Munguva ye70s paive nerudzi rwecountercurrent iyo yakatarisana neyakajairika zvedzidzo yenguva, iyo deconstructivism. Graphic maartist ane hukama neiyo punk kufamba yakaratidza imwe nzira kune akaomarara uye akasimbiswa mamodheru mune iro basa. Kunyangwe kuvakwa kwakazvarwa mumoyo weapurani, graphic dhizaini yakakurumidza kutora iro izwi uye vazhinji maartist vakazvitora sechirevo chakatsigira mabasa avo. Iyo ipfungwa inoshomeka mukuomarara uye kunyatsoita sezvo pasina nguva yakasimbiswa senge yazvino pachayo kana ism mukati mevant-garde.
Kunyangwe zvakadaro, yakaratidza zvimwe zvinhu zvakaita kuti zvitsanangure uye zvairatidza zvisikwa zvevanyori avo, kunyangwe vaiziva zvimiro zvepamusoro uye zvepamutemo zvekugadzirwa kwemifananidzo panguva iyoyo, nemaune vakasarudza kusaishandisa. Kupesana nezvingafungirwe nemunhu, chinangwa cheichi chiitiko chaisave chekuparadza chimiro, asi chaive chekugadzirisa chimiro chayo nekuchipa rimwe basa. Izvi zvine chekuita nemutauro uye munzira yekuburitsa chikumbiro sezvo hutongi hwekurapa ruzivo hwakarasika uye meseji ichaitwa yakapararira. Mukuvakwa, kunova ndiko kwakatangira chiitiko ichi, kuvaka kwakaitika pamusoro pezvivakwa zvemukati, uko zviratidzo zve akadzvinyirira kusachena sechinhu chekufananidzira. Kuparadzaniswa, kusagadzikana uye kutsauka kwemifungo zvinhu zvakakosha uye zvinopa kusagadzikana, pfungwa yekusagadzikana panguva imwechete isingakwanise kune vese avo vakaona mabasa. Icho chiitiko chinoratidzira uye chinopindirana ne cubism uye surrealism mu graphic art uye izvo zvinoita kunge zviri kudzoka, kunyanya mumunda we photomanipulation. Heano mimwe mienzaniso inokurudzira kwazvo:
Mifananidzo naNigel Tomm
