Mhando dzese dzinovavarira kuve iconic. Asi, Ndezvipi hunhu hwechiratidzo chako zvaunogona kutora mukana nazvo kuti uwane icho chinodokwa chidhori? Muchikamu chino, tinodzidza mamwe emhando dzemhando yepamusoro pasi rose uye toongorora hunhu hwechigadzirwa kana sevhisi yavakaramba vachiendesa, izvo zvakavasimudzira kuti vazivikanwe semhando dzechokwadi.
Chinhu chekutanga ndechekuti mucherechedzo, sekutanga mutemo, unofanirwa kuva nechigadzirwa chakakura kana sevhisi, kuve wakanaka uye kuve mumusika zvinogara zvichingoitika nekufamba kwenguva, ndosaka icho chiito chiri chimwe cheiyi kiyi huru munzira yechiratidzo yekuve icon.
Chimwe chikamu cheicho chinofanirwa kuitwa nemhando tarisa pane chakakosha chigadzirwa kana sevhisi, iyo iri kunyatso kusimudzira, inotsigirwa ne zano hombe re Marketing. Ndicho chaicho chiitiko chekushambadzira chinogara chiripo nekufamba kwenguva icho chinosanganisa chiratidzo chako mupfungwa dzevanhu.
Iyo icon inogona kuve nechimwe chinhu senge chimiro, ruvara, sevhisi, hunhu, kana hunhu, uye inofanirwa kuenderana nayo kwenguva yakareba yenguva. Zvino, izvi hazvireve kuti mucherechedzo haugone kushanduka. Mhando dzese dzemhando dzinochinjaTarisa paCoca-Cola, logo yavo yakashanduka pamusoro pemakore zana apfuura, zvakangofanana zvakafanana nezvazvaimbove, asi zvachinja, vaita zvigadziridzo kuti zvirambe zvichivandudzwa.
Shape
Coca-cola yakashandisa chimiro chechinyakare chehombodo yayo kwemakore anopfuura zana kuzviisa mupfungwa dzevanhu. Yakave chiratidzo chemhando yekutenda kune izvi. Iyo silhouette yeiyi bhodhoro inozivikanwa pasi rese uye zvimwe mudziyo unozivikanwa kwazvo pasi.
Chigadzirwa
Mhando dzinogona kushandisa kuumbika sechinhu chemufananidzo, semuenzaniso, iyo Marlboro brand inogara ichishandisa kwemakumi emakore pamabhokisi ayo emidzanga, iyo tsvuku chimiro kumusoro, logo yayo pasi uye mucherechedzo uri pakati. Chave chiratidzo kuvonga kune chokwadi chekuti ivo vakachengetedza uku kurongeka nekufamba kwenguva.
Kushanda
Imwe lever iyo yavanodhonza iko kushanda kwechigadzirwa chako. Iwo Anotaurirana Yese Nyeredzi mabhutsu chiratidzo chekutenda nekushanda kwavo (pamwe nemavara avo, logo, uye chimiro), asi mashandiro eiyo rutsigiro rwemakumbokana yaive imwe yekiyi.
Technology
Izvi zvinogona zvakare kuve chiratidzo chemhando yechiratidzo. Apple yakashandisa tekinoroji mune yayo nyowani, uye iyi yave mureza wayo. Iko kune kunyange tsika yekunyanya kudyiwa kweApple brand zvigadzirwa mukati mevashandisi vayo.
Vanhu
Zvakare zvinoshandiswa sezvinhu mukuvakwa kwechiratidzo. Disney's inozivikanwa Mickey Mouse anga aripo kweanopfuura makore zana uye kumisikidzwa kwayo kwakadaro nega chete silhouette yenzeve dzake tinogona kumuziva.
Zvakaitika
Muenzaniso wakajeka weizvi unogona kubva kune sirogani "Zvinoitika mu Vegas zvinogara mu Vegas"Ukati Las Vegas unoreva mapati, zvinwiwa, husiku husiku uye mashoo."
ruvara
Kana tikapa mabhokisi e-turquoise neuta chena, iyo Tiffany brand inouya pakarepo mupfungwa. Uye chikonzero cheizvozvo ndechekuti vagara vachishandisa Pantone 1837 ruvara kwenguva yakareba. Iyo yakatonyoreswa se Tiffany bhuruu.
Zviratidzo
McDonald's yashandisa yayo Maberere egoridhe pane ayo ese ekurongedza uye kushambadzira kwemakumi emakore. Uye ivo vane iconic zvekuti patinovaona vari vega, isu tinotoziva kuti ivo ndivanaani.
Kurongedza
Iyo Kentucky Fried Chicken bhakiti, yayo chaiyo chimiro iri zvizere ndeyaiyo mhando.
Innovation
Iyo inozivikanwa Volkswagen Beetle, iyo yakaburitswa panguva yeWWII. Chimiro cheaerodynamic chemotokari iyi chaishamisa hunyanzvi hwenguva, uye havana kuchichinja kubva ipapo, uye vachiri kugadzirwa muMexico.
Community
Iyo yese iconic hunhu hweiyo Facebook mhando inoenderana neiyo munharaunda pfungwa.
Mararamiro
Mucherechedzo unogona zvakare kugadzira iconography yayo pasi pemararamiro, uye Harley Davidson akakwanisa kuita izvi nenzira inoshamisa kuburikidza nemidhudhudhu yayo. Kune vanhu vanorarama hupenyu hweHarley Davidson zvachose, kubva pamatatoo kusvika pakupfeka zvipfeko kubata midhudhudhu. Izvo zvese zvinhu zvine hukama muhupenyu hwemunhu zvinoratidzwa neiyo mhando.
Unhu
Old Spice yaita basa rakakura rekushandisa hunhu hwe Terry Crews kana Isaya Mustafa mune ako kushambadza.
Zvinonzwika
Iyo toni yemimhanzi yeIntel Mukati ... pombi pombi!
Chiito
Kana mucherechedzo ukava chiito. Semuyenzaniso "Google iyo".
Kunobva - Firipi VanDusen