Maive muna 1956, apo munyori wepaSwitzerland Edouard hoffman, kubva kune hwaro Hondo, akapihwa basa rekuvandudza imwe yemafonti ekambani, La Haas Zvinotyisa. Mushure mekukudziridza mumatanho akasiyana uye mashandiro, akawana chimiro chitsva, chakachinjika uye chakaringana zvakakwana kumarudzi ese ehukuru nemabasa. Yakapihwa zita rekuti "Helvetica". Makore anodarika makumi mashanu apfuura, uye mashandisirwo ayo haangori ekuwedzera iyezvino kupfuura nakare kose, asi chazove mucherechedzo wezvese zviripo zve graphic design. Zvave zvichinyanya kutaurwa nezvazvino dhizaini uye Chikoro cheSwitzerland muma60s, varwi venhasi veiyo rumutsiriro zvechiitiko ichi, vauya kuzozviita sine qua isiri mamiriro ekuvandudzwa kwesitayera yavo, vamwe vachitosvika pakurwara nepfungwa kwekusachengeta hapana imwe typeface mune yako font faira.
Zvinyorwa «Helvetica» (Gary Hustwit, 2007), chikamu che trilogy (Helvetica, Yakatemerwa, Yakakwidziridzwa) yakasikwa, mumazwi emutungamiriri iye pachake, kuti ape kutarisa kwakadzama kwezvinhu izvo muhupenyu hwedu hwezuva nezuva hwatinotora kurerutsa. Mariri, mafungu akasiyana egrafiki dhizaini anoongororwa kubva pakutanga kwayo kusvika parizvino, nekutora chikamu kwevanonyanya kuoneka vagadziri uye vanyori vezvinyorwa yenhoroondo senge Massimo Vignelli, Erik Spiekermann, Neville Brody, nezvimwe ... pamwe nehutsva hutsva huri kuseta yazvino dhizaini dhizaini, Yekuongorora JetSet, Vaka Dhizaini, nezvimwe ... Mukutenderera kunesimba kwekutaura, mutinhimira wekutaura, ndinogona kukuvimbisa, kuchaita iyo awa nemaminetsi makumi maviri kuti firimu igare ichigomera kune chero munhu anofarira zvebasa.
Kuburitsa stylistic nharo yeavo vese mafeni uye dhizaini dhizaini chazvino uno, minimalism vs. maximalism, odha vs. nyonganiso, muoni ane mukana wekusangana neyechokwadi inokurudzira nyika. Hazvizoshamise kuti vanopfuura munhu mumwe chete vanonzwa kudiwa kwekukurumidza kutora komputa yavo mushure mekuiona.
Mugadziri Massimo Vignelli
Ndinovimba kuti une shungu, ndinokusiira iyo link kune yakazara yakazara zvinyorwa zvine zvinyorwa zvidiki.
https://www.youtube.com/watch?v=uUSmT77mKxA
Iyo docu yatove nemakore ayo akura :)