Kana tichitaura nezve brand ine ruzivo rwakawanda, tinokanganwa kuti zvese zvinobva kupi uye kuti zvakatanga sei.. Dzimwe nguva tinozvitora sezviripo uye hatizivi kwakabva mavakirwo acho. Isu tinogona kunyange kufungidzira kuti mhando yakagadzirwa sezvatiri kuiona nhasi uye haina kupfuura nenzira yakaoma yekuvandudza kuti izvimise pairi ikozvino. Izvo zvinoitikawo neIKEA. Kwakabva typography, kushanduka kwayo uye kuti yakatungamirira sei mukuzivikanwa kwairi.
Iyo yakakura pane inonyanya kuzivikanwa cheni yefenicha pasi rose yakaberekerwa kumaodzanyemba kweSweden uye dhizaini yake muzinda inoenderera ipapo.. Iyo seti yemavara ayo ane chimiro chakatenderedzwa mukati merectangle haidi imwe sumo, sezvo isu tese taigona kufungidzira kuti rudzii, asi zvese zvakatanga sei?
IKEA Mavambo
Chitoro ichi chakatanga sebhizinesi diki kune muvambi waro Ingvar Kamprad pazera re17. Aitengesa tunhu tudiki, sezvinyoreso, mafuremu emifananidzo, nezvikwama. Akazviita munharaunda yepurazi raakanga akurira, rinonzi Elmtaryd, pedyo nemusha weAgunnaryd. Kubva ipapo nhoroondo yekambani yakatanga. Sezvo, kana tikanyatsotarisisa, mavambo ezita rake, epurazi netaundi riri pedyo anoumba zita reIKEA. Saka aive asina chaakawedzera kuti atange kutengesa pasi pemhando iyi.
Chiratidzo chekutanga chine ikea typography chakaitwa muna 1951. Chaive chisimbiso chainzi 'Quality Assurance' pazita rekambani yeSweden. Zvakare iyo IKEA typography yaisanganisira tilde pamusoro petsamba 'E'. Iyi yekutanga typography ye logo inogadzirwa mune yakaderera uye haina chekuita neinotevera.
Makore matatu chete gare gare uye nekubatanidza yavo brand, iyo logo yakagadziridzwa, kusanganisira iyo font mune mavara makuru uye kubvisa 'Quality garandi' sezvo yaitove chimwe chinhu chino zivikanwa.. Pakutanga, vatengi vaigona kuhodha kubva kukhathalogi havana kuziva kunaka kwezvigadzirwa zvavo, ndokusaka zvaive zvakanaka kuzvisimbisa.Mushure mekuchinja uku, Ingvar akaita shoo kuitira kuti vatengi vabate chigadzirwa nemaoko avo uye vaedze. kuzvitenga kare.
Kuchinja kwe logo uye kugadzirisa
Mushure mekuchinja uku kwakauya logo yepamutemo muna 1967.. Izvi zvakange zvisati zvave nemavara ezvino emhando, asi zvaive zvatova nechimiro uye typography yaizotiperekedza kusvika makore mashoma apfuura. Akapinza, makona akashinga mune 'bold' font inofanana neiyo 'Futura' font, mukati me ellipse uye rectangle yairatidza kubva ipapo. Iyi yekutanga yakatora makore gumi nemana mutema nemuchena. To later change to red pane white background.
Shanduko idzi dzanga dzatonyanya kushamisa, kuwedzera ruvara kumufananidzo kwakabatana nekubatanidzwa kwemavara terevhizheni uye mufananidzo wedhijitari.. Iwo mavara akatsiviwa neazvino anomiririra mureza weSweden makore maviri gare gare.
IKEA typography yezvinyorwa zvako
Asi iyi typeface haina kungogumira kune iyo logo. Imwe neimwe mhando inofanirwa kunge iine mafonti ayo avanoshandisa kune zvakasiyana zvinangwa. Semuenzaniso, typography iyo inoshandiswa kutumidza imwe neimwe yefenicha yainotengesa. Rimwe rakasiyana rinogona kushandiswawo pakutsanangura magwaro aya kana masirogani.
Nyaya yekuda kuziva yeIKEA ndeyekuti havasati vambobhadhara imwe typeface, sezvo vakashandisa mafonti emahara. Chinhu chakajairika chemhando huru ndechekuti vanoshanda nekambani yekumaka kugadzira yakasarudzika typeface inovatsanangura, asi izvi handizvo zveSwede huru. Kubva zvakatanga uye sezvatakambotaura, IKEA yakashandisa font inonzi Futura. Mushure memakore anopfuura makumi mashanu vachinyora mabhuku naye, vakachinjira kuVerdana typeface. Iyi typeface yakasarudzwa nekuda kwekusiyana kwayo, sezvo ichigona kuchinjirwa kunyika dzakasiyana, dzakadai seAsia, iyo ine mitauro yakasiyana seChina neIndia.
Asi nguva pfupi yadarika, muna 2019, vakaita imwe shanduko, yakawanikwa nevamwe vashandisi veTwitter. UYEShanduko iyi inoramba iine hurukuro yakafanana neyaVerdana uye ndezvekuti vanoipembedza nekuve yakasarudzika. Iyo itsva typeface yeiyi Noto Sans.
Google uye Monotype
Iyo inonakidza font yakagadzirwa neGoogle iyo yakasarudzwa neIKEA ine chikonzero. Chirongwa chekugadzira yepasirese uye yakavhurika sosi font kuti ishandiswe mune chero mutauro. Iyi font haizove nemusiyano uye zita rayo rinonyanya kuda kuziva. Google Noto inomirira 'No more tofu'. Kutaura zvazviri, zita iri harina kubva mungozi, zita rayo rinokonzerwa nekuti iyo typography inogadzirwa mu cubes, senge tofu inosara mushure mekucheka mumativi.
Iyi purojekiti yakagadzirwa nezvinodiwa neGoogle kugadziridza yayo Chrome uye Android masisitimu anoshanda kune vese vashandisi pasirese. Sezvo Android ichiitwa mumakambani akasiyana tekinoroji akadai seSamsung. Nenzira iyi, IKEA yakatora mukana weiyo yakavhurika sosi kwayakatangira kuti iite zvakare pasi rese mune yayo fenicha cheni.
Ikozvino logo uye typography
Uye neshanduko idzi dzese dzanga dzichiita, dzimwe dzakakura kupfuura dzimwe, tinogona kutaura nezve IKEA logo uye typography nhasi.. Muna 2021, IKEA yakachinja logo yayo zvakare. Shanduko iyi yanga iri diki kusvika parizvino, nekuti isu tinofanirwa kunyatso kutarisisa kuti tione chero chinhu.
Neruremekedzo kune yakapfuura, isu tinogona kuonga shanduko yetypography, muvara uye kunyangwe muchiratidzo chechiratidzo., asi nei isingaoneki? Zvakanaka, izvi zvinodaro nekuti shanduko dzave diki uye kazhinji dzekuvandudza kwekuona. Chinhu chimwe chete chinoshanduka muvara ndiyo hue. Kare, akanga ari mavara akajeka zvikuru, izvo zvaiita kuti kudhinda nezviratidzo zvisanyanyoshanda.
Nzvimbo yacho yakagadziridzwa, kushandura ovha uye rectangle inotenderedza mavara eIKEA. Kugovera nzvimbo imwechete kune imwe neimwe yemativi ayo. Nzvimbo dzenyanga dzemabhii ega ega dzakakura, zvekuti kana logo yakadzikiswa inogona kuoneka zvakajeka, sezvakaita vara 'E'. Uye chiratidzo chechiratidzo hachichasiyirwe kunze, sechinhu chekunze, asi chakabatanidzwa nemhando. Izvo zvinoita kuti iwedzere yunifomu logo.
Idzi shanduko diki dzakaitwa ne Makumi manomwe Agency, inova yekumaka uye yekugadzira agency yemakambani eSweden mabviro zvakare.