Kukosha kwe ruzivo rwevashandisi muchiratidzo ndechimwe chinhu primary kana tichida kuti mucherechedzo wedu ubatane zvechokwadi nevanhu, nokudaro tichigadzira kudyidzana kukuru neruzhinji. Nhasi zvinokwanisika kuwana zviuru zvemhando, zvigadzirwa, uye makambani anopa izvo zvakafanana pakati pavo, ndosaka kutsanangura chiitiko chakanaka chevashandisi kuchikosha.
Companies like Coca-Cola haitenge zvinwiwa asi mhuri, vamwe vakaita saAmena havatengesi mafoni asi shanduko, uye vamwe vakaita Starbucks havatenge kofi asi chiitiko. Gadzira ndangariro, chinokurudzira, chishuwo, chiitiko apo mushandisi asiri mushandisi akapusa asi imwezve nhengo yemhuri Yechiratidzo. Kutarisa pamushandisi chinhu chakakosha kana tichida kukwikwidza mhando.
Mumashoko aIgnacio Pastor mune indavhiyu inoitwa sechikamu cheTenzi muKushandisika Dhizaini Yekudyidzana uye Mushandisi Chiitiko, iyo user experience o ruzivo rwevashandisi inotarisa mukuwedzera kukosha kwepfungwa kune icho chigadzirwa kuti chiwane kukosha kwakanyanya kupfuura chinogadzira icho pachacho.
"The user experience "iri kutaura nyaya nepfungwa yekunyengedza mushandisi kuti atenge chigadzirwa." Ignacio Mufundisi.
Nyengedza mushandisi kutenga chigadzirwa uchishandisa dhizaini sechishandiso chekuita izvi. Vanotarisa pane iri zano, ivo vanotsvaga iwo akakosha uye pfungwa dzinoenda kupfuura chinhu chinoonekwa pachacho uye dzinosvika pachikamu icho chisingaonekwe asi chinonzwa.
Alvaro Garrido (INGES UC) anotaura muhurukuro nezve user experience kusimbisa kuti chiitiko chevashandisi ichi chinoita kuti chigadzirwa chioneke uye chishande. Isu tinoziva kukosha kwe gadzira iko kubatana kwepfungwa pakati pechinhu nemunhu kuitira kusimudzira chigadzirwa.
Kana tichitaura nezvezvigadzirwa uye zvigadzirwa zvatino taurawo nezvazvo manzwiro uye manzwiro kuti chimwe nechimwe chazvo chiendese kwatiri. Coca-Cola haisi nyore chinwiwa chinwiwa asi kubatana, mhuri, kunakidzwa uye imwe nhevedzano yemaitiro akakomberedza zita. Tinogona kutaura izvozvo Coca-Cola ndeimwe yemhando dzakashanda zvakanyanya pane ruzivo rwevashandisi kuyedza kugadzira iko kubatana pakati peiyo mhando nevashandisi. Ita kuti mushandisi anzwe kuti ndizvo chikamu chechiratidzo Icho chinhu chakakosha paCoca-Cola, muenzaniso wakanaka kuva kesi yemumwe wayo mushandirapamwe apo magaba ezvinwiwa zvawo zvakanyorwa mazita evanhu kunze vaine pfungwa yekuti mushandisi aizotenga chaiyo inogona nekuti yaive nezita ravo. .
Imwe kambani inomiririra kushandiswa kwe ruzivo rwevashandisi ndiyo nyaya yacho Starbucks, iyi kambani yakabata iyo user experience sepfungwa yakakosha mune yayo yese Marketing. Muhurukuro ne Mutungamiriri we Marketing de Starbucks Beatriz Navarro anotaura nezvekuti chiitiko ichi chakanangana nemushandisi yave iri yakakosha poindi yekubudirira kwayo. Hwavo ruzivo rwevashandisi rwakatarisana ita kuti vashandisi vatende kuti ivo chikamu chavo, gadzira mhando yemhuri huru uko mushandisi anokosheswa uye kuteerera. Imwe yemaitiro avanayo nechinangwa ichi yaive yekunyora mazita evashandisi pamagirazi ekofi kuitira kuti vagowana yavo girazi pavanotora kofi yavo. Kune rimwe divi ivo vakagadzira hunhu hwavo pachawo mushandisi, zvisinei nechitoro chavanoenda, chaachave nacho nharaunda ine imwecheteyo mhepo chero kupi pasi.
Tora kukwezva vashandisi Haisi basa rakareruka, ndosaka nhasi mabhii mahombe achidzidza chaizvo kuti ungawedzera sei chikamu chavo chezvemagariro nemushandisi kuti ubatane zvirinani navo uye uwane gadzira mhuri. Mushandisi anova akakosha, ane izwi uye vhoti mumawebhusaiti echikwata, kwavanopinda mumakwikwi, vanogovana ruzivo rwavo uye vanofambidzana zvakananga neiyo mhando. Ivo havasisiri vashandisi, ivo mhuri.