kushambadza stereotypes

Isu senzanga takagara tichirarama kuburikidza nenhevedzano yezvimiro zvakaticherekedza kusvika nhasi. Vamwe vacho vakatorwa sevari kuita zvepabonde, vamwe vanovenga ngochani, vane rusaruraganda kana chimwe chinhu chisina kunaka. Ndosaka stereotypes aya agara akabatanidzwa kune advertising media zvakare.

Ndosaka mune ino post, Tauya kuzotaura newe nezve stereotypes idzi uye kuti dzakapesvedzera sei neimwe nzira kana imwe mumunda wekushambadzira. Pamusoro pezvo, tichakutsanangurira kuti ndedzipi stereotypes dzakanyanya kukanganiswa mukushambadzira midhiya uye kuti kushambadzira kwakaunza sei fungidziro zhinji uye mibvunzo muvaoni.

Mafungidziro

Tisati tapinda munyika yekushambadzira, tinoda kusimbisa izwi stereotype.

Maererano neduramazwi, izwi iri rinoreva kumufananidzo kana pfungwa inofanana uye inowanzogamuchirwa nerimwe boka revanhu. Iyi mifananidzo inomisikidzwa nezvimwe zvinhu zvemagariro, sezera, bonde, chitarisiko chemunhu, chitendero chavari, nezvimwe.

Muchidimbu, Kazhinji zvinhu zvinokanganisa nzanga yatinogara. Kutaura idi, anorangarirwa seakaipa nemhaka yokuti akaremerwa nokufungira mano akaipa pamusoro pavamwe vanhu.

Muenzaniso wekukurumidza wekushambadza stereotype kungava kushandiswa kwechimiro chechikadzi muchipfeko chemukati umo chinotarisirwa kukwezva kutarisa kwemuoni uye meseji inoenda isingaonekwe. Inzira yokuita nayo vakadzi pabonde uye yokumiririra chifananidzo chisina kufanira zvikuru kune shoko rinonyatsorongedzerwa kutaurwa.

Hunhu hwese

Zvinofadza

Stereotypes haingobatsire chigadzirwa kuti chitengeswe nenzira yakajeka uye yakananga, asi vanokuswededza pedyo neruzhinji rwauchataura nguva dzese. 

mabasa engano

Dambudziko nerusaruro urwu nderekuti vanowanzogadzira mabasa muvanhu vasipo. Uye iri handiro chete dambudziko, sezvo vanhu vazhinji vangasazvigamuchira. Dambudziko nderekuti ivo vakamira, izvi zvinoitika kana iwowo maitiro ekuziva anodzokororwa kakawanda uye nekudaro, meseji yakasarudzika inogadzirwa iyo inoonekwa sechinhu chine musoro uye chakajairika.

Semuenzaniso, ruvara rwebhuruu rwakagara rwakabatana nevakomana uye ruvara rwepinki nevasikana.Kutaura zvazviri, kana tikatsvaga paInternet kune zvatinobatanidza ruvara rwepingi kana rwepepuru, izwi rinobva rabuda. hukadzi. 

Kusawirirana kwevanhu

Mafungidziro vanogadzira kukakavara kwevanhu nekuda kwekusanzwisisa kweshoko rave richida kutaurirana kubva panguva yekutanga. Kushambadza kwakawanda kwaifanira kurambwa nekuda kweruzha rwepamusoro rwavakagadzira munhau dzakawanda dzepamhepo.

Muchidimbu, stereotypes yakagara ichionekwa seyakaipa iyo, kunze kwekunge ichirova uye inokwezva, yakakwanisa kumisikidza maitiro asina kururama munharaunda yedu.

Tevere, isu tichatsanangura zvakawanda nezve stereotypes idzi uye isu tichakuratidza mimwe mienzaniso inomiririra munyika yese yeterevhizheni uye yekushambadzira.

Mhando dzekushambadza stereotypes

Kududzirwa kwechirume chechimiro sechakasimba uye chine simba

Muzviziviso zvakawanda, chimiro chechirume chakagara chichishandiswa kududzira uye kumupfekedza segamba repamusoro, akazadzwa nemhasuru nesimba. Mukuwedzera, zvipfeko zvebhuruu hazvina kumboshayikwa, ruvara rwemavara, sezvakatsanangurwa pamusoro apa, ragara richibatanidzwa nevarume. 

Mukuwedzera, hazvidikanwi kupinda munyika yemasimba makuru kuratidza mumwe muenzaniso, mumafirimu akawanda chimiro chemunhu ndiye oga anogona kuita mabhizimisi uye kuzadzisa zvinangwa zvavo. Chimwe chikamu chakaunza mhedzisiro yakakura.

Basa remunhu nemichina

Kana tikaramba tichitaura pamusoro pechimiro chechirume, tinosvika pakugumisa kuti murume, sechiziviso chekushambadzira, agara achiziviswa semutambo Mario Bros, hunhu hunonunura muchindakadzi mukutambudzika.

Pamusoro pezvo, muhuwandu hwakawanda hwekushambadzira hunotaura nezve tekinoroji kana maturusi ekuvaka, mutambi mukuru kana munhu mukuru wechishambadzo ndiye murume. Kashoma tinoona munhu wechikadzi akabata sando, Kana zvisina kudaro, mukushambadzira uye munharaunda, chifananidzo ichi chakagara chichionekwa sechisina kufanira maererano nepabonde.

Vakadzi, kushambadzira uye mota

Ichokwadi kuti pari zvino, makambani mazhinji emotokari akadai seAudi kana Cupra akashandisa nhamba dzechikadzi kune kushambadzira kwavo kana mavara. Asi kana tikatarisa kumashure, "zvakajairika" kumakambani mazhinji kwaive kushandisa chimiro chemurume anotyaira mota yepamusoro pamusoro penzvimbo ine makomo nekumhanya kwakazara.

Nhasi basa iri harisati razivikanwa kupfuura rakapfuura. Semuenzaniso, Cupra akashandisa mufananidzo weAlexia, mutambi weFC Barcelona, ​​semufananidzo mukuru wenzvimbo.

"Bhora remukomana uye kicheni yemusikana"

Fungidzira mamiriro akaita seaya: Nguva yeKisimusi uye kudya kwemanheru kwemhuri, yave nguva yekugovera zvipo uye... shamisa! ndinoremerwa pakugadzirira kudya kwemangwanani.

Uye iwe unogona kushamisika kuti ichi chakasarudzika mamiriro akakonzerwa nei, nekuti mhinduro iri mukushambadzira, kushambadzira kwave nebasa rekubatanidza kuti mukomana anofanira kunge ari mutambi wenhabvu uye kuti musikana anofanira kunge ari mukadzi wemba akanaka. Zvakare, chokwadi kicheni ndeyepingi uye bhutsu yenhabvu yemwana ndeyebhuruu. Ese aya mabasa asina kururama uye emanyepo ayo akagadzirwa nekushambadzira akaita kuti vave chikamu chenzanga yedu nhasi. 

Saka, kazhinji, kungave kusabatanidza chero ruvara kune imwe murume kana mukadzi, pamwe nechero mutambo uye chero chiitiko chine chekuita neimba.

Kune akawanda stereotypes ayo kushambadza kwakagadzira mumakore apfuura. Asi izvi zvagara zviri izvo zvakajairika.

Mabasa akasiyana

Mukadzi

Mudzimai mukushambadzira agara achitsanangurwa semunhu asina simba uye anozviisa pasi aifanira kugara nevatambi vakaita se: amai vemba, mudzimai kana amai, kana anoshanda kunze kwenyika ari mabharani, mukoti kana gweta.  Mukushambadzira kwakawanda, inoratidzwa kutengesa zvigadzirwa zvekunaka senge lipstick kana eye shadow, kana zvigadzirwa zvemumba: mahwindo ekuchenesa, nezvimwe.

Dzimwe nguva, chave chiri chigadzirwa cherunako kana chido chekukwezva kutarisa kwemuoni. Izvi zvinoitika mukushambadza kwezvipfeko zvemukati zvevakadzi, uko chinangwa chikuru chisiri chemukati, asi muviri wemuenzaniso. Asi kana tikatarisa kunhau dzanhasi, kushambadza kwakachengeta mabasa mamwe chete asi pfungwa yemukadzi mukuru yakashandiswa pazviri. Mukadzi akasimba akagadzirira kubata nemabasa epamba nekuchengeta vana.

Sezvineiwo, rusaruro mundima yekushambadzira runoenderera mberi. Mutsara uri kuita kunge wakanyanya kunaka uye unoyambuka mamwe masikirini uye nekudaro, kwakawanda kukakavara kwehunhu hwemagariro kunogadzirwa.

Iye murume

Murumewo akaremerwa nemabasa asiripo. Mukushambadzira kana kunyange mumunda wecinematographic, chimiro chechirume chakagara chichiratidzira humwe hukasha, hunhu hunotonga, kugadzikana, simba uye simba. 

Parizvino, chimiro chemurume chinoonekwawo sechinhu mune zvakawanda kushambadzira. Uko kunenge kuri kukwidziridza uye kupa ukoshi hukuru kuchitarisiko chomuviri kupfuura kuchiri chaizvoizvo seri kweshoko. Pasina panikiro, marudzi ose ari maviri aifanira kubata nokufungira mano akaipa kwakawanda kusiri kwakarurama uye kuti zvinosuruvarisa kuti iye zvino ari kupiwa utanhamari hwakanyanyisa. 

Vechiduku

Pose patinopihwa izwi rekuti kuyaruka, pfungwa dzedu dzinofunga nezve vanhu vanozivikanwa neuduku hwavo, vasina kuchengeteka uye avo, naizvozvo, vanoonekwa sevasina kugadzikana.. Asi hazvisi zvinhu zvese zvakaipa, kushambadza kwave kutungamirirawo kuvapundutsa nekuisa pachena kuti vanhu vakazvimirira.

Mundima yekushambadzira, vechidiki vagara vachishandiswa seboka revanhu vane udyire, vanokwanisa kuzvifunga ivo chete uye. kutenderedzwa nepfungwa dzakapindwa nekutamba, kushandisa zvinodhaka kana kushandisa tekinoroji. 

Pasina kupokana rimwe basa rakasiya kunetsana kwakawanda.

Mhedziso

Sezvatakaongorora, kushambadza kwakagadzira basa rimwe chete, kubatanidza zvinhu zvemagariro evanhu zvakadai sehutano, makore kana chitendero uye zvakaunza pamwe chete kuti zvigadzire maitiro asina kururama zvachose. Sezvineiwo, kushambadza kwakawanda kwatinoona nhasi kwasuduruka kubva pane izvi zvakanyanya zvebonde. Saka hazvina kunyanya kugadzikana kuti ugone kuona ads pasina chikonzero chekugadzira kupokana.

Tinovimba wadzidza zvimwe zvishoma nezve "rima divi" rekushambadza uye ramba uchitsvaga mamwe akawanda anonakidza stereotypes.