Kwakabva: Mafaro Madiki
Zvechokwadi, isu tose pane imwe nguva muupenyu hwedu, takave neine imwe kana kupfuura mapepa akavhara akawanda emadziro emakamuri edu.
Mune ino positi hatisi kungoda chete kuti ubatwe pazviri zvakare, asi isu tinoda zvakare kuti iwe uzive mabhesi makuru ane poster. Izvi hazvigoneke pasina diki diki nhoroondo yekuziva kushanduka kwayo, uye hongu, isu tinokupa iwe wekutanga-ruoko, akanakisa. mazano kana mazano kutanga kugadzira zvese zvaunoda.
Kana tisati tambokupwisa, tinokukoka kuti uenderere mberi uye ugare nesu kwechinguva chiduku.
Takatanga.
The poster
Kunobva: Spreadshirt
Pakati petsanangudzo dzakawanda dziripo, tinogona kutaura kuti posita haisi chimwe chinhu kunze kwerudzi rwe poster, iyo inozivikanwa kuiswa mukati kana kunze kwenzvimbo. Iyo poster inowanzomiririrwa nechinangwa chekuitwa sechishongedzo, kana nechinangwa chekuburitsa zvinonyanya kukosha.
Iyo poster chinhu chinomira pachena kubva kuruzhinji rwevechiri kuyaruka. Kumwe kunyanyisa kunowanzo kuratidzwa kuburikidza nemaposta ndiko kune vamwe vanhu kune mamwe mabhureki anotungamira muchikamu chavo: zvinwiwa, fodya, mota, midhudhudhu, pakati pevamwe uye nekudaro, marogo avo anowanzo kuendeswa kumaposta anowanikwa mafeni akawanda.
Maposta anogadzirwa kubva kune zvinhu zvakaita se kadhibhodhi kana pepa uye nzira yakajairika uye iri nyore yekuzvigadzirisa pamadziro ndeyekunamatira tepi pamagumo avo, kana kuti zvinokwanisika kuvarembera kubva kune zvipikiri zviduku. Nezve zviri mukati, vanogona chete kuve nemufananidzo, mufananidzo kana kubatanidza zvimwe zvinhu zvekutaura zvakaita semifananidzo uye zvinyorwa.
Zvinhu zvakakosha
Iyo poster inogara iine akati wandei zvinhu izvo pamwechete, zvakabatana uye zvinogadzira meseji imwechete kana akati wandei mameseji. Asi zvinonyanya kukosha ndezvi:
Attention
Kune diki fomula inosangana nezvinodiwa neveruzhinji, mana-nhanho formula: kutarisa, kufarira, chido uye chiito. Aya mapoinzi akashandiswa sehwaro hwezviuru zvemashambadziro ekushambadzira anoshandisa poster. Iyi nzira inoda kukoka kutarisa uye nzira yekuferefeta. Izvi hazvifanirwe kuitwa nemifananidzo inotsamwisa kana mifananidzo inopenya, asi inofanirwa kupa hunhu.
Iconography
Iwo maposta anonyanyo shanda anowanzo fananidzira, pavanenge vachipa dingindira repakati vasingaite kuputika kwakazara uye kutaura kuti ndeyei. Mifananidzo, ingave yepedyo-pedyo yemunhu kana yakakosha dhizaini chinhu, kana iri nyore graphic, inogona kushandiswa kumisikidza chirongwa chefirimu. Yakasanganiswa nedhizaini inobata kutarisisa, iyi inogona kuve nzira inoshamisa inoshanda kune zvese kugadzira maitiro uye kufarira.
Kufarira
Mazhinji emaposta akanakisa emazuva ano uye emazuva ano anoshandisa mifananidzo inoisa muoni pakati peiyo bhaisikopo, kugadzira kukakavara uye kukurudzira kukuru. Kurudziro ndeyokuti kuitira kugadzirisa mamiriro acho ezvinhu, munhu anotarisa poster anofanira kuona bhaisikopo uye kuona zvinoitika.
Kukwirira
Maposta makuru, kunyanya aya emamuvhi, kunyanya ayo ekugadzirisa, anoshandisa kukwezva kaviri kuti vawedzere kushambadza kwavo, kungave kusanganiswa kwevatambi vakanaka vane mukurumbira wemutungamiriri, kana iyo yecomic inotozivikanwa nevatambi vane mukurumbira. kugadzira hukama nevateveri.
Chimiro
Kunyangwe iwe uri kushambadzira bhaisikopo reunyanzvi kana blockbuster, panogara paine nyaya dzemaitiro. Mamwe emaposta asingakanganwike ashandisa zvitaera zvakashinga, zvakasarudzika kune mukana wavo.
Chinoparadzanisa maposta aya kubva kune avo asingashande evakwikwidzi kuenderana kwemaitiro, mune zvese zvekusimudzira zvefirimu uye mufirimu racho rose.
Mhando dzemaposta
Zvichienderana nemusoro wavo, vanogona kukamurwa nenzira dzakawanda:
Advertising
Mapepa ekushambadza ari kwese kwese uye anoshandiswa kushambadza chiitiko kana chigadzirwa chitsva, maererano neiyo Yemahara Library webhusaiti. Kazhinji dzine ruvara uye dzinoiswa munzvimbo dzakakwirira dzemotokari, uko dzinogona kuonekwa nyore nyore.
Inodzidzisa
Aya marudzi emaposta anoita zvinorehwa nezita rawo, kuzivisa kana kudzidzisa vanhu nezvechimwe chinhu. Zvinogona kushandiswa kugadzira mushandirapamwe wekuzivisa magariro evanhu kana kubatsira kuchengetedza mhuka dziri munjodzi.
Thematic
Theme maposter ane chero chinhu. Vanowanzo tengeswa pamakonzati kana mabasa eunyanzvi. Mufananidzo wemuimbi kana shoo yemifananidzo inowanzova musoro wezvinyorwa izvi, nekudaro zita ravo.
Affirmation
Mapepa ekusimbisa anoratidza zvinokurudzira kana kukurudzira. Vangave vaine mavhesi eBhaibheri akaisvonaka kana kuti mapikicha, uye mamwe mashoko anobata kuti vanhu varambe vachikurudzirwa, vachikurudzirwa, kana kuti vanyaradzwe.
Propaganda
The Poster: Historical Context
Kwakabva: Mafuremu
Kuti tizive kugadzira poster, zvinodikanwa kuti isu tifambe makore kumashure uye titange taziva nhoroondo yayo.
- 1440: nekugadzirwa kwemuchina wokudhinda, mamiriro ezvinhu aidiwa akamuka kuti atange kugadzira mapepa nemaposta nenzira yakafanana neyatinoziva nhasi, pabepa. Yekutanga poster yenguva Gutenberg Yakatanga muna 1477 uye yakasainwa naWilliam Caxton. Icho chinyorwa chekushambadzira chinonyora mabhenefiti ezvitubu zvinopisa. Muna 1482 posita yekutanga ine mifananidzo yakaonekwa muFrance, neruoko rwaJean du Pré.
- Industrial Revolution: Nekusvika kweIndustrial Revolution uye kuvandudzwa kwemaguta, zvinodiwa zvekutaurirana zvitsva zvakaonekwa uye posita yakatora kukosha patsva. The lithography Kubva panguva ino zvichienda mberi, zvakavabvumira kuti vasikwe muvara wakazara uye mumhando huru, yakakwana kune nzira itsva yekukurukurirana. French artist Jules Cheret Akave nemukurumbira wekukwanisa kugadzira mavara akasiyana-siyana achishandisa matombo matatu chete e-lithographic.
- Makumi maviri emakore: Poster chiitiko chakaramba chichitarisa kuParis, asi vakadzi vakarega kuva pakati pekutarisa uye mamwe manhamba ane hukama kune zvigadzirwa zvakashambadzirwa pamaposita zvakatanga kuoneka neruoko rweMutariri weItaly. Leonetto cappiello uyo akatevedzera manyorerwo evakamutangira, uye akazopedzisira aita mutauro wechimanjemanje, mukuwedzera pakushandisa mufananidzo uye mamiriro akatsetseka sechiratidzo chebasa rake.
- Hondo Yenyika I: Muna 1914, poster yakaiswa pabasa rezvematongerwo enyika uye zvemagariro zvinodikanwa, izvo panguva iyoyo zvakapfuura nemu. Hondo yekuparadzira: mapepa akazivisa kutorwa uye aipembedza kutora chikamu muhondo, yaitsvaga kusimudza zviwanikwa kana sechiziviso chekukurudzira.
- Vanguards: Mushure mehondo, rumutsiridzo rwehunyanzvi uye kufamba patsva mukugadzirwa kwemifananidzo kwakatanga. MuGermany, chikoro cheBauhaus chakaedza nemaposta umo typography ndiyo protagonist uye kutendeseka kwakatsvakwa kutanga uye kwekutanga.Iyo Art Deco Yakamira kunze kwekushandiswa kwejometri uye maumbirwo akanaka, ayo akasanganiswa ne sans-serif typefaces. Mumwe wevanonyanya kutsanangura aive Cassandre, aiziva kumiririra munyika yemaitiro ehunyanzvi panguva iyoyo senge. cubism, futurism kana surrealism.Panguva imwecheteyo, muSoviet Union, constructivism yakawana mukurumbira nekushandiswa kwemifananidzo yakasanganiswa nejometri-cut graphic elements uye diagonals yakasimba. Aleksandr Rodchenko's angangove mumwe wemienzaniso inonyanya kuzivikanwa yemhando iyi.
- Hondo Yenyika II: Munguva ino yenhoroondo, vakamira pachena, Tinogona Kuzviita! naJ. Howard Miller uye Chengetedza Calm and Carry On yakagadzirwa nehurumende yeBritain mu 1939 nechinangwa chekusimudzira hunhu hwevagari vemunyika vachityisidzirwa nechisimba chiri pedyo.Panguva ino zvakare, apo manyorerwo ezvinyorwa akatanga kutora chigaro chekumashure uye kudhinda kwakatanga kukosha zvakanyanya. offset.
- The 70s uye nhasi: Iyo poster dhizaini ye70s, yakatakura surrealism uye pop art sebhena. Organic mafomu akadzoka uye chimiro chaive chiyeuchidzo chezvakaonekwa panguva ye Art nouveau. Vamwe vagadziri vakagadzira basa ravo rakabatana nechimiro ichi, nhasi, vamwe vevanhu vanoyemurwa zvakanyanya munyika yegraphic dhizaini uye mapepa avo mabasa echokwadi ehunyanzvi: Milton Glaser, Saul Bass kana Paul Rand.. Chaizvoizvo Miguel Frago anobuda pachena.
Mapurogiramu ekugadzira mapepa
Mune yekupedzisira positi iyi, tinokuratidza mamwe maapplication kana makomputa mapurogiramu kwaunogona kugadzira chero mhando yeposter. Aya mapurogiramu anogona kuve emahara kana nemutengo wepamwedzi.
Photoshop
Kunobva: Computer Hoy
Ichi ndicho chishandiso chine mukurumbira chine chekuita nekugadzirwa kwechero mifananidzo yezvinhu. Nokudaro, zvakakosha zvikuru kuzvifunga. Nekuda kwePhotoshop, tinogona kugadzira mapepa nemaposta emhando ipi neipi, angave ari ekutanga kana akanyanya kuwanda, sezvo maturusi atinopihwa nechirongwa akasiyana-siyana, akakura uye anoshanda zvakasiyana.
Inobhadharwa uye iwe uchada imwe ruzivo nechirongwa kuti ujairane nayo uye uishandise zvakanaka. Tinogona kuwana vhezheni yekuedza iyo inopera mukati memazuva makumi matatu kubva pazuva rekutanga kushandiswa kwayo, asi ipapo tinofanira kutenga iyo yakabhadharwa vhezheni. Isu tinewo dzimwe sarudzo dziri chikamu chemhuri imwe chete, seAdobe Illustrator uye Adobe InDesign.
Microsoft Word
Kunobva: Tecnovery
Microsoft Word inokwanisa kugadzira maposta nemaposta asi aine zvimwe zvipimo mukugadzirisa mafoto. NeShoko tinogona kugadzira mapepa zvichienderana nehukuru hwawo, kuwedzera mifananidzo yekumashure, mifananidzo, zvinyorwa uye mifananidzo. Pamusoro pezvo, iwe unowana poster templates iripo yekurodha. Kwete chete isu tinogona kugadzira mapepa ane Shoko, isu tinogona zvakare kuzviita neMicrosoft PowerPoint uye Microsoft Publisher. Microsoft Office inowanikwa yeWindows ine mwedzi mumwe chete yekuedza vhezheni.
ArcSoft Dhinda Zvisikwa
Ndiyo imwe yemapurogiramu ekugadzira mapepa anonyanya kushandiswa nevashandisi nekuda kwekureruka kwayo kwekushandisa software. NeArcSoft tichava nenhamba huru yematemplate yakatogadzirwa kugadzira poster yedu kubva kutanga kana nehwaro hunoenderana nechinangwa chedu.
Chirongwa ichi chinopa kwakasiyana kwakasiyana kwekugadzirisa uye kugadzirisa kweiyo poster, pamwe nekugadziriswa kwechero chikamu chemifananidzo chatinoisa mu poster. Nekuda kwechirongwa ichi tichakwanisa kugadzira mapepa emhando dzese, kungave padanho remunhu sekadhi rekukwazisa kana padanho rehunyanzvi seposter yekushambadza kana flyer.
Chirongwa ichi chinowanikwa kurodha pasi paWindows uye Mac mune yayo yemahara vhezheni, asi kune zvakare yakabhadharwa vhezheni iyo inowedzera ayo ekugadzirisa maficha.
Gimp
Kunobva: ComputerHoy
GIMP yakakura bitmap editing chirongwa chinoshandiswa zvakanyanya nevashandisi vasingasarudze iyo Photoshop sarudzo, sezvo kusiyana neyakapfuura, iyi ndeyemahara. Iyo yakanaka imwe nzira kuchirongwa cheAdobe sezvo ichisanganisira zvakada kufanana sarudzo dzekugadzirisa, kuchengetedza madaro.
GIMP isarudzo yakanaka kwazvo kana tichida kugadzira posita tisingashandisi maturusi akaomarara ePhotoshop uye isu hatidi kuibhadhara. Iyi software yakazvipira kune yakapusa interface kuitira kufambisa basa pakati pevashandisi. Chirongwa ichi chiripo kurodha paWindows, Mac uye Linux uye mahara zvachose.
Chikwangwani Genius
PosterGenius ine simba uye inoshanda poster kugadzira software iyo inogona kubatsira vashandisi kugadzira maposta emhando yepamusoro mumaminetsi gumi kana pasi. Poster Genius inoshanda nekuparadzanisa zvirimo pane poster, ichibvumira mushandisi kuti atarise chete pane zvawanikwa zvetsvagiridzo, nepo software ichizobata yasara positi otomatiki. Uyezve, in-software wizard inokutungamira kuburikidza nekumisikidza posita yako.
Kunyange iyo software ichigona kutaridzika, kuiswa kweiyo poster mavara, mifananidzo, matafura, mafonti, uye zvinyorwa, wizard inokutungamira kuburikidza nekutsanangura zviyero, kurongeka kwezvikamu, nezvimwe. nePoster Genius sezvainogadzirisa zvinyorwa zvako, mifananidzo, zvirimo, uye mabhokisi ezvinyorwa ari ega.
postwemywall
MuPostweMyWall tichawana yakasarudzika maturu ekugadzira yedu poster yemahara. Tichakwanisa kugadzira collage yemifananidzo, ingave yedu kana kubva kudura, kuwedzera zvinyorwa uye clipart nezvose zvaunogona kufunga nezvazvo.
Iyo inogoneka uye iri nyore kushandisa chirongwa, uye nekuedza kushoma tinowana mibairo mikuru. Icho chinonyanya kuderera chechirongwa ndechekuti, kuve wakasununguka, chinosanganisa watermark kana tapedza posita yedu. Mukuwedzera, zvinoda kuti iwe unyore pane peji.
Affinity Designer
Iyo ine simba kwazvo uye inogoneka nyanzvi graphic dhizaini software, yakanangwa zvakanyanya pakushandisa nyanzvi. Zvishandiso zvaro zvakapamhama uye zvinoshanda nenzira inoshanda uye nekukurumidza uye inovhara iyo mikuru dzidziso senge desktop kutsikisa, vector kudhirowa uye kutora mafoto.
Ichave chishandiso chinobatsira kwazvo mukugadzira maposter edu kana tichida kuti ive yakasarudzika sezvinobvira. Iyo yemahara kurodha paWindows, Mac uye iOS.
Ronya Soft Poster
RonyaSoft Poster Dhizaini iri nyore kwazvo kushandisa software chirongwa chaunokwanisa kugadzira uye kudhinda ako ega maposta, zviratidzo uye mabhena. Vashandisi vanogona kutanga kugadzira zviratidzo zvavo ipapo sezvo software yatove neakakura akasiyana-siyana ekugadzirira-kushandisa-masaini uye mabhenji akatomisikidzwa.
Chimwe chezvinhu zvakasarudzika zveRonyaSoft Poster Dhizaini ndechekuti kunyangwe zvidiki zvidiki zvemaposta zvinogona kugadzirwa sezvaunoona zvakakodzera. Zvimwe zvezvidiki zvaunogona kugadzirisa zvinosanganisira mifananidzo, zvinyorwa (zvakadai sebhokisi remavara, saizi yefonti uye chimiro, nzvimbo), ruvara, saizi, uye chimiro.
posterini
Posterini ndiyo yakanakisa yekugadzira maposta ehunyanzvi uye mabhurocha edhijitari ezviitiko zvebhizinesi rako, zvigadzirwa, nhau, nezvimwe. Kune anopfuura makumi matatu matemplate akapihwa kune akasiyana zvinangwa sekuvhurwa kutsva, musangano, mutambo, konzati, uye bato.
Kana uchinge wasarudza template, iwe unotungamirwa kune peji rekugadzirisa, kwaunogona kuwedzera zvinyorwa nemifananidzo, shandura saizi, isa maumbirwo, nezvimwe.
Mhedziso
Kana wasvika apa, unenge waona kuti kuti utange kugadzira unoda kufemerwa. Zvinhu zvakasanganisirwa zvakakoshawo, sezvo zviri izvo zvinotsigira poster yakanaka, uye zvinoita kuti zvese zviri zviviri hunyanzvi hwekuita uye seti yezvinhu zvibatane nemazvo.
Iwe unenge wakwanisawo kuona kuti kugadzira poster kana poster zvinokwanisika kwatiri tose. Izvo zvinodikanwa kuti meseji isvike kune vese vashandisi vatiri kutaura navo, uye pamusoro pezvose kutamba neyechipiri graphic zvinhu (mavara, mafonti, abstract maumbirwo, akapusa uye akajairwa maumbirwo ejometri, nezvimwewo)
Yasvika nguva yekuti iwe utange kugadzira, inova yako yekutanga poster.
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