Coca-Cola logo inopona nekufamba kwenguva zvakanaka kubva pakasikwa haana kumboita shanduko yakakosha zvese muchimiro uye nemavara uye inopedzisa. Uyu mufananidzo wemubatanidzwa unotiratidza kukosha kwe mufananidzo wakanaka uye kukosha kwayo sechinhu chakajeka chekambani, Coca-Cola angave chii pasina zvese zvekushambadzira zvaakasika? uchida kana kwete, dhizaini inotamba yakakosha basa mune izvi.
Una chitsva uye chazvino chemubatanidzwa mufananidzo mushure mezvakawanda kudarika 100 makore emakore izvo zvakachinja kuita kambani ine nhoroondo asi diki uye yazvino. Kukosha kweCoca-Cola kunovata kwete kwete muiyo logo chete asi mune zvimwe zvinhu zvakawanda sezvakakosha.
Coca-Cola ine rudzii rwemufananidzo wekambani?
Kubva pane yakajeka maonero, iyo Coca-Cola kambani iri inomiririrwa nemucherechedzo, izvi ndizvo zvinoita kuti zita rishandise chete typography kuzvimiririra. Mune ino kesi, font yakashandiswa naCoca-Cola yeiyi logo yaive iyo Spencerian nechituko chimiro chakapa iyo logo kufamba uye kuyerera.
Paunenge uchigadzira a logo mumwe wemitemo yakakosha ndeyekuti izvi ndizvo nyore kurangarira kukurumidza kukwanisa kuzvibatanidza mune ramangwana patinozviona zvakare, naCoca-Cola chimwe chinhu chinonakidza chinoitika nekuti iri rakakomberedza logo nekuda kweese typography ruzivo, zvichiri nyore kwazvo kurangarira nekuti iyo kuziva chinhu inokurumidza sezvo mushandisi achibatanidza chimiro chakazara cheiyo seti, mune iyi mbiri «C» inoita basa rakakosha mune iri basa.
Coca-Cola logo yakachinja zvakadii nekufamba kwenguva?
Iyo Coca-Cola logo ine yakachinja zvishoma kubva payakatangwa anopfuura makore zana apfuura, yaive mu 1887 paunotambura a kushandurwa kudiki uchienzaniswa neyekutanga logo yakagadzirwa kare, yekutanga C ine izwi rakawedzerwa "trademark" sechiratidzo chekuti chiratidzo chakanyoreswa muUnited States.
Imwe shanduko yakakosha uye inonakidza kwazvo ndeyeiyo yegore 1890-1891 when iyo logo inotora gothic aesthetic ane zvekupedzisira zvekupedzisira. Iyi shanduko yekupedzisira haina kugara kwenguva refu pamabhodhoro ekutanga kumashure uko.
Mushure meiyi shanduko huru muCoca-Cola logo tanga kutora maitiro atinoziva nhasi mazuvano nekumwe kushanduka kushoma uko kwatinoona kumwe kuchinjika asi isu tichiri kukwanisa kurondedzera logo yacho kuchiratidzo. Iri mu 1940 iyo logo nyatso nyora yako typography nekudaro uchikwanisa kugadzira logo iyo yaizomiririra iyo brand kwemakore mazhinji.
En los 50s iyo Coca-Cola logo iri akaiswa mupiritsi tsvuku inonzi "hove muswe" Yaive pano kwayakatanga kuenda sangana tsvuku neiyo brandIzvozvowo zvakaitika nekushandiswa kwechimiro chemavara kumashure. In 1969 Coca-Cola inoitazve shanduko yechiratidzo chayo uye wedzera chinhu chitsva inopesana neshure kwayo tsvuku, ichi chitsva graphic element ndiyo «wave», mutsara wehunhu wakafuridzirwa neanozivikanwa Contour bhodhoro.
Iyi organic chimiro yakapa iyo brand a kukura kwesimba kuwedzera kufamba pamwe nekushandisa zvakapusa graphic zvinhu, mune ino kesi a mutsara we organic. Iyi fomu inonzi "wave" yaive akashandisa makumi emakore gare gare mune zvigadzirwa zvemazuva ano uko iyo inoratidza zvimwe zvehunhu hwayo kuburikidza nekushandisa mafomu emunhu (maoko) ayo anokwanisa kudzokorora chimiro cheyakakurumbira chena wave (mutsetse).
Nekusvika kwemireniyumu nyowani mugore 2003 Coca-Cola chinja logo yako kunguva nyowani uye afunga kuzvipa "chikuru chokwadi" na kushandiswa kwema gradients uye mimvuri iyo yaizoperekedza mutsara wekare chena uye iyo mutsara mutsva weyero. Uku ndiko kushanduka kwakakosha mumufananidzo wechiratidzo nekuti kugona kuchinjira kunguva nyowani kwaive kwakakosha kwavari, kwavakawana pasina dambudziko.
Nekufamba kwenguva iyo mhando yaizoona shanduko diki mumufananidzo wayo uye kurongedza asi gara uchichengeta hunhu hwekutanga kwayo. Coca-Cola hapana mubvunzo muenzaniso we hunyanzvi, dhizaini uye nekuchenjera basa.
Nei zita racho richishanda nemazvo?
Iyo Coca-Cola brand inoshanda kwazvo zvinhu zviviri zvakakosha:
- Ivo vane chigadzirwa chakanaka (soda)
- Ivo vanoita risingakundike muchiso uye basa rekushambadzira.
Kana tikabatanidza zvinhu zviviri izvi tinowana mhedzisiro inogutsa inoshamisa yekambani nemushandisi, ndinonakidzwa pese pandinoona Yekusika Coca-Cola kushambadzira izere nekufungidzira.
Un basa rakashambadzira rekushambadzira kubva pane yakajeka graphical maonero pamwe chete kushandiswa kwe matanho ekutsvaga kusvika kune yakawanda nhamba yevashandisi zvichibva pa manzwiro uye manzwiro. Manzwiro eCoca-Cola ari yakakosha chinhu mukukosha kwayo sechiratidzoIzvozvowo zvinoitika nepfungwa yemhuri nekubatana. Kune Coca-Cola, chinwiwa chayo chagara chakabatana nepfungwa ye kuparadzwa semhuri.
Mune izvi 60s nzvimbo Isu tinoona mamwe eakakosha maitiro echiratidzo ayo kwenguva yakareba aive akakosha zvinhu mukushambadzira kwayo.
Makumi emakore gare gare tinogona kuwana akafanana mavara isu anoenderana nenguva yedu uko kukosha kwakamiririrwa kwakafanana asi kuchiratidzwa nenzira yazvino. Icho chiri chekuda kuona kuti azvino eCoca-Cola kushambadza se zvine hukama zvakanyanya nezve cinema pane kushambadza.
Coca-Cola zvirokwazvo muenzaniso kune vanoda kushambadza uye dhizaini sezvo ichiratidza hunyanzvi mune zvese graphic uye pfungwa zvinhu zvinotamba nemitengo yakasimba semhuri, rudo, kubatana uye, nguva pfupi yadarika, ecology uye hutano hwemushandisi nekuda kwezviitwa zvakaita seCoca-Cola hupenyu husina shuga kana hwayo seCoca -Cola Zero. Kana iwe uchishuva kushambadzira iwe une yakawanda yezvinhu zvekuona, kudzidza uye kutora se chirevo chemapurojekiti emangwana.