Tinovimba kuti iwewo uri mumwe wedu uye unonzwa rudo rusina magumo kuna Doritos. Chokwadi, iwe wakavhura bhegi uchiona TV, uchitamba mitambo yemavhidhiyo, se appetizer yepati, nezvimwe. Chero chiitiko chakanaka kunakidzwa nezvikafu izvi.
Tortilla machipisi akavepo nekufamba kwenguva, uye nzira imwechete yakatevera yavo brand mufananidzo. Tichataura pamusoro peizvi mubhuku rino, pamusoro pe kushanduka kweiyo Doritos logo uye chii chakatungamira kwairi.
Chikafu chemhando, cheboka rePepsico Chikafu muSpain, yakachinja chimiro chayo kakawanda kuti iratidze hunhu hutsva kune vatengi vayo. Chimiro chemhando chinoratidza simba, chimanjemanje uye adventure, iyo yekutaura nayo veruzhinji vechidiki.
Doritos, sezvatinoziva tese, zvidyo zvechibage zvakaita semakona matatu zvakarungwa nechizi, mhiripiri, uye zvimwe zvinongedzo. Nokufamba kwemakore, brand yanga ichiwedzera musika uye kuburitsa zvinonaka zvitsva.
Nhoroondo yeDoritos
Iyo Doritos, ine yayo yakatanga mugore ra1914, muguta reIndianapolis, kwaigara muvambi wayo Arch Clark West. Achiri mudiki, baba vaArch vakangoerekana vashaya uye amai vake vakatadza kuvarera vega.
Mamiriro ezvinhu ose aya akaita kuti hama dziendeswe kumusha wokurera, Indiana Masonic Home, uko dzakapedzera makore anoverengeka oupenyu hwadzo.
Muna 1961, ndiye mutevedzeri wemutungamiri wekambani yeFrito, iri chikamu chePepsico naFrito-Lay. Pane imwe yenzendo dzemhuri dzavaiwanzoita, Archibal West akacherechedza kuti mune imwe yemabhawa epadivi pemugwagwa mavaimira, vaishandira chikafu chinoperekedzwa nezvidimbu zvezviyo tortilla.
Con pfungwa iyi mumusoro make, akaenda kukambani yake ndokunoipira. Asi nekuda kwemamiriro ezvemari ekambani, hazvina kukwanisa kuitwa.
Imwe nguva gare gare, makambani maviri anokosha akabatanidzwa, uye mugore 1964, kugadzirwa kwezvikafu izvo Archibal West akange ataura kwakatanga, pasi pezita rekuti Doritos.
Zita rekuti Doritos, rine a mavambo ane chekuita nekugadzirwa kwechigadzirwa. Ipo chibage chinopinda nepakati pekusviba, ndiko kuti, kubika pasina kubikwa, uye izwi iri, kusviba, ndiko kuvakwa kwe, golden brown.
Nhoroondo yeDoritos logo
Chiratidzo chekutanga chemhando chinooneka muna 1964, uye kubva ipapo chave kushanduka kusvika chave kukwanisa kuona mufananidzo wetriangular yechiratidzo chayo.
La nhoroondo yechiratidzo ichi kune vanochipatsanura kuita zvikamu zviviri, chikamu chekutanga muna 1964, umo tinowana logo yakagadzirwa nemakwere uye chikamu chechipiri muna 1994, umo katatu yatotanga kushandiswa.
El logo yekutanga yemhando, yakagadzirwa muna 1964, umo mutsara wemavara matatu akashandiswa inodziya, yero, tsvuku neorenji. Mavara anoumba zita rechiratidzo akaiswa rimwe nerimwe parectangle ine ruvara uye akaumbwa netaipa ine serif uye mitsetse yakakombama.
Iyi logo inochengetwa kweanenge makore 9. uye iri mukati 1973, apo mhando inopa gadziriso yayo yekutanga, umo maive nekugadzirwa kwemavara akasiyana neapfuura.
Mune ino kesi, mavara anova zvakanyanya kusarerekera, yellow yakadaro inoshamisira haichashandiswi. Kumashure kwainge kuchiri kwakaiswa rectangles dzine mavara, mukati maive nebhii rezita rechiratidzo.
Mune iyi logo kubva muna 1973, unogona kuona kuti chokoreti yemavara yakatanga sei kushandiswa muzita rechiratidzo. Iyo typography yakarongedzerwa, izvo zvakatungamira kune imwe chiyero, sezvo yakaramba ichichengetedza symmetry shoma shoma.
Makore gare gare, mu 1979, dhizaini yemhando yakaita shanduko, makona akagadzira kumashure akange asisawirirane nemabhii., asi ivo vakada. Kuti zita rechiratidzo risave kunze kwenzvimbo, zvakasarudzwa kuderedza nzvimbo pakati pevatambi.
Pakati pemakore, 1985 na1994, yakashandiswa kekupedzisira, iyo logo yakagadzirwa nerectangles kumashure kwayo.. Zita rechiratidzo rinova guru uye ruvara rutsvuku runoshandiswa kune mavara aro, kuwedzera kune chinyorwa chichena.
Kana tikanyatsotarisa, the poindi yeLatin i, inogadziridzwa kuisa katatu, zvichireva kuumbwa kwechibage.
Iwo mavara akashandiswa, zvakare toni dzinoshamisa, kutamba nejena rakajeka uye tsvuku yeorange intense. Panguva imwecheteyo, zvinogona kuonekwa kuti nhamba yemakona akashandiswa yakaderedzwa kusvika mashanu.
Pakati pe 90, yekutanga dhizaini yemhando inooneka ine triangular chimiro, yatova hunhu hwemhando. Muzita, ratidziro yero inooneka, iyo poindi yei ichiri kuchengetedzwa, muchimiro chetatu.
Zvese zita rechiratidzo, rinoonekwa richiperekedzwa neyero yetriangular chimiro, akaiswa pasi pekugadzirwa, achitaura nezvekudya. Pamusoro peyakanzi yero triangle, pane ratidziro isina kurongeka mutsvuku, inotsikisa zita rechiratidzo, ichisimbisa.
Nokufamba kwemakore, brand inosarudza kupa shanduko itsva kumufananidzo wayo. Iyo logo inovakwa mukati merectangle dema, ine mipendero isina kuenzana. Zita rechiratidzo rakashandurawo ruvara, kubva kune dema kusvika kune jena.
Mune ino dhizaini, chinhu chitsva chinounzwa, uye ndiwo mutsara, machipisi echibage, iyo inokwezva maziso evaoni nekushandiswa kweruvara rweyero.
Mumakore 2000, iyo rectangular kumashure inonyangarika zvachose, ichipa nzira kune dema katatu. Ichi chimiro chejometri chinoparadzaniswa nemitsara mitatu mitatu yemavara akasiyana, bhuruu, chena uye dema. Kwete chete mavara akasiyana, asiwo hupamhi hwemutsara, iyo yakapa asymmetry kune yakagadzirwa.
Makore mashanu gare gare, muna 2005, Doritos inoita shanduko huru kumufananidzo wayo. Iyi vhezheni yakangoonekwa pamasherufu ezvitoro muUnited States. Iyo brand yakasarudza sans serif typeface uye kutamba kwemavara machena negrey, ane mavara matsvuku mumavara ayo uye gradient mimvuri kumashure.
Mugore 2007, kune dzimwe nyika, Doritos akatipa mufananidzo mutsva, wemazuva ano uye wakakwana.. Maumbirwo acho akagadziridzwa, mativi matatu akave emagetsi eblue, typeface yaichengetwa mune sans serif style, uye dot pai rakachinjwa kuita yero.
Mushure mezvikamu zvakati kuti zvekuchinja kune logo, katatu iri pano kugara. Magadzirirwo e 2013, kubva kuDoritos ndiyo inoenderera nanhasi yakadhindwazve pakurongedza kwezvigadzirwa zvayo.
Mune iyi logo itsva, chimiro chetatu chinopinda mumaziso emavara o, kupa chifananidzo simba rakawanda. The chimiro chejometri, inoumbwa nechimiro chisina kujairika, chakapedzwa mumapoinzi uye chine ruvara mutani orenji ine mhedzisiro inopenya.
Zita re brand, inoramba ichichengetedza sans serif typeface, ine white cast uye XNUMXD mhedzisiro pamavara ayo, ichipa iyo inofambira mberi kutaridzika.
Mugore 2019, mhando yaive shanduko pamusika, pakusvika kune veruzhinji veruzhinji, nhengo dzechizvarwa Z. Sezvatinoziva tose, ruzhinji rwechizvarwa ichi harisi pedyo zvakanyanya nemhando, izvo zvakaita kuti Doritos abvise mufananidzo wavo uye akaisa panzvimbo yayo chinyorwa chakaratidza kuti logo yakanga iripo.
Nemushandirapamwe uyu, aitarisira kuti wake pedyo neruzhinji uye zvizvarwa zvitsva, ziva chigadzirwa chako uye brand pasina chikonzero chekuona logo.
Doritos yagara ichiziva nzira yekuchinjika kune shanduko yemufananidzo, nekuremekedza chitupa chayo. Izvi zvinova pachena paanotanga kushandisa chimiro chegonyo muzviumbwa zvake. Iwo mavara madema, machena, matsvuku uye orenji ndiwo mucherechedzo wechiratidzo ichi.