiri kutanga, ichave yakakosha.
Asi zvakaramba zviripo.
Yechipiri kuedza kumira kunze
Gore rakatevera, apo Edgerton naMclamore vakatora, vakasarudza kuparadzanisa nezuva, uye izwi Insta. Nokuda kweizvi vakagadzira logo mupfungwa yechokwadi yezwi. Ndinoreva, vakashandisa Burger-King. Ndizvo.
Iyo font yaichengetwa yakashinga nemipendero yakasakara, asi isina kana shongedzo.
1957 raive gore rekuchinja
Kwayaka: Tentulogo
Ruvara rwasvika. Uye zvakare chirevo cheshanduro uye chirevo chaicho chezita. Iyo logo yakadii?
Zvakanaka, ngatiendei muzvikamu. Kutanga tinofanira mambo akagara uye ane girazi guru rechinwiwa (mashanga akabatanidzwa). Akagara pahamburger uye akazendamira pachikwangwani cheBurger King uye yekutanga inoverenga Kumba kweWhopper.
Uye izvi zvose muvara.
Iyo logo yakaoma, ine zvinhu zvakawanda zvaunofanira kutarisa, uye zvinoshamisa zvichienzaniswa nezvose zvakapfuura zvatakaona kusvika zvino. Asi zvakaita mutsauko uye zvavakatengesa: mahamburger nezvinwiwa.
Yakanga isina kuipa, tichifunga kuti vakaichengeta kwemakore gumi nemaviri.
Gore rechimurenga
Uye ndezvekuti makore gumi nemaviri gare gare, muna 12, shanduko yakauya, uye pamwe iyo inonyanya kufanana neyazvino sezvo vakakwanisa kuichengeta nediki tweaks.
Zviri sei? Saka fungidzira hamburger bun. Zvakanaka, kunyanya maviri ero kana kirimu ane mavara hamburger bun tops. Uye, pakati, izwi Burger (uye pamutsetse unotevera) Mambo. Zvakanaka, ndiyo logo yavakasika pazuva iroro.
Mune ino kesi, iyo typography yakapa kukosha kwakanyanya kuzwi raMambo pane kuna Burger (iyo yakanga ine saizi yakati kurei. Zvakare, yakanga iri yeraundi uye ine chubby taipa, mutsvuku.
Yakanga iri logo yaishamisa panguva iyoyo uye yaive nemukurumbira zvakanyanya nekuda kwenzira yaibatanidza chikamu chayo kune logo. Uye chokwadi ndechekuti kubva pazuva iri zvishoma zvakachinja (kunze kweimwe nguva iyo "gwai dema" rakabuda).
A facelift muna 1994
Kuchengeta logo iyo yaitova nayo muna 1969, munyaya iyi muna 1994 vakasarudza shandura typography yechinyorwa cheBurger King uye ita kuti iwedzere kuenzana, ine mavara akasimba uye mune ruvara rwakajeka, tsvuku yakasimba pane orenji. Izvi zvakaita kuti zvitonyanya kujeka.
A revention itsva
Muna 1999 mhando yakaita shanduko nyowani mulogo. Panyaya iyi akazviraira kubva kuSterling Brands agency uye, kunyangwe ivo vakachengeta hwaro, kureva kuti, hamburger bun uye zita riri pakati, rakapa simba rinowedzera simba. Kutanga, vakaita kuti chingwa chiite sechakawanda. Mukuwedzera, vakawedzera mabhii acho zvikuru, zvokuti vakabuda muchingwa. Uye pakupedzisira vakawedzera crescent yebhuruu, gobvu pazasi kupfuura pamusoro.
Muchokwadi, iyi logo inogona kunge iri iyo yaunorangarira asi haisiriyo yazvino, nekuti muna 2021 vakachinja zvakare.
Tinodzokera ku1994
Uchiri kurangarira here logo yatakakuudza nezvayo muna 1994? Zvakanaka, kunze kwematweaks mashoma, ndiyo logo iyo muna 2021 vakashandisa zvakare.
Uye ndizvo zvavaida ipa "retro" uye nostalgic kubata kukambani. Chaizvoizvo, zvinonzi kuenderera mberi kweiyo kubva muna 1969 asi tinoiona ichinyanya hukama neiyo kubva muna 1969. Musiyano chete neiyi ndewekuti iyo yese seti yakashongedzwa nechero grey muganhu.
Zvino zvaunoziva nhoroondo yeBurger King logo, ndeipi yaunoda?