Mune ino post, isu tichaziva iyo Chanel logo nhoroondo, isu tichaongorora nhoroondo kumashure kwechiratidzo.
Kana tikataura nezve emhando yepamusoro uye elegance brands, Chanel anobva auya mupfungwa. Muzana remakore rechiXNUMX, kusimuka kwaCoco Chanel munyika yefashoni kwaishamisa zvikuru. Champion yemhando yepamusoro fashoni, uye yekusiya padivi maitiro anotevedzwa nemamwe akawanda mabhureki pakuunganidza kwavo.
Imwe yeanonyanya kukosha logos munyika nhasi, kunyange kuva anopfuura 100 makore. Mufananidzo ne maviri akabatana maC, anoramba ari tsananguro yeumbozha pakunaka kwayo kune vashandisi vayo.
Nhoroondo yeChanel logo
Imba yefashoni yakakurumbira munyika yose, yakaberekwa muna 1910 muguta guru reFrance, Paris, naGabrielle Chanel ane mukurumbira kana sezvaanowanzozivikanwa, Coco Chanel. Akavhura chitoro cheheti chaidaidzwa kuti Chanel Modes, umo vatambi vechiFrench vane mukurumbira panguva iyoyo vakatenga ngowani uye zvakaita kuti azivikanwe uye ave nemukurumbira.
Chanel nekufamba kwenguva, yakakwanisa kushanduka uye kusaramba yakabatikana kune nyika yemachira, asi isu tinogona kuzviwana mune zvizorwa, zvemitambo nyika, tekinoroji accessories, pakati pemamwe masekete, kuwedzera kune ayo ane mukurumbira zvinonhuwira, anozivikanwa pasi rese.
Iyo Chanel logo ine nyaya yakatenderedza, Ndiyo imwe yemhando iyo yakachengetedza mufananidzo wayo nenzira inogara kupfuuridza nguva. Kusiyana nemamwe mabhureki, hapana akati wandei marogo, asi imwe chete ine misiyano, inogara ichienderana nekuchinja kwenguva.
Muna 1915, nekuvhurwa kwekutanga Maison De Couture Chanel, tinogona kuona kuti yakanga iri kutoshandisa Chanel logo yatinoziva nhasi.
Nezve mufananidzo wekambani weChanel, isu tichataura kuti ndeye kusanganiswa kwemufananidzo uye zvinyorwa, apo zvose zvinogona kushanda zvakasiyana. Dzimwe nguva tinoona mufananidzo kune rumwe rutivi, sezvazvinogona kuva mune zvipfeko zvavo uye zvinyorwa kune imwe, semuenzaniso pamabhegi avo.
chanel chiratidzo
Chiratidzo chechiratidzo chakasikwa nekutanga kwefashoni imba, inoratidzika seyo nyore, ivo vanenge maviri akabatana C anomiririra zita uye surname yemugadziri Coco Chanel. Zvinhu zviri mukuenzanisa zvinotungamira kugadzira pfungwa yekuwirirana uye kukwana.
inooneka mugore 1925, mumabhodhoro ekutanga ezvinonhuwira yemhando uye gare gare inotanga kuoneka mune zvese zvinyorwa zvemba; mabhegi, zvishongo, zvishandiso, nezvimwe.
Kuseri kwekugadzirwa kwechiratidzo kune chakavanzika, sezvo kuine nyanzvi dzakawanda dzinoti kuzivikanwa ndekwechikuru pane zvinofungwa. Kune zvakare dzidziso dzakasiyana pamusoro pezvinoreva chiratidzo chayo, imwe yedzidziso idzi ndeyekuti ine hukama naMambokadzi Nyoka, asi izvi hazvina kusimbiswa nemunhu.
Chanel Typography
Iyo Chanel logo, sezvatareva, inogona kuwanikwa nenzira dzakasiyana, chiratidzo uye zvinyorwa pamwe chete, chiratidzo chete kana chinyorwa.
Mubvunzo unodzokororwa zvakanyanya paunodzidza mhando iyi ndewekuti, ndeipi font ndiyo Chanel logo. Zvakanaka pano tinokupa mhinduro. Iyi imhando yemhando yemhando, iyo yakazove yakasarudzika mhando inonzi "Chanel" yakachengetedzwa nekodzero.
Vazhinji vagadziri vanofananidza typography yemakambani nemafonti emahara akadai ITC Blair's Pro Bold font, yakafanana neiyo brand.
Chanel Rudzi Palette
Chiratidzo chefashoni chave chiri akaomesesa zvikuru maererano nekushandiswa kwemavara mumufananidzo wake pakuvaburitsa padhijitari media, sezvo mavara anonyanya kushandiswa ari matema uye machena. Kunyange zvazvo pane imwe nguva inokosha akashandisa mavara akasiyana mumufananidzo wake.
Kana tikataura nezvemavara aakashandisa muzvikamu zvake zvekugadzira, tinogona kuona kubva kugoridhe, sirivheri, tsvuku, nezvimwewo. Kusiyanisa zvinoenderana nefashoni kuunganidzwa kuti iite zvinokanganisa.
Sei iyo Chanel logo ichishanda nemazvo?
Sezvatakambotaura, iyo logo yeChanel fashoni brand haina kuchinja nekufamba kwenguva. Mashoma mabhureki asvika panguva ino yekusachinja mufananidzo wavo, izvo zvinoita kuti Chanel ienderane brand ine chiratidzo chinoshanda uye chinoramba chiripo nekufamba kwenguva.
brand image, haina kumbobvira yatsauka kubva pamisimboti yainotevera uye yainoda kuzivisa kuvateereri vayo, kunyange kana chikamu chikuru chechiratidzo, chakadai seCoco Chanel, chinonyangarika uye pane kuchinja kwevaridzi.
Icho chiri nyore logo, maviri anopindirana maC, asi kumashure kwavo chave chimwe chezviratidzo zvepasi rose zvehaute couture. Hazvibviri kutarisana nechiratidzo ichi uye kuziva pakarepo kuti ipfeko kubva muimba iyi yefashoni, hapana chinhu chiri muzvikamu zvayo chisina chiratidzo chakadhindwa pairi. Chanel yave iri mhando yakaburitsa kupenga kwekuisa logo pahembe dzayo dzese uye izvi zvakakonzera izvo zvinozivikanwa se logomania.
Zvinoita sekuti zvese zvinoitwa nemhando huru, mune iyi Chanel, inokonzeresa shanduko munyika yefashoni.
Chiratidzo chechiratidzo chinopfuura dhizaini, Ndiyo siginicha yemhando inosanganisa nhoroondo, kukosha uye hunhu hwayo., Ndosaka Chanel achiramba achiita sarudzo yakachenjera yekuishandura zvishoma sezvinobvira. Kunyangwe zvidimbu zvaro zvichishanduka nekufamba kwenguva, logo yayo ine dhizaini yemhando yepamusoro ndeimwe yeanonyanya kuzivikanwa.
Mazhinji emhando yepamusoro akadai saChanel naGucci vanosarudza kushandisa mabhii ekutanga mune yavo logo, zvichienzaniswa nemamwe akadai saHermes kana Armani, ayo anoshandisa mhuka kuratidza maitiro avo.
Asi pasina kupokana, sarudzo yaChanel ye logo dhizaini iyo inogona kutamba nechiratidzo uye typography, ichishandisa ivo zvakasiyana kana pamwe chete, ine nyore aesthetic, nyore kuzivikanwa uye kudhindwa, inopa mhedzisiro iri nani sezvataona munyaya ino.