Kofi ndechimwe chezvinhu zvinotengeswa zvakanyanya pasi rese. Haisi chete kugamuchira vaenzi uye gastronomy kwakakosha muchikamu, asi zvave kuwedzera kukosha sechinhu chehurongwa kune mamwe makambani.
Munyika yedu, anopfuura 4 kilos yekofi pagore inopedzwa pamunhu, kana izvi zvichiita sezvakawanda kwauri, muFinland ndeye 12 kilos inopedzwa. Nhasi, tichagovana newe malogos ane mukurumbira muchitoro chekofi kunze uko.
Malogo anozivikanwa echitoro chekofi
Tinovimba kuti kwauri zvakare, idzi mhando dzenzvimbo haisi nzvimbo yekuwana caffeine kugadzirisa, asi tinoiona zvakanyanya senzvimbo yekusangana., kuzorora uye kunyange kuiita nzvimbo yedu yebasa, tinogona kuva vanobudirira zvikuru.
Macafes ave nzvimbo yakakosha kwatiri uye kana dziri zvakare nzvimbo dzaunogona kugadzikana uye kunakidzwa nekofi yakanaka, kunyangwe zvirinani. Kune idzi nzvimbo, kuve nechiratidzo chinozivikanwa uye chakasarudzika kunovabatsira kuti vaonekwe.
Tevere tichazokuratidza uye kutaura nezve akasiyana marogo emashopu ekofi ane mukurumbira aunofanirwa kuziva.
Dunkin 'Donuts
Kambani inozivikanwa pasi rese nekuda kwemhando dzakasiyana dzema donuts uye kofi yakanaka, iyo isina kumira kukura kubva payakatanga kubuda. Muma50, yekutanga Dunkin Donuts yakavhurwa muMassachusetts naBill Rosenberg.
Chiratidzo chekambani iyi chakanyanya hunhu nekuda kwemavara ayo akajeka. Iko kusanganiswa kweorenji nemagenta yakashandiswa inoita kuti ive nehunhu hunofadza. Pamusoro pezvo, kushandiswa kwetaipi yakatenderedzwa kunoita kuti logo iite seinofadza, zvichiita kuti iwe ude kuruma.
McDonalds-Mc Cafe
Muchiitiko ichi tiri kutaura nezve chikafu chekudya chekukurumidza cheMcDonalds. Yakatanga kuoneka muna 1993, muAustralia. Cheni yechikafu nekudaro yaida kutora mukana uye kugadzira maitiro ekushandisa kofi.
Iyi logo haina chekuita neyekutanga McDonalds logo, yakavharirwa kubva kune dzvuku uye yero mavara. Icho chiziviso, chine maitiro akakurudzirwa nerunyoro. Nemavara zvichienderana nezwi rekofi foam.
Starbucks
Starbucks Corporation iketani yezvitoro zvekofi yakavambwa muna 1971 muWashington. Ndiyo imwe yemakambani makuru ekutengesa kofi munyika. Iine zvitoro zvinopfuura zviuru makumi maviri nemana, zvakakamurwa kuva 24 nyika dzakasiyana.
Cheni yekafeteria, ine iyo mufananidzo we mermaid mune yayo logo, izvo zvinoita kuti chiratidzo chayo ive chimwe chezvinonyanya kuzivikanwa. Mufananidzo werudzi urwu wakarerutswa nekufamba kwenguva, nhasi une mufananidzo we mermaid mune chena, pane yakatenderera kumashure ine girinhi yekambani.
Tim hortons
Tiri kutaura nezve cheni dzepasi rose dzezvitoro zvekofi iyo yakavambwa muna 1964 vane zita rekambani iyi, Tim Hortons naJim Charade. Inoratidzika kekutanga muOntario, Canada, inonyanya kugadzira zvigadzirwa zvakaita semakeke, donuts uye kofi.
Chimiro chemhando yeketani iyi yakashanduka nekufamba kwenguva, ichiwedzera kuita minimalist. Chiratidzo chayo chazvino chinongosanganisira zita rekambani rine cursive typeface. Kuzivikanwa uku kunoshandisa ruvara rutsvuku kune logo yaro nekuti vanoiona ichinyanya kunakidza ruvara.
Costa Kofi
Yakavambwa muna 1971 nehama mbiri dzekuItaly, Costa Kofi iketani yepasirese yezvitoro zvekofi. Ndiyo imwe yemashopu mashanu ekofi ane nzvimbo dzakavhurika zvakanyanya pasi rese.
Nemakore mazhinji enhoroondo, kambani yakango gadziridzwa patsva yemufananidzo wayo. Chiratidzo chemazuva ano chave chichishanda kubvira 1995, umo bheji yedenderedzwa inogadzirwa apo zita rechiratidzo, zuva rekutanga uye icon yebhinzi yekofi inooneka.
Lavazza
Haisi kungoramba iri mumhando yekofi yakakurumbira, asi pasi rose yakavhura zvitoro zvakasiyana zvekofi kwainopa zvigadzirwa zvayo zvakasiyana. Ikambani yeItaly, yakatsaurirwa kutsanangurwa kwekofi yakazvarwa muna 1895 muTurin.
Munhoroondo yayo yose, iyo brand yakaitwa patsva dzakawanda mukuzivikanwa kwayo kusvika yasvika kune yazvino logo inoumbwa chete netypography. Kugadziridza kwacho kwakaitwa neTesla studio, iyo yakagadzira logo ine inorema typography uye akati wandei mavara.
Nespresso
Sezvakaitika mune yapfuura nyaya, Nespresso yanga isiri yega mukutengesa kofi nemichina, asi yakavhura nzvimbo dzekudyira dzakasiyana munyika dzakasiyana.. Yakatangwa muna 1986, neNestlé Group. Iro brand inozivikanwa nekuda kwezvigadzirwa zvemhando yepamusoro.
Kuzivikanwa kwayo kunoumbwa nekutaipa uye mufananidzo. Iyo typeface inoshandiswa ndeye tsika font yakagadzirwa naZecraft. Uppercase character N yemhando ndeye graphic element inopa kufamba kune iyo logo uye inogadzirwa nezvikamu zviviri zvegirazi.
Maxwell Imba
Pakupedzisira, tinotaura pamusoro peizvi American brand mugadziri uye muparadzi wekofi. Inoonekwa kekutanga muna 1892, uye nhasi inozivikanwa seimwe yemhando dzakakurumbira uye dzinotengeswa zvakanyanya pasi rese.
Nekufamba kwenguva, iyo Chiratidzo chechiratidzo ichi chakarerutswa mune imwe neimwe yezvekugadzirisa kwayo kusvika yasvika kune yazvino, iyo yakashandiswa kubvira 2014.
Yakagadzirwa na typography ine serifs uye shading iyo inopa kutaridzika kwehuwandu. Mukuwedzera, kune mutsara unotsanangura, inoshandisa script font mune grey toni iyo dzimwe nguva inova isingaonekwe. Uye zvechokwadi, mufananidzo waro weiyo kapu inoteura chinwiwa.
Aya mashopu ekofi, anozivikanwa pasi rese, akaziva nzira yekushanduka kwete zvekutengesa chete asiwo zvine graphic.. Kune akati wandei, ayo anodarika zviyero zvekuratidza chinomiririra chikamu chekofi, sezvo ivo vasingaone kukosha kwekuita chirevo kune chikamu.
Ese ma logos aya atakaona muenzaniso wakajeka wemadhizaini akagadzirwa nemazvo uye ane hunyanzvi hwekushandisa munhau dzakasiyana. Tinovimba kuti vachakukurudzira pamusoro pekapu inopfungaira yekofi.