Mienzaniso yekugadzira dhizaini

Marongerwo emakatalogi, kana gadzira magidhi akareruka anobatsira iwo echokwadi ekuona hierarchy yezvinyorwa mamwe makiyi ekugadzirisa dhizaini.

Ndicho chikonzero mugadziri akanaka wekunyora anoda kupihwa chipo chetaipa uye yakawanda dhizaini nokuti zvose zviri zviviri zvinofambidzana. Mune ino positi isu tichazama zvakadzama mudhizaini yedhizaini uye kuti inopesvedzera sei zuva redu nezuva kana basa rekambani nekushambadzira.

Uye zvakare, kana zvikasakwana, isu tinokuratidzawo mimwe mienzaniso uye tokupa mamwe matipi ekuti iwe uve nyanzvi.

Dhizaini dhizaini

Dhizaini yedhizaini, sezvinoratidzwa neshoko rayo, idhizaini iri chikamu chemhuri yakafara yegraphic art uye graphic dhizaini zvakazara. Icho chikamu chedhizaini icho chinonyanya kuita basa rekuisa kunze nekugadzira zvese zvine chekuita nechikamu chekudhinda.: magazini, mapepa, mabhuku, makadhi ebhizinesi, mapepa, nezvimwe.

Magadzirirwo ekunyora aripo pese patinovhura bhuku kuti tiverenge kana kuti pese magazini pasherufu yeraibhurari inotibata tofunga kuiverenga. Ndicho chikonzero chinhu chimwe nechimwe chinoumba kavha yebhuku. iyo zvakare chikamu chedhizaini yedhizaini. Saka hukama pakati pegraphic dhizaini uye dhizaini yedhizaini. Dhizaini inoedza kufambisa uye kusvika kune vaverengi vakawanda.

Hunhu hwese

Sezvatakambotaura, dhizaini yedhizaini zvinhu zvese zvinoonekwa zvatinoona zvichiratidzwa pabutiro remagazini kana kabhuku, ndosaka dhizaini yedhizaini yakakamurwa kuita:

• Fonts: Icho chimwe chezvikamu zvakakosha zvekugadzira, Zvakanaka, ndiyo inoedza kukwezva kutarisa kwemuverengi sezvo ichave chimwe chezvinhu zvekutanga zvavanoona. Ndokusaka typography ichiita basa rakakosha, sezvo zvichidikanwa kuti uzive kuti ndeipi typography inonyanya kukodzera kune yega yega mamiriro. Semuyenzaniso, zvingave zvisina kukodzera kuisa fonti rakanyorwa nemaoko rekuverenga sezvo risingaverengeki zvakanyanya, asi kune chinyorwa chikuru chingave.
• Mufananidzo kana mufananidzo: Mu50% yedhizaini uye kunyangwe ingaite sechinhu chine mwero, pasina mubvunzo ndicho chinoratidza kunyanya kutarisisa muverengi. Zvakakosha kuti mugadziri azive rudzi rwechifananidzo kana mufananidzo wekushandisa nguva dzese uye kunyanya kuti ine hunhu uye inokwana ruvara chimiro kuitira kudhinda gare gare kana kutarisa pachiratidziro.
• Grid: Giridhi chinhu icho pakutanga kutarisa ndicho chikuru chirongwa uye musana wekugadzira, sezvo chiri icho chinotsigira maelementi ese uye anoaisa munzira yekuti ane hukama mukuona uye ari mukuenzanisa kwakakwana. Unogona kusarudza zvirongwa zvakaita seInDesign kugadzira aya marudzi ezviwanikwa.
• Chinangwa: Unogona kusazvitenda pano, asi zvinodiwawo kuita tsvakiridzo kuti uzive kutanga-ruoko vateereri vatiri kuzobata navo. vasati vagadzira zvakakosha kuti tizive kuti ndiani watiri kutaura naye kukwanisa kutaura meseji neimwe nzira.

Mienzaniso yekugadzira dhizaini

Kune akawanda ekunyora magadzirirwo akaitwa munhoroondo yese. Muchikamu chino tinokusiya nerondedzero yemagazini iwayo akapinda munhoroondo nemazita uye nemagadzirirwo emabutiro awo. Izvo zvakakosha kuti utarise kuti zvinhu zvinogovaniswa sei, rudzii rwemafonti avanoshandisa uye kuti vanotamba sei nemufananidzo uye zvinyorwa.

upenyu

Life magazine ndiyo imwe yemagazini anonyanya kukosha panguva ino, asi kunyanya iyi kuunganidza kweBeatles iyo yakagadzirwa muna 1964. Chii chakabata kunyanya kutarisa kwemagazini iyi ndechokuti mifananidzo inotorwa naHenri Cartier pachake-Bresson.

Zvechokwadi mumwe wemienzaniso apo mufananidzo unova munhu mukuru uye mashoko acho ane chikamu chechipiri pabutiro. Saka kukosha, sezvataurwa pamusoro, kwezvinhu zvakaita semifananidzo kana mifananidzo.

Muchidimbu, dhizaini yakanaka yekufemerwa nayo.

National Geographic

Mamagazini eNational Geographic anga ari mumwe wemienzaniso yakatanhamara apo mufananidzo wacho unogona kuva protagonist webutiro remagazini. Muchiitiko ichi, iyo magazini pachayo yakaenda kuhutachiona mushure mekuonekwa kweakakurumbira musikana weAfghan Sharbat Gula. Mufananidzo wakashandura madhigirii 180 uye wakafambisa vanhu zana pasi rose.

Ndiyo imwe yemagazini ine yakanakisa mifananidzo yakagadzirwa nevakanakisa mafoto kubva pasirese. Hapana mubvunzo kuti ndiyo imwe yedzakanakisa sarudzo dzekufemerwa.

The New Yorker

Iyo new yorker ndeimwe yemagazini ane mukurumbira muNew York. Harisi zita raro chete rakadzokororwa munzvimbo dzose dzepasi, asi magadzirirwo aro ebutiro akawira pasi munhau. Pasinei nekubata nenyaya dzezvematongerwo enyika uye zviitiko zvakachinja nhoroondo yenyika, Vanoshandisa mifananidzo inoratidza nhamo yenhau. 

Kushandiswa kwemadimikira mushoko rose kunokosha, uye magazini ino muenzaniso wayo. Kana iwe uchida kushandisa mifananidzo inodarika mifananidzo, magazini ino isarudzo yakanaka yekukurudzira iwe.

nguva

Magazini yeTime ndeimwe yemagazini ane simba muAmerica, zvakanyanya, zvekuti vakagadzira muunganidzwa wakasarudzika pasina mufananidzo, musoro mukuru chete wakaratidzwa. "Mwari vakafa here?«. Pasina kupokana ndeimwe yeaya magadzirirwo apo typography inova protagonist, ndosaka zvichidikanwa kuti dhizaini yayo ienderane nemamiriro eshoko.

Iyo yakasviba kumashure uye yakatsvuka ruvara, ita kuti chivharo chigadzire imwe makakatanwa uye chakavanzika muverengi. Iwo muenzaniso wakanaka kana iwe uchitsvaga typographic dhizaini.

vagadziri vezvinyorwa

David carson

David Carson anozivikanwa pasi rese nekuita nyeredzi mune yakasarudzika dhizaini yeRayGun magazini. Ndiye mumwe wevagadziri vane hunyanzvi sezvo akakwanisa kusanganisa magraphic zvinhu senge typography uye mufananidzo uye, zvakare, anokwanisa kutaura meseji inonyatso ratidza. Pasina kupokana, ndiwo muenzaniso wakajeka kana icho chauri kutsvaga chiri abstract dhizaini ine yakanaka yekuona hupfumi uye nekunzwisisa kwakanaka. Pamusoro pezvo, chokwadi chekuziva nezvebasa rake semuimbi ndechekuti nguva refu asati ave muimbi aive mutungamiriri wefirimu, chimwe chinhu chakamubatsira kuti ashande zvakanyanya nemanzwiro uye manzwiro.

Roger Mutema

roger ndizvo mumwe wevanababa vepamusoro vekugadzira magazini, runyoro rwayo rwemagadzirirwo ebutiro rwakakura uye une chokwadi chekuziva mamwe acho: Rolling Stone, The New York Times, Newsweek, McCall's, Reader's Digest, Esquire, National Enquirer pakati pemamwe akawanda anovhara magazini. Zvinhu zvinonyanya kumira mumabasa ake pasina mubvunzo kusanganiswa kwakakwana nemuvara uye typography. izvo zvinokwezva pfungwa dzemuverengi. Iyo yakanaka sosi yekurudziro uye hunyanzvi kana iwe uchingoda kushanda chete uye chete maviri graphic zviwanikwa.

Milton glaser

Zita rake ringangodaro rinonzwika serinozivikanwa kwauri, sezvo ari mumwe wevanyori nevagadziri vakave chikamu chenhoroondo nekuda kwemaitiro ake. Iyo pasina mubvunzo yakave yakakosha chiratidzo chetsika tsika uye iwe unozozviziva nokuda kwemabasa ake akazadzwa namavara mazhinji, nokuonekwa kwamabasa ake. Hapana mubvunzo kuti muratidziri akanakisa uye kunyangwe mazhinji emabasa ake akadhindwa-akadhindwa pamat-shirts mazhinji kana zvipfeko, kunyanya nedhizaini yakakurumbira Ndinoda New York, dhizaini yakanaka kana iwe uri mushanyi.

Javier Marshal

Mutambi wegore weMitambo yeOlympic yeBarcelona ya92 angadai akashaika.Ane mukurumbira wekugadzira mascot eMitambo yeOlympic, Cobi. Munguva yepurojekiti yake kuSpain, akagadzirawo maposter, zvivezwa, branding, maposter, graphic novels, animation, cinema, fenicha, zvivakwa, kurongedza, dhizaini uye kunyangwe kushongedzwa. Ndiyo imwe yezvinyorwa zveSpanish zvekutevera kana iwe uchida nyika yemifananidzo, iwe unogona zvakare kutarisa mabasa avo, sezvo ivo vakanyatsogadzira uye vachipa iyo kubata kwehunhu kunodiwa kuti mapurojekiti ako azivikanwe neveruzhinji.

Mhedziso

Muchidimbu, dhizaini yedhizaini yakadzika munhoroondo yekugadzira kune akawanda emabasa ayo, zvekuti ingave isingaperi runyoro kuratidza rimwe nerimwe remabasa akagadzirwa panguva yese iyi. Izvo zvakakoshawo kuti iwe wakajeka pamusoro pezvinhu zvikuru uye zvechipiri kana uchigadzira chivharo kana kazhinji dhizaini dhizaini purojekiti.

Iwe unogona zvakare kunyora iwe pachako nezve Saul Bass, Neville Brody, Stefan Sagmeister, Yuko Nakamura, Jessica Walsh pakati pevamwe vazhinji.

Tinovimba kuti wadzidza zvakawanda nezve dhizaini yedhizaini, uye tinokukumbira kuti uenderere mberi nekutsvaga zvakawanda nezvevamwe vagadziri vatambotaura.