Graphic dhizaini yanga ichitipa mibairo kwemakore mazhinji. Zvimwe zvave zvisingadaviriki, uye zvimwe hazvina kucherechedzwa. Asi chiri pachena ndechekuti, pese paunotarisa, unenge uchisangana graphic design mienzaniso.
Pachiitiko ichi, tinoda kukuswededza pedyo nemimwe yemienzaniso iyoyo kuti iwe uone kuti, munguva yavo, vaipenya uye vakaita kuti vagadziri uye vagadziri vatore mukurumbira nekubudirira. Hauzvitendi here? Tarisa uone dzatakakuunganidzira.
Sunkist Orange Juice
Zvinogoneka kuti brand yeorange juice hainzwi seyakajairwa kwauri. Asi ndeimwe yeaya akashandura graphic dhizaini.
Uye ndezvekuti, panguva iyoyo, uye Tiri kutaura nezve 1907, vagadziri vakapihwa basa rekugadzira poster. UnoVakafungei? Eya, sezvo varimi vokuCalifornia vakanga vane maranjisi akawanda, uye vakarasikirwa nemari nemhaka yokuti vaifanira kuarasa, vakasarudza kugadzira muto wemaorenji.
Nokudaro, kunze kwekutengesa maranjisi, vakapawo muto weorenji, iyo yakagamuchirwa zvakanyanya (ramba uchifunga kuti muAmerica itsika kuva nemuto wemarangi mangwanani oga oga).
Tinokwanisa kuzviita
Zvinonzwika sei kwauri? Zvakanaka zvinobuda kuti ndiye a Poster yekare kwazvo, kubva 1942 chaizvo, uye imwe yemuenzaniso weiyo graphic dhizaini yakagara makore ese. Nhasi tinofunga kuti mureza wevakadzi, asi chokwadi ndechekuti mavambo ayo haasi akadaro.
Nokuda kweizvi, tinofanira dzokera kuWestinghouse Electric fekitori. Panguva iyoyo vaive nevashandi vashoma kubva pavakanyoreswa varume muHondo Yenyika Yechipiri.
Nechikonzero ichi, kambani yakasarudza kugadzira posita inokoka vakadzi kuti vashande mukugadzira ngowani dzemasoja. Saka zvakazvarwa poster iyi, muma70s, yakagamuchirwa seyakanakisa kumiririra kodzero dzevakadzi.
Absolut vodka
Iyi mhando ndeimwe yeayo anogara achiratidzwa semumwe wemienzaniso mikuru yegraphic dhizaini. Uye ndezvekuti, pane dzimwe nguva, akatamba nemitambo yemazwi, kana nemaposta anokatyamadza zvekuti haaendi asingaonekwi.
Muenzaniso weizvi ndewe sirogani "Absolut landmark", inozivikanwawo se "Absolut survivor". Kana ukanyatsotarisa, unogona kuona kure chitsuwa chegwenga chine moto une utsi hunokwira kudenga, uye shoko rokuti "rubatsiro" rakanyorwa mujecha.
Zvadaro iwe une bhodhoro, iyo inofanirwa kuva mharidzo yekukumbira rubatsiro ... Kana kuti zvimwe vodka yakawanda?
Funga zvakasiyana, Apple
Hapana mubvunzo kuti Apple uye "Funga Zvakasiyana" zvinofambidzana. Steve Jobs pachake akazvitaura: "kushambadzira ndizvo zvese." Ndosaka mushandirapamwe we "Funga Zvakasiyana", wakatora kubva 1997 kusvika 2002, wanga uri mumwe wemienzaniso yakanakisa ye graphic design. Uye izvozvo chete Iyo yaisanganisira kuunza iyo apuro icon, uye pasi, iwo mazwi maviri "Funga zvakasiyana", muChirungu, "Funga zvakasiyana", muchiSpanish. Asi kwete chete kubudirira.
Chimwe chiriwo chikamu chezvakabudirira zveApple, uye anga ari makore mana achipa budiriro, yaive "Silhoette", ine ruvara, inonakidza uye yemumhanzi wakanyanya.
"Ndinokuda weUS Army"
Zvinogoneka kuti tikataura saizvozvo hauzvizivi, asi chokwadi mufananidzo wa'Sekuru Sam' wauya mupfungwa dzako uchinongedza kumberi, kwauri, pakati pekubvunza nekupokana, uchikukurudzira kuti ubatane. mauto eUS. Uye zvirokwazvo ndicho poster yatinokuudza.
Kana iwe usingazive, Nguva yekutanga yakaonekwa muna 1917, apo American James Montgomery Flagg yakaigadzira sechimwe chezvinyorwa zvekutsvagisa varwi vatsva veHondo Yenyika Yekutanga.
Nekudaro, uye ichi chinhu chaungasaziva, ndechekuti yaive diki "plagiarism", kana zvirinani haisi yepakutanga, nekuti munyori pachake akareurura kuti akafuridzirwa neimwe poster yaive yakakura kwazvo, ne. Alfred Leete . Mariri, waigona kuona Secretary of State weBritain wenguva iyoyo achinongedzera kune ani zvake akaona posita uye kuvabvunzawo chimwe chinhu chakafanana kuti vatore vechidiki vekuBritain.
"Tournée du Chat Noir"
Pasina kupokana, uyu mumwe wemienzaniso yegraphic dhizaini yausingakwanise kupotsa. Kunyanya, inoenderana ne1896 uye yakagadzirwa nemugadziri weSwitzerland Théophile Steinlen.
Chikonzero chaive chekuti kukwidziridzwa kwekushanya kwekambani yecabaret Chat Noir uye munyori aivimba nemazuva ano kuti amiririre mufananidzo uye taipa isingasiyi munhu asina hanya.
"Moulin Rouge: La Goulue"
Makore mashoma apfuura, kunyanya muna 1891, tine mumwe wemienzaniso yemifananidzo yekugadzira iyo yakaita nhoroondo. Mutambi wake? Toulouse Latrec.
Chikonzero ndechekuti zivisai Moulin Rouge cabaret, yainyanya kuzivikanwa panguva iyoyo, uye chinyorwa chacho chakaputsa zviumbwa. Akatarisa kusimudzira mutambo uyo protagonist aive mutambi Louise Weber, 'mambokadzi wemunogona'. Matauriro aaiita, maererano nevakawanda, ndiwo akaita kuti pave nekushambadzira kwemazuva ano.
Sapporo doro
Sapporo, kana iwe usingazive, iguta muJapan iro rinodada nedoro raro. Saka pavakazoishambadza vakasarudza a vhidhiyo yekugadzira iyo ikozvino nekuda kweInternet munhu wese akakwanisa kuona uye akafarira.
Mariri, uye ne sirogani 'Legendary biru', vakaratidza chirango cheJapan uye mubatanidzwa waivapo pakati pekare neazvino. Zvechokwadi, kuti uone zvatiri kutaura nezvazvo, unofanira kuzviona.
Nescafé
Nemutsara wekuti "Nzira yekumuka mangwanani ega ega", mhando yeNescafé yakatipa poster ine alarm wachi. Asi, pachinzvimbo chekuva nemaawa nemaminitsi mukati mayo, yakazadzwa nekofi nhema, yakanakira kusabatwa nehope paunomuka.
Aya ndiwo machinjiro aakaita uye akaita kuti vanhu vazhinji vatore kapu yekofi vachangosimuka.
Iwe unoziva mimwe mienzaniso yegraphic dhizaini? Zvechokwadi kune akawanda akawanda, asingazivikanwe chete muSpain, asi pasi rose, saka, kana uchida, iwe unogona kutitaurira kuitira kuti vanhu vakawanda vazive nezvavo.