Nzvimbo yepamusoro ndiyo marongero anotorwa nezvikamu zvakasiyana. Iyo kutonga kunoonekwa mukati mekugadzirwa kunoisa kugamuchirwa uye kushushikana kweshoko. Kutora pfungwa iyi kuita chinhu chakakosha mukugadzira inoonekwa inoonekwa mufananidzo. Chimwe chezvinhu zviri mukati mehurongwa hwekuona hwaunofanirwa kuziva uye kuziva maitiro ekushandisa ndiyo typographic hierarchy.
Iwo akakosha mazwi anoratidza kukura kukuru, saka vashandisi vanogona kuwana iro kiyi ruzivo zvakajeka.
Ichi chinzvimbo chinogadzira musiyano pakati pezvinhu. Kuti uwane uyu musiyano, mumwe anofanirwa kufunga maturusi akasiyana ayo typeface inogona kushandiswa nawo:
- Fuentes
- Mutumbi
- Yakakwira kesi uye yakaderera kesi
- Ukobvu uye masitaera
- Orientación
- ruvara
- Nzvimbo
Kana iwe uchikwanisa izvi zvinhu zvakasiyana, iwe unozokwanisa kugadzirisa yako kudhizaina uye nekuvaka yakajeka, yakananga uye inoshanda meseji:
Sanganisa mafonti ekutanga nezvimwe zvakakosha
Mushandisi akajairwa kutsvaga akajairwa mafonti. Kunyangwe serif kana isina serif, ivo anowanzo kuverengerwa uye akakurumbira mafonti. Kana mafonti anotiza kubva muzvikamu izvi akashandiswa, senge akanyorwa nemaoko kana calligraphic, iwo anozogadzira hukuru hwekutaridzika kune anoona.
Iyo inonyanya kukosha ruzivo, yakakura muviri
Kukura kwetsamba kunoratidza mwero wekukosha. Mavara makuru kana mazwi anozokwezva kutarisisa saka anozove nekukosha kwakanyanya. Kushandisa muviri mudiki pane ruzivo rwakakosha chinhu chakajairika zviwanikwa.
Mavara makuru anokwezva kutarisisa kupfuura mavara madiki
Iko kushandiswa kwemavara makuru nemavara madiki kwakakosha, saka hazvirambike kuti iwo mavara kana mazwi akanyorwa nemavara makuru anoita kuti zvioneke kupfuura zviya zviri muzvidimbu.
Sunga masitaera uye gadzira akasiyana masitiroko
Kugadzira kusiyanisa kuburikidza neukobvu hwetsamba imwe nzira yekugadzira hutarisiro hwekuona. Iwo mavara ane mutsetse wakakora unenge uchirova zvakanyanya. Mazhinji mafonti ane akasiyana masitaera. Zvichienderana nemanyorerwo akashandiswa, ichagadzira yakawanda kana shoma mhedzisiro. Tsamba dzakanyorwa dzakashinga kana dzakashinga dzinowanzo kukwezva kutarisisa. Kune rimwe divi, iticics kana italics inowanzo shandiswa kutsanangura imwe mhando yeruzivo.
Mazwi akatenderera uye diagonally ari kurova
Kuisa mavara kana mazwi mune imwe nzira isiri yakatenderedza inzira yekuvaisa pamusoro pehutongi hwe typographic. Ziso remushandisi harishandisirwe kutsvaga mabhii kana mazwi mune imwe nongedzo kunze kwekutenderera, saka kana paine mazwi kana magwaro akatwasuka kana kuita diagonally, aya ndiwo achave protagonists.
Mazano eruvara vs chromatic homogeneity
Fungidzira kuti girafu rese rinoonekwa rakasviba uye chena uye izwi rimwe chete riri muvara. Ichazodzivirirwa kuva chinhu chekutanga chinoonekwa nevashandisi. Ichi chishandiso chakakura kwazvo uye inonakidza mifananidzo inogona kugadzirwa.
Chikamu chepamusoro chechimiro ndicho chinokwezva zvakanyanya kutarisisa
Kuiswa kwechisikigo kwemavara, kubva kumusoro kusvika pasi, inzira yakajeka yekugadzira hutongi hwakareruka uye hunoshanda. Mavara kana mazwi ari muchikamu chepamusoro, ndiwo achave ekutanga anotariswa nemushandisi.
Ngatione mimwe mienzaniso chaiyo:
Mune aya maposta akasiyana tinogona kukoshesa nhanho dzakasiyana umo ruzivo runowanikwa (muridzi, zuva nenzvimbo yechiitiko uye pakupedzisira ruzivo rwakakodzera). Pano ivo vashandisa akajeka uye akapfupika maturusi - saizi, ukobvu uye maitiro.
Maturusi aya akakosha kana zvasvika pakuwana yakajeka meseji yakajeka.
Tora chinyorwa, asi ndapota chinja "uchipesana nerinonyanya kukosha ruzivo" yezwi rakakodzera chiperengo. Shuwiro yakanakisa.