Iyo brand brand iri mune mukugadzira iyo kuzivikanwa kwekambani, seti yehunhu, hunhu uye zvitendero zvakakomberedza chigadzirwa, kambani kana sevhisi. Zvinotibatsira kuzvitsauranisa pachedu kubva kumakwikwi, kugadzira mapfupa akasimba ekuzivikanwa kwedu, kuve akasarudzika uye kumira nenzira yakanaka. Icho chirango chinomuka kubva mukutsvaga, kuronga kwechirongwa uye dhizaini yezvinhu.
Kana tichigadzira mucherechedzo kana logo tinofanirwa kufunga nezvese zvinhu, ndiko kuti, zvese zvinoshandiswa kuti zvese zvive nekubatana pakati pavo. Kuti uwane izvi, zvakakosha kuti sekambani iwe ugadzire iyo chinyorwa chebhuku, gwaro rinotsanangura zvese izvi zvinofanirwa kutarisirwa kana uchishandisa iyo mifananidzo yakajeka. Muchidimbu, tsanangura mashandisirwo echiratidzo.
Ndezvipi zvemukati zvatinogona kuwana mubhuku rezviratidzo?
Izvo zvikamu zvebhuku rebhuku zvinogona kusiyana zvichienderana nerudzi rwekambani kana sevhisi yatakazvitsaurira. Tinofanira kuziva kuti kambani imwe neimwe ine zvido zvakasiyana uye saka, iwo maficha anogona kuvhara akasiyana midhiya kana kutsigira.
Iyo logotype
Kutanga, chinhu chakakurumbira chinotipa humwe hunhu logo. Tinofanira kumaka iyo kuremekedza nzvimbo, isu tinoreva nzvimbo dziri pakati pezvinhu, inotsanangura diki nzvimbo inobvumidzwa kutenderedza logo. Hapana zvimwe zvinhu zvinofanirwa kuiswa mukati meiyi nharaunda. Izvi inovimbisa kushanda chaiko uye hunhu hwechiratidzo chedu.
Muchikamu chino tinogona kudoma zvimwe zvinoshandiswa senge musanganiswa wemhando dzakasiyana dze logo yedu, hushoma hukuru hwekuberekesa mune akasiyana mafomati, akasiyana mavhezheni echiratidzo, pakati pevamwe.
Mavara
Tsanangura iwo mavara makuru izvo zvinomiririra zita redu rakakosha kuti ugadzire hunhu mupfungwa dzemushandisi. Iyo pendi yemavara inogona kuiswa nenzira dzakasiyana zvichienderana nerutsigiro rwatinoda kurushandisa, tinofanirwa kurutsanangura mubhuku racho zvakajeka. Kuchengetedza kuti mavara achagara akafanana isu tinofanirwa ratidza ruvara nemadziro CMYK, RGB uye webhu.
Kune rimwe divi, isu tinofanira kuita zvakafanana ne yechipiri mavara uye yakatanhamara. Semuenzaniso, tinogona kutsanangura kuti iro grey vara rinoshandiswa pakuverenga magwaro ekutanga, kupatsanura makoramu mumatafura.
Kuona kuti ese ari maviri akadhindwa uye edhijitari midhiya anoshandisa iwo iwo iwo muvara, tafura inogona kugadzirwa inoratidza iyo CMYK (yakadhindwa) uye RGB (dhijitari) kukosha sekupfupisa.
Ruvara typology
Kuti unzwisise nenzira yehunyanzvi akasiyana mavara typologies, isu tichagovaganura kuita mana typologies:
Chekutanga pane zvese isu tinowana iyo PantoneChokwadi iwe wakanzwa nezvawo sezvo iwo ari anonyanya kushandiswa mavara. Zviri nezve chinyorwa chemavara. Nokusarudza yakatarwa pantone, iwe unova nechokwadi chekuti kana iwe ukatora purojekiti kupurinda, iyo skrini skrini yakafanana nepepa.
Chechipiri, tinotaura nezvazvo CMYKAya mavara ekutanga anoenderana nemavara anoshandiswa nemaprinta kuwana mamwe ese mavara. Iko kusanganisa kunogadzirwa necanan (bhuruu), magenta, yero uye nhema. Madimikira anowirirana nemazwi eChirungu. Iwo mavara muCMYK haana kunyatso fanika, sezvo zvinoenderana necalibration yeprinta imwe neimwe.
Isu tinoenderera ne kuratidza mavaraakadanwa RGB, Inoumbwa nemubatanidzwa wetsvuku, girini nebhuruu. Tichaishandisa kune ese anotsigirwa nedhijitari.
Kupedza HTML Iyo kodhi ine zvitanhatu manhamba uye mavara ayo anoshandiswa kuona iwo mavara muwebhu dhizaini.
Typography
Iko kukanganisa kwatinofanirwa kudzivirira hakusi kutara font maererano neyedu mhando. Izvo zvakakosha kuti ugare uchishandisa zvakafanana font mhuri kutaurirana. Uye zvakare, isu tinofanirwa kufunga nezviyero zvakasiyana, ndiko kuti, kana tikashandisa zvakashinga (zvakashinga), zvakajairika kana zvishoma (zvakanaka).
Imwe neimwe typeface inotipa akasiyana maitiro, kana isu tichida kuratidza zvazvino, hunyanzvi isu tinosarudza isina sans serif (isina serif), tinogona kushandisa mafonti eGoogle kutikurudzira mune sarudzo.
Usakanganwa kudoma saizi yemafonti uye nzvimbo yemitsetse zvinoenderana nemhando yacho. Tinogona kugadzira matafura neruzivo rwakakodzera kune yega fomati. Uye zvakare, isu tinofanirwa kufunga kuti ndeapi mavara anozobuda. Imwe pfungwa ndeyekuparadzanisa zvinyorwa zvinoenderana nekukosha kwazvo:
- Mazita Okuremekedza.
- Musoro wenyaya.
- Zvinyorwa.
- Mavara anoreva magirafu kana zvinyorwa.
Base gridhi
Iwo ma grid epasi anobatsira kuisa zvinhu nenzira yakarongeka, ndiko kuti, kuisa chinhu chimwe nechimwe nenzira yakabatana muchadenga. Izvo zvinotibvumidzawo isu kuchinjika mukugovera zvinyorwa. Chinangwa ndechekupa iyo chitarisiko cheyunifomu.
Iyo grid yegasi inoenderana nekusiyana kwetembere yemuviri mutsetse, ichitaridza chinhambwe pakati pezvinyorwa. Iyo grid yegasi inofanirwa kuchinjwa zvichienderana nemafomati ayo isu atinoda kuisa, haizove akafanana mune yakakura fomati senge A2 pane muA4.
Mifananidzo
Tinofanira kutarisisa zvinoonekwa zvechiratidzo kuti tione kusagadzikana mumifananidzo. Tinogona kutsanangura hunhu hwatinoda kumiririra, semuenzaniso, tinogona kutsanangura kuti tinoda kumiririra mamiriro ehupenyu hwezuva nezuva, hwechokwadi uye hwechokwadi. Uchishandisa vanhu vepakati-kati vanhu, mhuri, vachinyemwerera, vanhu vane chitarisiko chakanaka
Tsvaga ma parameter maviri kutsanangura:
- Mutauro wekuona ndizvo zvinotsanangura zvirimo zvemifananidzo
- Chimiro chemufananidzo chinotsanangura nzira dzepamutemo dzinofanirwa kusangana nemufananidzo. Muchikamu chino tinosanganisira mwenje, ruvara kana maonero.
Kunyanya kunyatso kujeka, mukana wekuita runyorwa nemhando yemapikicha unofungidzirwa, zvichiratidza toni, iyo pendi yemavara, kushandiswa kwemashure. Kubatanidza mifananidzo yemuenzaniso chinhu chakanaka chekudzivirira kusava nechokwadi.
Pictograms
Pictograms zviratidzo kana mifananidzo yemifananidzo inomiririra ruzivo nenzira yakapfava uye yakajeka. Ivo vanofanirwa kuve vakajeka sezvinobvira uye kwete kutsamira pamutauro. Kusarudza kuve nekatalog yemapikicha inobatsira kuti ugare uine iwo, kuwedzera mukuona kuti isu tinochengetedza mutsara wakajeka.
Tinotsigira uye mafomu
Kumisikidza midhiya akasiyana ayo anoshandiswa kazhinji mukati mekuita kwemazuva ese kwekambani kunosimbisa hunhu hwedu Tinokusiya uine vamwe mienzaniso kufunga:
- Tsamba tsamba A4
- Kadhi rebhizinesi
- NezveAmerican
- Folda
- Kubvumidzwa
- Bolsa
- Marisiti
- Flyer / Chikwangwani
- Kuisa-kumusoro
- PPT (Mharidzo)
- mireza
Muchidimbu, mhando yekambani inotsanangura zvinodiwa nebhuku rebhuku. Sezvo isu tichiwedzera, isu tichazoda kuwedzera graphical parameter uye nekudaro, iro bhuku rinofanira kuenda kuvandudzakanenge pagore.