Carolyn Davidson uye iyo swoosh

Iti iyo Isotype yemitambo brand Nike, Icho chimwe chezviratidzo zvine mukurumbira pasi rose, chiri kunyatso kuperevedza. Iyo logo yave iri munzvimbo inoonekwa yevakawanda vevagari venyika; Wese munhu akambove nechiratidzo icho pane yedu retina, mucherechedzo weimwe yemakambani makuru pasi rose uye iyo inoburitswazve munzira dzakasiyana siyana, pane midhiya dzakasiyana uye nemidziyo yakasiyana.

Musiki weichi dhizaini hapana mumwe asi Carolyn davidson, iyo yakapihwa basa naPhil Night, mumwe wevaridzi vekambani  Bhuruu Ribhoni Yemitambo, Kugadzira logo yechinhu chitsva cheshangu dzemitambo ... ndipo panodaidzwa nyaya ... Carolyn Davidson and the swoosh.

Carolyn Davidson

In the chipo, mazana ezviuru zvevashandi graphic design kutenderera pasirese kusimudzira basa ravo nekuti vangangoda kuve seimwe yeiyo magadzirirwo makuru, avo vakatimaka nehuremu hwekuvaona mazuva ese zvakabatanidzwa mune yedu iconography zvakajairika zuva nezuva. Ndokusaka, semumapositi apfuura, ini ndakakuunzira vagadziri vemazvino mumaposita akadai se, Jing zhang ratidza kuti zvinhu zviri sei mukati , Ini zvakare ndinofunga zvakakosha kuratidza vakuru vakuru venguva yedu.

El logo de Coca cola, iye Gallo de Kellogh's, the chiremwaremwa kubva mubhokisi re Batmanla Kunyemwerera kumeso de matatano, mamwe emalogo ayo andinoyeuka kubva paudiki hwangu, uye mumwe nemumwe wedu ane zvedu, kunyangwe vabereki vedu nasekuru vaiva navo. Iyo tsika yevatengi yatinayo inoita kuti marogo aya aenderane maererano nevanhu vapi kana mapoka, marogo ayo anowirirana zvirokwazvo neaya emhando dzakakurumbira. Zvakanaka, zvirokwazvo izvo zve Nike iri pakati pavo.

Uye 1971, Carolyn davidson Ini ndaive mudzidzi we graphic design of the University of Portland kwaienderana ne Phil Knight, purofesa weakaunzi kuyunivhesiti uye ndiani pamwe ne Bill bowerman, Mudzidzisi wemitambo aizozozivikanwa pasi rese mushure mekuve ivo vatangi veimwe yemitambo inozivikanwa yemitambo yenguva dzese Nike.

Carolyn davidson inotaurira Soho Magazine yePuerto Rico kuti akasangana sei Phil Knight:

Rimwe zuva ndakanga ndakagara mukoridho wechivakwa cheunyanzvi, ndichishanda nemumwe wandaishanda naye pachiitwa cheunyanzvi mukutarisa nekubatana. Pataive tichiita basa rechikoro ratakataura, uye pane imwe nguva akandibvunza kana ndaizonyoresa mumakirasi ekupenda emafuta, andakapindura kuti kwete, nekuti kirasi yacho yaidhura kwazvo uye ndakanga ndisina nzira yekuzvibhadharira. Vanhu vazhinji vaipfuura nesu, asi handina kumboziva kuti Phil Knight akapfuura pamberi pedu, sezvandaingo tsanangurira shamwari yangu kuti sei ndisingatore makosi iwayo. Mushure memaminetsi gumi, murume akapfeka sutu yebhuruu yakasviba akauya kwatiri ndokuti, "Ndanzwa kuti haukwanise kutenga makirasi ekupenda mafuta" (ndiwe ani uye unozviziva sei izvozvo? Ndakafunga). Pakarepo, murume uyu akazvizivisa uye akandiudza kuti aishandira Tiger Shoes, kuti vamwe vakuru vakuru vekuJapan vaiuya munyika uye kuti aida kubatsirwa kugadzira machati nemagrafu, uye kuti aizondibhadhara madhora maviri paawa. Tichifunga kuti ini ndaive mudzidzi pabhajeti yakaganhurirwa, mhinduro yacho yaisanyatsooneka. Ndakabvuma uye ndiwo matangiro akaita nyaya yangu.

Nike logo kuburikidza nemakumi emakore.

Ipapo kunaka kwe Phil akabvunza vedu Carolyn kugadzira dhizaini ye logo yeshangu yemitambo. Akamupa dhizaini dzinoverengeka kwaakasarudza iyo iri iyo Isotype Del logo de Nike, inozivikanwa se swoosh, iyo inonzi nevamwe nekuda kwechimiro chepombi, uye vamwe vachiti imhaka yemucheka weimwe yekutanga dhizaini shangu iyo yaidaidzwa swoosh Fiber. Zita re Nike, yakapihwa na Jeff johnson, kubva kudhipatimendi reKutsvagisa nekusimudzira, uyo akariwana kubva kuna mwarikadzi wechiGreek wekukunda  Nike, uyo akabhururuka akasvetuka pamusoro pe kurwa.

Carolyn Ini ndinobhadharisa madhora makumi matatu nemashanu chete kune yakazove imwe yemalogo akanyanya kushanda munhoroondo yekushambadzira:

Kana iyo yekudhirowa yaizozivisa mhando ye PhilNdakashamisika kuti ndaizomubhadharisa sei dhizaini yangu, saka ndakafunga kuti ndaizomubhadharisa dhirivhari yaakasarudza, uye madhora makumi matatu neshanu ndiwo andakakumbira. Chero zvazvingaitika, zvakakosha kutaura kuti ini ndakanga ndichine zvakawanda zvekudzidza. Makore gumi gare gare, apo kambani yakaenda kuruzhinji, Nike vakaronga mabiko ekunditambira uko kwavakandipa mhete yegoridhe muchimiro che swoosh nedhaimani rakashongedzwa. Phil Akanditambidza zvitupa zviviri muhamvuropu yakavharwa; mumwe akandisarudzira semuridzi weimwe nhamba yezvikamu zve Nike uye mumwe wacho akati ini ndaive nebasa, kubva panguva iyoyo zvichienda mberi, kune zvirevo zveshuwa uye neshangu dzisina kukwana. Phil Iye murume mukuru, akavimbika uye ane pfungwa huru yekuseka. Nike Ndakanga ndabhadhara madhora makumi matatu neshanusaka zvese zvaive zvakanaka uye Phil anga asina chimwe chekuita asi zvakadaro akazviita. Akange andibhadharira zvakanaka chose kubasa kwangu.

Mamwe mashoko - Jing zhang ratidza kuti zvinhu zviri sei mukati

Aya ndiwo maitiro andakamupa iye.