Isu tine chokwadi chekuti kanopfuura kamwe iwe wakambobvunzwa mubvunzo wekuti chii chinonzi typography uye kuti chii chinonzi kupatsanurwa, chimwe chinhu icho sevagadziri vemifananidzo isu tese tinofanira kuziva. Typography ndechimwe chezvakanyanya kukosha dhizaini uye mune izvo zvinhu zvakaita seruvara, saizi, marongero, uye zvimwe zvakawanda zvine chekuita nechimiro chayo uye chitarisiko zvinofanirwa kuverengerwa.
Nyika yetaipa yakashanduka zvakanyanya munhoroondo yese zvekuti nanhasi chave chirango mukati menyika yegraphic dhizaini. Ichatitendera kuburitsa meseji nesimba rakawanda, zvichiita kuti inyatso shanda mukutora pfungwa dzeruzhinji rwedu.
Chii chinonzi typography?
Kutanga iyi positi, hatigone kuzviita tisina kunyatsotsanangura kuti typography chii. Iri nezve kudzidza uye kuita kwemhando dzakasiyana dzemafonti ekunyora, mavara, zviratidzo kana zviratidzo.. Chinangwa chechidzidzo ichi ndechekuwana kutaurirana kwakakwana kweimwe meseji.
Sezvatataura munhanganyaya, ndechimwe chezvinhu zvakakosha zvekugadzira nhasi, uye zvinofanira kucherechedzwa kuti marudzi akasiyana-siyana emataipa aripo anokwanisa kuendesa manzwiro akasiyana kune vateereri.
Yakave imwe yeakanyanya kudzidzwa uye akakumbirwa dzidziso munyika yedhizaini masitudiyo nemaajensi. zvemacampaign nemamwe makambani kana mhando.
Ndeipi basa guru rekutaipa?
Isu tatoziva kuti typography chii uye ikozvino, isu tinonyura mumubvunzo wekuti ine basa rei. Naizvo, Typography ine magumo nekuti, kana tikatanga meseji kune vateereri vedu netypography isina kukodzera, mufananidzo wemushandirapamwe haungave wakasimba. uye naizvozvo, shoko haringashandi zvachose.
Saka kuti izvi zvisaitike, tinofanira kuziva mikana yakasiyana inopihwa neakasiyana maturusi ekugadzira atiri kuzoshanda nawo, kuitira kukanganisa ruzhinji rwedu uye kuunza mamwe manzwiro.
ari Zvinangwa zvikuru zvekusarudza yakanaka typography zvinotevera:
- kuenda kunobudirira kutumira manzwiro uye manzwiro kuvateereri vedu
- Tichadaro siyana nemakwikwi
- Tiri kuenda gadzira zita rekuzivikanwa nayo
- Zvichatibatsira wedzerai simba kushoko redu
- Batsira veruzhinji kuti kuverenga kunoverengeka
Kurongwa kwemhando dzemhando
Kwakabva: Mhando dzine hunhu
Isu tatoziva maviri akakosha mapoinzi munyika ye typography, zvazvinoreva uye zvazvinogona kutiunzira. Ino ndiyo nguva yekudzidza nezvemhando dzakasiyana dzemafonti dzatinogona kuwana.
Kune akasiyana siyana emhando dzemafonti, saka kutaura nezvemumwe nemumwe wavo kunogona kutora nguva yakareba. Asi isu hatisi kuzoenda tisina kutaura nezve yakanyanya kukosha kupatsanura iyo inogona kugadzirwa nemafonti.
Serif - Roman
Isu tinoreva iwo ma typefaces ane serif kana materminal, ndiko kuti, zviduku zvekushongedza zvinhu zviri kumagumo enzira dzetsamba.
Rudzi urwu rwemafonti anoonekwa seakakomba uye echinyakare mabhii masitayipi. Kazhinji vane mhepo yemasangano uye yepamutemo. Iwo mafonti, anoshanda nemazvo kumagwaro marefu kana kuti ndima dzakanyanya, nekuda kwemagumo emabhii avo anobatsira kuti kuverenga kuve nyore.
Sans serif - sans serif
Muboka rechipiri iri rechikamu tinotaura nezve typefaces dzisina serif kana materminals sezvazvakamboita. Kazhinji, mumafonti eboka iri, nzira dzadzo hadzina mutsauko.
Zvinowanzobatanidzwa nemagadzirirwo ane hukama nenyika yekutengeserana, sezvo vachiona mhedzisiro yakanaka mune zvakadhindwa midhiya senge misoro, maposta, kuzivikanwa kwekambani, nezvimwe. Iwo matsime anomutsa manzwiro emazuva ano, kuchengeteka uye minimalism.
Sans-serif mafonti anogonawo kuwanikwa muzvinyorwa, asi kusiyana neyakapfuura kesi, Aya mafonti anoshandiswa kune madiki ndima kana mazita.
Script – yakatsveyamiswa
Anozivikanwawo semafonti akanyorwa nemaoko, ndiwo mafonti anotevedzera calligraphy akagadzirwa nemaoko, saka pane dzimwe nguva anogona kunzi calligraphic fonts.
Semutemo, manyorerwo aya ane italic kana cursive style, mavara akabatana pamwechete uye nekuwedzera, mamwe ma curves akajeka kana akasiyana ekushongedza zvinhu muma curl shapes anogona kuwanikwa.
Muboka iri remafonti, zvinofanirwa kucherechedzwa kuti vane hunhu hwavo nekuda kwehunhu hwatichangobva kudoma. Izvo zvinowanzoenderana nekumutsa manzwiro ehunyanzvi, kushamwaridzana uye vanhu.
Decorative - kuratidzwa
Chekupedzisira, isu tichataura nezve boka remafonti ekushongedza kana anonziwo kuratidza. Iwo mafonti ane mafaro, anopandukira uye asina hanya maitiro, ayo anogona kukubatsira kumutsa manzwiro akasiyana pakati pevateereri vako, nguva dzose zvichienderana nerudzi rwetsamba yakasarudzwa.
Iwo mafonti ane hunhu hukuru, anodarika uye anokubatsira kutora kutarisisa kweruzhinji nekukurumidza.. Asi mune zvimwe zviitiko, zvinogona kuitika kuti kutendeseka panguva yekuverenga kwakarasika nekuda kweiyo yakaoma dhizaini, ivo vanowanzo gadzirwa nechinangwa chakananga uko chikamu ichi chingave chisipo.
Tinorevei kana tichitaura nezve font mhuri?
mhuri yekutaipa, zvinoreva boka remavara, ane zvimwe zvinhu zvakafananazvose mumagadzirirwo ayo uye nemanyorerwo ayo. Aya maitiro achaita kuti kuzivikanwa kwavo uye kupatsanura kuve nyore.
Iwo mavara anoumba mhuri yemafonti akafanana kune mumwe nemumwe, asi dzinogara dziine chimwe chinhu muchitarisiko chadzo chinoita kuti dzive dzakasiyana, dzakasiyana-siyana sehuremu, kurerekera kana kuenzana.
Sezvinoitika nemataipa ekuti kune zvisingaperi zvawo, mhuri dzetapureta hadzisi kure kumashure, sezvo paine akasiyana siyana akadai seFutura kana Gotham.
Iye zvino iwe unoziva kuti typography chii uye ndeapi akanyanya kukosha maficha ayo anogona kutiunzira, saka kana iwe wakatarisana nechirongwa chitsva chekugadzira unofanirwa kuzvifunga. Neiyi nzira, meseji yako ichanyanya kukwezva uye inoshanda nevateereri vako, ichiita kuti mhando yako ibude kubva kune vamwe uye ive yakasimba yakasimba brand.