Kune akawanda mifananidzo yaMark Zuckerberg akagara, semunhu aripachena, pamberi peUnited States Congress. Mutungamiri weFacebook akabvunzwa nezve kuburitsa kwevashandisi vayo kuCambridge Analytic. Chikwata chemuMark chiri-mumba chakaparura mushandirapamwe wakakura kwazvo. Kutanga shambadziro yako yekutanga panguva yeNBA (American Basketball League) playoffs kuti uti 'ndine urombo'. Saka, Facebook inokumbira ruregerero nekuda kwekudonha.
Kukumbira ruregerero kunokanganisa vanopfuura mamirioni makumi mashanu vashandisi munyika. Chinhu chisati chamboonekwa mune mamwe ese masocial network kuvhura #Hashtag kunetesa iyo brand. Ndokusaka Facebook ichitangisa mushandirapamwe wakakura kubva pawakatanga.
Iyo Facebook kushambadzira
Mumushambadziro, wakanzi Pano pamwe chete ('Pano Pamwe Pamwe'), Facebook inoda kuyeuchidza vanhu kuti nei vakanyorera Facebook. Iko kune kunyangwe kungwarira kumhanyisa kuseka, sezvo kunongedzera pakushamwaridzana nemashefu uye kuomarara hukama mamiriro Nekudaro, iyo yakakosha pfungwa yevhidhiyo ndeyekuti Facebook inoda kudzokera kumashure. Batsira vanhu kubatana.
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Vhidhiyo yacho, yakagadzirwa nekambani yemukati yekutengesa yeFacebook, Iyo Fekitori, inoita basa rakarongeka rekugadzirisa mamiriro acho, kunyangwe iri zvakare moto unopfuta kuti pamwe zvakachipa kutaura chokwadi.
Kunyangwe, dzimwe nguva zvinoita kunge kusiri kukumbira ruregerero. Ivo vanotsanangura kuti zvese zvakaitika 'chimwe chinhu chakaitika'. Senge vasina kana basa nazvo, sekunge raive dambudziko remumwe munhu. Dzimwe nguva zvinopfuura kukumbira ruregerero vanogona kukumbira ruregerero "Zvatabata zvitsvuku-ruoko" (Sezvavanotaura).
Unhu hwakanaka hwekukumbira ruregerero
Chero nzira, Facebook yakumbira ruregerero, sekureva kwemugadziri weHove Huru., Will Awdry. Nyowani kubva pakupa hurukuro ku2018 D&AD Mutambo unonzi Sori unoratidzika kunge riri rakaomesesa izwi, Awdry anoziva kusuwa kwake kana achizviona.
Mune iyi Awdry inoratidza kuti anonzwisisa zvishoma. Uye akazvitsanangura semupimo wekuti munhu wese aite kana achikumbira ruregerero. Ipo Facebook yakatevera "iyo mitanhatu isingachinjiki mitemo kune iyo tsamba." Mitemo yacho ndeinotevera:
- Kutanga na 'ndine urombo'
- Kubvuma mhosva uye kuva nayo
- Tsanangura kuti vari kugadzirisa
- Gadzira ramangwana (riine, pamwe, uchichivimbisa maererano nesimbi yakakandwa uye isinganzwisisike) izvo zviri nani kune vese vashandisi
- Chengetedza mutauro uri nyore. Hapana zvinonetsa kana kutendeuka kweiyo peji
- Tsanangurira mutengi wako dambudziko uye zvavari kuita kuti vazvigadzirise maererano nezviri mukati, mamiriro uye mamiriro ezvinhu anoratidza izvo vateereri vako vanofunga uye vanonzwa.
"Hunhu hukuru hwekuyemura ndeyekuti Facebook yakagamuchira mhosva zvachose," anoenderera mberi Awdry. "Hapana kuedza kurwisa." “Pane zvakataurwa nevatori venhau zvaikurukura chishuwo chaZuckerberg chekubatanidza utopian, tsika dzakagovaniswa uye dzinowanikwa munharaunda yeFacebook nemhando ine hukasha yezvemari. Izvo chaizvo zvakafukidza ruregerero, mumaonero angu ekuzvininipisa.
Mhedziso
Saka Facebook inodaro here? Zvinoenderana nekutarisa kwaunoita paFacebook. Kana iwe ukaona saiti senzira isingakuvadzi yekubatana nevako vepedyo uye vadikanwa, mimhanzi inovhiringidza yechiziviso uye nemoyo wese chinangwa chinogona kukugutsa. Asi kana iwe uri mhando yemunhu asingatombodi kugovera zvaunoziva nachiremba wako, izvi zvimwe hazvizokugombedzera kuti upinde.
Iko kushandiswa kweFacebook kunoita sekukanganisa chikuva zvishoma. Ndokusaka tichifanira kufunga nezvekushandisa kwatinopa. Izvo zvinodikanwa sekusa pesana ne "mashoma data rako" rekutengesa? Kunyangwe paine kushoropodzwa uye kunyangwe vachipomerwa zvavanodurura nezvazvo, zvinoita sekunge isipo shanduko iyo ichatora, kutanga manejimendi uye timu yeZuckerberg uye chechipiri, nharaunda yevanoshandisa Facebook.