Zvishoma pazasi pegore rapfuura ndanga ndichitaura nezve iro basa hombe mu logo yeiyo Jacob's Creek waini brand umo a kushandisa kukuru kweasina nzvimbo nzvimbo hunyanzvi uye zvakanaka.
Iye zvino isu tine imwe huru logo dhizaini yeresitorendi, Iyo Swan & Mallard, umo John Randall, mugadziri, akagadzira muenzaniso chaiwo pamusoro pekushandisa isina kunaka uye yakanaka nzvimbo. Kutora chimiro chehwani iyo mune yayo poindi inovhara iyo yedhadha chairo kuzivisa mune imwechete logo nhema, orenji uye chena seaya matatu akakosha mavara.
Iyo isina nzvimbo nzvimbo mune logo dhizaini ndiyo iyo yakatenderedza pakati pechinhu chiri mukati memufananidzo. Nzvimbo inotsanangudza pfungwa yakadai seinoitika mu logo yakagadzirwa naRandall mune chena inotarisira kupa chimiro chese kune dhadha chairo uye mune irinani ndiyo mapoinzi emubatanidzwa wemhuka mbiri idzi.
NdiRandall pachake anotaura pawebhusaiti yake, zvinhu zvitatu zvakakosha zvikuru kuti ini ndaida kuziva uye kuratidza muiyo logo nekubatanidza iyo swan uye mallard kuburikidza nenzvimbo yakanaka uye yakaipa. Iyo yakaganhurirwa pendi pendi uye minimalist dhizaini inobatsira kuumba yakanaka-yakaenzana kunzwa.
Dhizaini inotarisa, sekutaura kwaRandall, pakuedza gadzira kunyemwerera mupfungwa dzeavo ngavazvione. Iyo yakanakisa logo iyo mukutarisa kwekutanga iyo swan inoonekwa sekunge yaive iyo S yeSwan, kuitira kuti nekutarisa kudiki pane iyo logo iwe unogona kuwana mallard yakatarisa yakatarisa kune muoni.
Mumwe weiyo mienzaniso yatinoda kuunza pamwe nemitsetse kuratidza izvozvo zvinotyisa mu logo hazvisi nyore kuwana, uye zvinotora vagadziri vakaita saRandall kuti vagadzire yakasarudzika mufananidzo wechigadzirwa kana sevhisi.