Nzanga yemazuva ano, takanyura munguva yedhijitari mukushanduka-shanduka kwakazara uye kambani MediaMarkt, ndiyo imwe yemaketani makuru maererano nekushambadzira munyika yedu, kuisa mari yakawanda pagore mukudhinda nekuparadzira mabhurocha avo, pamwe nekumwe. zvemashambadziro avo. Nhasi, isu tichatarisa pakuongorora kuti kushambadzira kweMediaMarkt kwakadii, isu tichaedza kuona kuti mapoinzi ayo akakosha ndeapi.
Cheni yeGerman yakave yakakurumbira munyika yedu nekuda kwechinyorwa chayo "Ini handisi benzi" icho ichiri kuchengetedza mune dzakawanda dzemishandirapamwe yayo.. Kambani ine chokwadi chekuti imwe yeace huru muchikamu ichi yakavanzwa mukudhinda kushambadzira. Mashoko aya ndeechokwadi here? Gara uzvizive nesu.
Nderipi zano rinoteverwa neMediaMarkt?
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Tiri kutaura nezveimwe yemakambani anotungamira munyika yedu uye muEuropean continent. Inomira pachena muchikamu chekugoverwa kwemidziyo yemagetsi, zvese zvekushandisa uye masevhisi ane chekuita nazvo. Iyo ine zvinopfuura chiuru mapoinzi ekutengesa ayo ari munyika gumi nenhatu dzakasiyana, ine huwandu hwevashandi ve1000 uye mutengo unotyisa kutaura, 52 bhiriyoni euros mugore rapfuura. Kuti uwane chinzvimbo ichi, MediaMarkt yakatevera akatevedzana ekutengesa marongero akavakirwa pa4 mapoinzi kuti aite zvayakawana.
Mishandirapamwe yepamhepo uye isina Indaneti
Tinogona kutaura kuti tiri muzana remakore umo teknolojia igoridhe rakachena. Wepakati mushandisi anoshandisa tekinoroji zuva nezuva uye vanhu vakazvarwa mukati mezana rino remakore havachafungi nezvehupenyu hwavo huri kure nemidziyo yemagetsi. Kune kambani yakaita seMediaMarkt, zvese izvi zvakanakira kusimudzira zvigadzirwa nemasevhisi avo. Iyo kambani inotenda kuti kushambadza kwekunze kune mhedzisiro yakanaka pane akasiyana ekushambadzira uye ekushambadzira mishandirapamwe inogona kugadzirwa.
Nzanga yanhasi, tinopesvedzerwa zvikuru nezvatinoona nguva dzose, mashoko aya, kana achidzokororwa, anonyorwa mundangariro dzedu. Saka mushandirapamwe wehasha unoramba uchitora pfungwa dzeruzhinji kuburikidza nemabhurocha akadhindwa wakaenzana nekutengesa kwakavimbiswa.
ruzivo rwekushambadzira
MediaMarkt yakaziva maitiro ekuenderana nemusika kana yaida. Nguva dzachinja, vashandisi vasati vakoshesa kuti chinyorwa chakapihwa kwavari chaive chemhando, pamwe nemutengo. Pfungwa iyi yanga ichichinja uye parizvino, aya maficha haana kuregeredzwa, asi zvimwe zvinhu zvinokosheswa, senge izvo X chigadzirwa chinogona kutiita kuti tinzwe. Zvatiri kutaura nezvazvo zvinonzi experiential marketing. Sechikamu chezano rinoteverwa nemhando, mazhinji ekushambadzira kwayo akasiyana-siyana mumakore uye akatarisisa manzwiro ayo anomutsa vashandisi vakasiyana.
A personalized approach
Sezvatakatoratidza kakawanda, isu tiri nzanga yenyika yedhijitari. Nokuda kweizvi, MediaMarkt yakatsvaga kuchengetedza yakasarudzika nzira kune vatengi vayo mumishandirapamwe yayo. Izvi zvakawanikwa nekuita zviito zvakasiyana senge kurudziro yemunhu zvichienderana nezvido zvevatengi, neizvi izvo zvinovandudzwa ndezvekutengesa uye kugutsikana kwemutengi zvese zvekurapa uye zvekutenga maitiro.
MediaMarkt advertising campaigns
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Chokwadi vanopfuura mumwe wedu vakaverenga chinyorwa ichi vakabayiwa mwoyo nekushambadzira kwekambani ino., kwete bedzi nemhaka yezviziviso zvadzo asiwo apo taona bhurocha radzo mubhokisi redu retsamba. Kushambadzira kunoratidzwa nekusika kwayo kwehasha, iyo sezvatinogona kutaura, inoenda zvakanyanya.
Hukasha uhwu hwavanotipa kabhuku kavo, vachitiudza kuti ndivo vane mitengo yakachipa hunoshanda chaizvo. Chokwadi usati waita chero kutenga kwemidziyo yemagetsi, chekutanga iwe unoenda kuburikidza newebhusaiti yavo.
Iyo hunhu sirogani yekambani iyi ndeimwe yeakareruka kurangarira muchikamu chekushambadzira. Vashoma, ndeavo vasingaenderane ne "Ini handisi benzi" neMediaMarkt. Sirogani ine mhepo isinganyare, ine ushingi yakakwanisa kutsungirira mumakore apfuura.
Kushambadzirwa kwekambani iyi kunogona kufarirwa zvakanyanya kana zvishoma, asi chatinofanira kutaura ndechekuti haigone kusiya chero munhu asina hanya. Mumashambadziro ako ese, inotangisa meseji yakajeka uye yakananga kune veruzhinji, inogara ichiperekedzwa neasingarambike ekushambadzira ekugadzira.
Kuongorora makore ekupedzisira ekambani maererano nekushambadzira, tinosimbisa izvozvo Vakaita mishandirapamwe yakasiyana-siyana, umo ma protagonists aive akasiyana uye akapa hunhu hukuru kune iwo mavara. Hunhu hwakadai saStalllone's mbiri nyeredzi mune mamwe emakambani ane mukurumbira kushambadzira.
Zvinofanira kucherechedzwa, kuti Iyi mhando yekushambadzira uye yehasha yekushambadzira yatiri kutaura nezvayo haisi kure nekukakavadzana, sezvakamboitika kakawanda. Kana iwe wasvika pedyo nemuganhu, zvinokwanisika kuti iwe unopfuura pamusoro pemutsara uye zvinogona kukuunza iwe matambudziko. Izvi zvakaitika apo mamwe emabhurocha avo ekushambadza airatidza mifananidzo yevakadzi vane hunhubu uye vakatambira zvichemo zvakati wandei kubva kumasangano evakadzi, zviziviso nemabhurocha zvakabviswa mune dzimwe nharaunda.
MediaMarkt yave imwe yemakambani anotungamira maererano nekushambadza kwekugadzira, ichiziva kuti rudzi urwu rwekushambadzira runogona kugashira kushoropodzwa, asi kunyangwe zvakadaro, yakaziva nzira yekuzvivandudza nayo mumakore apfuura. Mamiriro enhau evazhinji ekushambadzira kwavo haarambike.
MediaMarkt Ads
Zviri kwauri kana iwe uchifunga kushambadzira kweMediaMarkt kwakanaka kana kwakashata, isu hatisi kuzopinda mune izvo. Chinhu chimwe chete chatichaita iko zvino kukuratidza kuunganidzwa kudiki kwezvimwe zvezviziviso zvekambani zvine mukurumbira.
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Kufara kunodhura zvishoma
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tese tinoda zvese
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handisi benzi
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Zvimwe zvese hazvina maturo
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Muchidimbu, kambani yakaziva nzira yekumisikidza ese ekushambadzira uye nzira dzekutengesa kuziva kutamba neinternet uye kushambadzira kushambadzira. Pamusoro pezvo, yakaziva nzira yekudzidza vatengi vayo uye kuvapa izvo zvavaida panguva chaiyo, ichishandisa ruzivo rwekushambadzira iyo inokwanisa kubatana neveruzhinji uye kuvatengesera manzwiro.
Kushambadza kwaro kwave kuri kugadzira uye hutsinye mumashoko akaenzana, kugona kusiya pasina munhu asina hanya, kunyange kubata miganhu yekunzwisisa. Iwe unofunga kuti kushambadza kwekambani iyi kunoshanda nemazvo?