Star Wars ndeimwe yeanonyanya kuzivikanwa franchise mumabhaisikopo pasi rese. Kubva pakusikwa kwayo muna 1977, yanga iine vateveri nevateveri kubva kuzvizvarwa zvakasiyana vakapfuudza baton kune mumwe nemumwe. Ndokusaka, munzira refu kudaro, paine shanduko yeiyo Star Wars logo seyatakaona. Kufanirwa kuchinjika nekukurumidza uye nekukurumidza kumatekinoroji matsva uye nzira nyowani dzekuburitsa mufananidzo wako. Iwo mafomati, senge mune chero franchise, akarerutswa, kupukuta mitsara uye kubvisa zvinhu kuti zviverengeke zvakanyanya..
Sezvinonzwisisika, zvakafanirawo kukanganiswa nechiratidzo chitsva cheruzhinji rwevechidiki kuti vadyidzane nacho, kwezvizvarwa. Nenzira iyi, uye zvinonyatsobudirira, yakakwanisa kugara nekufamba kwenguva.. Nhasi inoramba iine mukana unoshamisa uye ndezvekuti mukuburitswa kwayo 'Bhuku reBoba Fett' yakapfuura iyo Marvel franchise. Vaoni vane miriyoni 1.7 mukupera kwevhiki kwekutanga muUnited States chete vanosimbisa izvi. Ivo havaregi kukura uye shanduko yeiyo Star Wars logo inoenderera pasina kumira angangoita makore makumi mana mushure mekutanga kwayo.
Iyo yekutanga Star Wars logo
Sezvatakataura, Star Wars yakazvarwa muna 1977, asi usati waiendesa kuchiratidziro chikuru, mhando yaifanira kugadzirwa. Ralph McQuarrie ndiye aitungamira izvi mukutanga kuburitswa kwefirimu rekutanga. Iyo logo kumashure panguva iyoyo yaitoratidza gamba rechirongwa uye zita reiyo franchise: 'THE' Star Wars, yaaizopedzisira abvisa kuti angosiya Star Wars chete. Chiratidzo chekutanga chakaitirwa kudhindwa chete patepi yefirimu, iyo yakazove isina kugadziridzwa kwakanaka kwemasaini emakambani uye zvekunyora.
Nekuda kwekuda uku kwekudhinda logo, Joe Johntson akazopihwa basa, mugadziri uye mugadziri weakakosha magadzirirwo emafirimu akaita se'Raiders of the lost Areka' semutungamiriri we art. Ichi chinyorwa chaive nemareferensi akajeka kune yakapfuura, pasina kubvisa Han Solo, kunyange zvazvo zvichipa mukurumbira mukuru kuzita racho. Kubvisa iyo 'THE' pakutanga uye kumisikidza logo mumitsara miviri. Iyo typeface mune iyi kesi ndeye Precis URW Slim, kunyangwe yakagadziridzwa. Zvese izvi isu tinofanira kutaura kuti kunyangwe isati yatanga firimu repamutemo. Sezvatakambotaura, yakatanga muna 1977. Yakanga isiri kusvika Zvita 1976, isati yaburitswa, iyo logo yepamutemo yakaunzwa kune inofananidzira chiitiko mufirimu.
The official logo mukusimudzira
Pakuratidzwa kwechinyorwa chitsva naGeorge Lucas "Star Wars kubva kuAdventures yaLuke Skywalker" tinoona musoro wacho semuenzaniso wezvaizoitika mberi. Star Wars inoratidzwa yero uye nefonti yaizove iyo yepamutemo 'Helvetica Nhema'. Panguva ino pasina kana shanduko. Asi izvi hazvina kunyatsogutsa Lucas uye akahaya Dan Perri kuti agadzire iyo logo yaizozoonekwa pane zvese zvekusimudzira zvemukati uye mapepa emafirimu. Muchiratidzo ichi chimiro chikuru hachisi chekungo "rovera pasi" mavara chete, asi mubatanidzwa wekutanga wemabhii pakati pe'S' ne'T' we STAR watooneka. Chii chaizodzokorora izvi zvakare muWARS.
Uye, kunyangwe kukwidziridzwa kwese uku kwakafumurwa nelogo yaDan, haina kumbobvira yasvika kufirimu.. Kuve chiratidzo, kuna George Lucas chimwe chinhu chakanga chisipo. Uye ndezvekuti maererano naye, kudyidzana pakati peS neT hakuna mutsauko uye kunoratidzika kunge kunoti TAR WARS. Ndosaka kurongeka kutsva kwakaitwa kuna Suzy Race, akabva apinzwa basa semutungamiriri wemifananidzo yemufirimu.
Chikumbiro chekuda kuziva chaGeorge Lucas
Kuti abvise zvikanganiso izvo Lucas akatenda kuti logo yaive nayo, akaita chikumbiro kuna Suzy Race (Elizabeth Race) kuti logo iite se "fascist kwazvo.". Sezvawakaverenga zvakanaka, chikumbiro ichi chinokonzerwa nekuti George Lucas, kugadzira 'Evil Empire', aishandisa ruzivo kubva kuNazi Germany, achishandisa mazita uye yunifomu yevarwi mufirimu. Race akafunga kuti Helvetica Mutema airatidza zvakanaka zvaaida kumutsa., asi kugadzirisa zvikanganiso zvakashandisa kuwedzera kune iyo ligature. Uyezve kuwedzera kumagumo kune 'R' yeWARS. Akagadzirisawo 'W' nemamwe makona ekurudyi, nokudaro zvichiita kuti ave nehasha sezvakakumbirwa nechikumbiro chaLucas, achida kuonekwa zvakanyanya 'Nazi'.
kudzokera kumabviro
Zvinoenderana nevagadziri uye vanhu vane hukama nechikwata cheGeorge Lucas, vakafunga kuti zvimwe zvikamu zvechiratidzo hazvigoneke. Ndosaka Lucas akatumira mugadziri wechiratidzo chebhodhi rekutanga, Joe Johntson, kuti agadzirise zvimwe zvinhu zvakaita seKerning (nzvimbo iri pakati petsamba imwe neimwe) uye batanidza vara 'W' ravaifunga kuti harina kugadziridzwa kune imwe logo.
Pane musiyano mukuru pakati peiyo logo yakagadzirwa naSuzy uye yakazogadziridzwa naJoe. Sezvatinoona mumufananidzo, mabhii ari kure zvakanyanya muchiratidzo chekupedzisira kupfuura mune yaSuzy yapfuura. Zvingave mushoko rekuti 'Nyeredzi' kana 'Hondo', 'A' uye 'R' zvakanamatirana, chimwe chinhu chinoshanduka zvakanyanya nekuwedzera mweya kune mavara ese zvakaenzana.. Iyo 'W' yakagadziridzwa nekuti mitsetse pamberi pechiratidzo yakarongedzerwa kurudyi uku iyo 'W' yakanangana nepakati. Ko iyo W yakakosha kupfuura iyo yakatarwa?
Kutevera izvi uye nekuburitswa kweChikamu V, zvinhu zveStar Wars zvechiratidzo zvakaiswa pamusoro uye pazasi pezita remufirimu mukuru, noungwaru kushandisa mutsara unokosha kuronga musoro wacho, uchibatanidza mashoko acho nokutaura kwawo. Kushandiswa kweiyo Star Wars logo, kuisanganisa muzita remufirimu, yave nzira yakajairika yemafirimu anotevera, kunyange zvazvo vachitora zvakasiyana-siyana
iyo inoshamisa logo
Sekuda kuziva, iyo logo haina kushandurwa chete nezvikumbiro zvaGeorge Lucas kana nemhoteredzo yemabhaisikopo. Iko kushanduka kweiyo Star Wars logo kwakapfuura Marvel uye panguva iyoyo muparidzi wayo, Stan Lee, uyo akagamuchira iyo Suzy Race logo kuti agadzirise kumakomiki.. Kare ikako Stan Lee anga asiri muteveri kana fan wesangano reStar Wars. Uye paakaona chiratidzo, akanzwa kuti 'W' yaisazopindirana nechadenga chinoshamisa, saka akakumbira kuchichinjisa kuti ape mufananidzo wakada kufanana nemakomiki ake. Jim Novack, akashanda pa 'The Avengers', 'Daredevil', 'The Fantastic Four', pakati pevamwe, ndiye aitungamirira izvi.