Imwe yeanonyanya kuzivikanwa French hypermarket mhando munyika yedu Carrefour. Nhasi, kambani ine zvitoro muEurope yese uye ndeimwe yenzvimbo dzinoshanyirwa nevashandisi kutenga. Iyo kambani yakavambwa muna 1957 uye yakabva yavhura chitoro chayo chekutanga muAnnecy. Munhoroondo yayo yese, cheni yakachinja mumufananidzo wayo wekambani, ndosaka Mutsamba yanhasi tichataura nezve nhoroondo uye shanduko yeCarrefour logo.
Iwo marogo anomiririra imwe neimwe yemakambani chiratidzo chavo chekuzivikanwa uye izvo vashandisi vanoziva nzira yekusiyanisa imwe mhando kubva kune imwe. Kazhinji kuburikidza nemufananidzo uyu ivo vanoda kuendesa meseji, asi ndeipi meseji yakavanzika kuseri kweCarrefour hypermarket logo? Gara wakasununguka, ngatizive.
Zita rokuti Carrefour rinobva kupi?
https://www.elconfidencial.com/
Zita reiyi ketani ye hypermarkets rinobva kuchitoro chekutanga chakavhurwa munyika yakavakidzana, France. Nzvimbo yekutanga iyi yaive pamharadzano yemigwagwa miviri ndosaka vachiidaidza kuti Carrefour izvo muSpanish zvinoreva, mharadzano kana mharadzano yenzira.
Makore mushure mekuvhurwa kwayo kwekutanga, Carrefour yakava kambani yemapiyona muFrance nekuvhura iyo yekutanga hypermarket muSainte Genevieve des Bois. dhorobha reFrance, riri paIle de France. Iyi nzvimbo itsva yaive neanopfuura 2500 square metres.
Nhoroondo uye shanduko yeCarrefour logo
https://www.elcorreo.com/
Iyo kambani, Yakavambwa muna 1957 uye nekukurumidza, sezvatichangobva kutaura, chitoro chekutanga chakavhurwa muguta reAnnecy. Makore gare gare, kunyanya muna 1963, hypermarket yayo yekutanga yakavhurwa.
Nhasi, Carrefour ine 250 hypermarkets, 159 Carrefour Market masupamaketi, 1070 Carrefour Express masupamaketi., zviteshi zvebasa 146 uye masangano ekufambisa 426, zvose izvi zvakaparadzirwa mundima yeSpanish chete.
Munhoroondo yayo yose kusvika nhasi, cheni yakaita shanduko dzakasiyana mumufananidzo wayo wekambani, kusvika tasvika kune yatinoziva nhasi. Asi, kuti maitiro aya anga akaita sei, tichazviwana pazasi.
Makore 1960 - 1963
Iyo yekutanga inozivikanwa brand mufananidzo wekambani unoonekwa muna 1960 uye inomiririra yemharadzano nekushandiswa kwemuchinjikwa muchena, uri pamusoro pemadhaimondi madema. Chinyorwa chinooneka nechepakati pechinyorwa, chakanangana nekuyambuka mitsetse inoumba muchinjikwa mumavara madiki.
Nechiratidzo chemhando iyi, iyo kambani yakatsvaga kuratidza zvakajeka mharadzano dzenzira dzinotaurwa nezvayo, ine chimiro chakareruka uye chinofadza, asi icho chakatora makore matatu chete musimba.
Makore 1963 - 1966
Pakutanga kwe1963, kugadziridzwa kwekutanga kwechiratidzo kwakaitika, kutsvaga shanduko uye maitiro matsva.. Shanduko yakaitwa kune iyo brand logo maererano nechimiro, zita remhando uye mavara akashandiswa.
Mune iyi logo itsva, iro zita rekambani rinoonekwa zvakare mukati mechikamu chekuumbwa, asi uchishandisa iro gobvu uye rakawedzera kupfupikiswa font. Chimiro chakashandiswa kugadzira kuzivikanwa chaive denderedzwa dzvuku.
Pfungwa yemharadzano inonyangarika, uye muchena wakachinjika mutsara unoiswa pakati pechimiro chedenderedzwa. panoiswa zvinyorwa, uye miseve miviri imwe neimwe kumusoro uye pasi pechimiro ichocho.
Ichi logo, hazvigone kutaurwa kuti chakatora nguva yakareba kana, nekuti chakangoshandiswa kwemakore matatu chete.
Makore 1966-2009
Zvekare, makore mashoma gare gare, iyo hypermarket brand inotsvaga kuzvivandudza pachayo uye inotanga nyowani logo redhizaini maitiro. Muna 1966, femu yaMiles Newlyn ndiyo yakagadzira logo yekambani itsva, ichiita shanduko shoma.
Iyo Carrefour logo, inoshandura zvachose mufananidzo uye chimiro chavaimboshandisa. Zvinosarudzwa, nekushandiswa kwemavara ebhuruu, machena uye matsvuku, mavara emureza wenyika yeFrance.
Iyo font inoshandiswa kuzita rekambani inoshandurwa kuita serif font ine tapureta maitiro uye zvidiki zvachose. Pamusoro pe, wedzera iwowo ruvara rwebhuruu sechiratidzo. Zvekare, madhirowa maviri emiseve anoshandiswa, asi nenzira yakasiyana zvachose pane yakaonekwa mukuzivikanwa kwapfuura.
Tsamba "C" inova chinhu chepakati chekuzivikanwa kwekambani. Tsamba iyi inogona kunetsa kukoshesa sezvo tsamba iri pakati pemiseve miviri yatataura nezvayo. Mumufananidzo uyu, zvinoonekwa nenzira yakajeka zvatiri kutaura nezvazvo.
Chiratidzo ichi chakaramba chakasimba kweanopfuura makore matanhatu, kusvika 6 apo zvikamu zvekuzivikanwa zvakagadziridzwa.. Zita rekambani rakava diki uye logo yakakura. Nebheji iri, izvo zvinotsvakwa nekambani kusaina kune vashandisi vakasiyana ndezvekuti zvigadzirwa zvaro zvine mhando yakanaka pamitengo yakanakisa.
Makore gumi gare gare, muna 1982 kambani ye hypermarket zvakare inoita shanduko dzisinganzwisisiki mukugadzirwa kwechiratidzo chayo. Ivo vanoramba vachiwedzera saizi yavo yemhando kuti vazivikanwe zviri nani. Kana iri ruvara, hapana shanduko inoitwa, asi mukunyora kunoitika. Iyo typography inoshandurwa kune imwe ine yakawanda yakatenderedzwa serif uye muhuremu hwakakora.
Makore 2010 kusvika
Iyo vhezheni yelogo iyo isu tese tinoziva nhasi, Yakagadzirwa muna 2010 nekuda kwekutevedzana kwekugadzirisa mune yapfuura vhezheni. Iyo Carrefour zita uye icon iri muchiyero chakakwana chezviyero.
Nezvemavara anoshandiswa, ruvara rwebhuruu rwakava mumvuri wakasviba uye typeface yakaitwa yakakwana. Zvose izvi, kutsvaga kunatswa kukuru, pamwe chete netsamba "C" yechiratidzo.
Cheni, nekufamba kwemakore sezvataona ave achikwanisa kuchinjira kuzvinodiwa asingaregi kumiririra zvaari. Iketani yezvigadzirwa, iyo inofunga nezvehutano hwavo uye mutengo.
Iyo logo iyo kambani parizvino inoshandisa yakanakisa uye yakatenderedzwa serif typeface ine mitsetse yakachena kwazvo. Kana iri tsamba "C", yakave yakakwana muzvikamu zvayo zvekupedzisira nekudhirowazve madenderedzwa makuru. Uye iyo palette yemavara kubvira 1966 haina kumbochinja, chete mukusimba kwemavara.
Nemuenzaniso uyu we logo, tinogona kuona kuti zvinodikanwa sei kuti uwane yakanaka brand mufananidzo. Nguva dzose uchiziva kuti ndiwe ani uye zvaunoda kuratidza. Nezvakareruka zvinhu uye mavara, unogona kugadzira chiziviso chinooneka, chiri nyore kurangarira uye nemhedzisiro yakanaka.