Kune mabhureki anochengeta chaiyo nhoroondo, uye ayo anonyanyo zivikanwa nekuda kwechikonzero ichocho. Kune vamwe, vakaita chiratidzo chikuru mune imwe chikamu, uye vakagadzira nzira itsva yekugovana nekunakidza zviitiko.
Mabhureki haangotiratidza mufananidzo wakachena uye wakakomba wekuti kambani kana chikamu chii, asiwo, nekuda kwesevhisi yavanopa, vanotikoka kuti titsvage nzira nyowani dzekuona zvigadzirwa zvavo, uye nenzira iyi tikwanise kugovana navo. ruzhinji kuzorora.
Mune ino post, tauya kuzokuratidzai nhoroondo yelogo yeKFC, chikamu chekudya chinokurumidza, chave chichishandiswa kwemakore mazhinji, uye chinovanza nyaya inonakidza kuseri kwechiratidzo chayo chinonyemwerera.
KFC: chii
KFC (Kentucky Fried Chicken), imhando yechikafu chekukurumidza iyo yakatanga kuUnited States. Ichowo chikamu cheresitorendi yakakwanisa kuzadza zviuru nezviuru zvenzvimbo nenyika pasi rose.
Chinhu chayo chikuru, saka hunhu, huku yakakangwa, kunyangwe ivo vanoshanda nekudya kwakasiyana senge French fries kana hamburger.. Iro dzimbahwe guru kana cheni yemaresitorendi, yakavambwa muguta reAmerica reKentucky, uye parizvino, yatova nemaresitorendi anosvika zviuru makumi maviri nezviviri munyika dzese.
Imba yekudyira yehuku ine mukurumbira yakagadzirwa nechinangwa chekupa vagari vemuAmerica nepasirese kunhuhwirira kwakasiyana uye kwakasarudzika. KFC yakagadzirwa isina chinhu chinopfuura kana chakaderera pane gadziriro isina kujairika, uko yakanyatso hunhu huku yakakangwa yakagadzirwa iyo zvishoma nezvishoma zvakapararira ndokukwevera ngwariro yavamwe vagari venyika.
Zviratidzo
- Haisi chete kugona kubika huku yakakangwa, asi ikozvino, pane mukana wekukwanisa kuyedza mahamburger avo, fries uye huku combos saka zvinonakidza uye saka bata kutarisisa kwevatengi.
- Kufanana chero franchise Yakatanga senzvimbo diki yaingopinda vanhu vashoma. Zvishoma nezvishoma, uye nekufamba kwenguva, yakava ketani yakanaka yemaresitorendi.
- Zvigadzirwa zvavo zvinogadzirwa uye zvakabikwa nenzira yekuti ivo vanonakidzwa panguva dzakasiyana dzezuva. Iyo inzira yakanaka yekuzvipa iwe kuzorora pakati pemaawa akawanda ezuva uye unakirwe nekuravira kwayo.
Tevere, isu tichataura nezve logo ine hunhu hweKFC uye isu tichakuudza nezve nhoroondo yayo.
KFC logo: maitiro uye nhoroondo
1952 - 1978
Yekutanga KFC logo yakatevera mutsara mumwechete senguva dzose maererano nemagadzirirwo ayo. Muchiitiko ichi tinowana ruvara rwemavara akafanana, mufananidzo wemuvambi uye mazita ake ekutanga akakurumbira. Mucherechedzo wekutanga unounzwa wakagadzirwa netaipa yakanyorwa nemaoko, kwatinogona kukoshesa mavara ayo akasiyana anoumba dhizaini yechiratidzo.
Muchiitiko ichi, tinowana zvachose monochrome palette uye chimwe chinhu chinoyevedza kupfuura chatinowanzoona kubva mumhando kusvika ikozvino.
1978 - 1991
Muna 1978, kugadziridzwa patsva kweiyo brand kwakagadzirwa nechinangwa chekuchivandudza mumutsara wayo wenguva. Chiratidziro chaimiririrwa kuruboshwe rwechiratidzo. Iyo typography yakachinja zvakare uye yakagadziridzwa, nekudaro kugadzira mhando ye70s, 80s uye 90s.
Dhizaini nyowani yakabata pfungwa dzeruzhinji rwese.
1991 - 1997
Izvo zvaiita sezita rakareba uye rakatambanuka remhando, iyo mhando pachayo, yakashandurwa 180 madhigirii ndokupihwa zita rekuti KFC. Neiyi nzira, vakashandisa mavambo emazita ekare, kugadzira mhando nyowani yekutamba nayo uye kubatanidza mufananidzo mutsva, nenzira itsva yekupa sevhisi uye chigadzirwa.
Iyo logo yakachinjawo, iyo yakanga yatounzwa nemavara emakambani ayo aikwezva zvakanyanya kutariswa.
1997 - 2006
Makore gare gare, kambani yakafunga kugadzirisa zvakare logo zvakare. Panguva ino, iyo logo yakaunzwa kuburikidza nechimiro cheskweya uko chiratidzo chakakurumbira chakaunzwa zvakare. Iyo yekumashure yaive tsvuku uye chena, iwo maviri emakambani mavara emhando.
Nenzira iyi, zvaigoneka kuvandudza logo kubva kune yakagadziridzwa fomu panguva iyoyo, uye kuyedza kukwezva kutarisa kwevamwe vatengi.
Iye zvino
Parizvino logo yeKFC inoratidzwa inomiririrwa kuburikidza nekugadzirisa zvakare kwakaitwa muna 2018. Panguva ino vakashandisa trapezoid, kwavanogona kubatanidza chiratidzo nechiratidzo chechiratidzo. Mavara emakambani emhando yacho anoramba achishandiswa, kuti isu tinogona kuvaona vachiratidzwa pane yakatsvuka uye chena kumashure iyo inokwezva kutarisisa kwakawanda uye kuti tinogona kuiona kubva km.
Nzira nyowani yekumiririra yakagadziridzwa uye yakavandudzwa logo, izere nekubudirira kukuru, iyo inotoisa iyo mhando seimwe yeakanakisa cheni dzekudya pamusika.