Nhoroondo yeLacoste logo

Mhando uye chigadzirwa chinhu chakagara chichiperekedzwa munyika yefashoni indasitiri. Zvakanyanya, zvekuti kune mhando dzatinogona kutsanangura chete nezviratidzo zvadzo. Mafashoni anga achitungamira kuendesa kunharaunda kana veruzhinji, hunhu hunoita kuti ive yakafanana nechigadzirwa chayo uye nzira yayo yekuchitengesa.

Mune ino positi isu hatina kuuya kuzotaura newe nezve kushambadzira uye chimiro chemhando pamusika, asi panzvimbo pezvo, tauya kuzokuudzai nyaya yemhando ine mukurumbira yengwena yegirinhi, kubva kuLacoste. Chiratidzo icho, kwemakore, chakapihwa seimwe yemhando dzakanakisa pamusika.

Ipapo Isu tinotsanangura kuti rudzi urwu rwekuda kuziva chii uye chii chave chiri nhoroondo yayo uye matangiro ayo, zvese sekambani uye sechiratidzo chekambani.

Lacoste: chii ichocho

Lacoste inotsanangurwa se imwe yemhando dzakakosha dzeFrench zvipfeko pamusika. Yakagadzirwa neFrench René Lacoste, yanga iri inomiririra mhando yezvigadzirwa zvakasiyana sewachi, t-shirts, polo shirts, pefiyumu, shangu, mabhandi uye kunyange mabhegi ekufambisa.

Iyo kambani yakavambwa muna 1923 uye hazvitarisirwe kuti muvambi wayo aive mutambi wetenisi ane mukurumbira akahwina Davis Cup nechikwata chake cheFrance. Lacoste, nekufamba kwemakore, yakashanduka semhando uye yakazvimisa ichiwedzera pamusoro pemusika. Isu tinokusiya uine humwe hunhu hweLacoste brand izvo zvinozokushamisa iwe.

Hunhu hwese

1. Lacoste ndeimwe yemhando iyo inoshandisa machira zviwanikwa zvakaita se polyurethane, chinhu chakajairika machira mune zvigadzirwa zvemafashoni. Nekushanda nemhando iyi yezvinhu, kambani inoisa mari yakawanda muhomwe. Pamusoro pezvo, zvigadzirwa zvayo uye chinangwa chayo chakabatana nedanho repamusoro resocioeconomic, izvo zvinoita kuti ive yemhando yepamusoro.
2. The brand akaenderera mberi achibatanidza ngwena sechiratidzo chikuru, nekuti muvambi wayo aizivikanwa pasi rose seGarwe uye nekuti aiwana zvakasiyana siyana zvakagadzirwa neganda rengwena.
3. Chigadzirwa chakakurumbira chechiratidzo ichi Ipolo shirt ine garwe rakamendwa kune rimwe divi. Ichi chipfeko chakaenda kumatanho akakwirira uye makuru efashoni uye chaiva chimwe chezvikonzero zvakaita kuti chiratidzo chacho chive nekubwinya uye kumusoro kwefashoni yenyika. Pasina kupokana, hunhu hudiki hunoshamisa.
4. Asi hazvisi zvese zvaive zveumbozha uye zvigadzirwa zvemhuka, asi, Lacoste, nekufamba kwenguva, yave chimwe chemhando huru chakazvipira kudzokorora shangu dzavo. Gore rega rega vanodzokorora anopfuura miriyoni imwe yeshangu soles, sezvo shangu imwe neimwe inogadzirwa nezvinhu zvinobvumira kudzokorodza kwayo uye kugadziridzwa. Hapana mubvunzo kuti Lacoste ine nhoroondo refu yehunhu inoita kuti ive imwe yemhando yepamusoro. Pamusoro pezvo, zvinoratidzwa zvakare kuti vanopfuura miriyoni vanoshandisa kana kushandisa imwe yehembe dzavo. 

Nhoroondo yeLacoste

Kutanga

Nhoroondo yakatanga kusvika ku1933. apo mutambi wetennis wekuFrance ane mukurumbira René Lacoste, nekuda kwetarenda rake uye kurudziro, akasarudza kuita mucherechedzo munyika yetenisi nemafashoni. Nechikonzero ichi, akagadzira mhando yakafemerwa nazvo.

Chigadzirwa chekutanga chakasikwa chaive shati yakakurumbira inonzi Le chemise Lacoste iyo yakaunza pamwe vatungamiri vakakura vakaita saAndré Gillier, vakakwanisa kuigadzira uye kugadzira t-shirt ine mukurumbira iyo Lacoste yakagadzirirwa chete vatambi vetennis uye kune vanhu vakazvipira kune nyika yetennis. Lacoste yakafungawo kuisa zvigadzirwa zvayo mumitambo yakaita segorofu kana kufamba nechikepe. Parizvino, mhando inoshandiswa nevatambi vetenisi nevatambi vegorofu pasi rese.

Kuwedzera

Kupfuuridza nguva, mhando yacho yakanga ichikura uye ichiwedzera kumakona akasiyana epasi. Zvekuti iyo brand yakatanga kugadzira mamwe mavara ane mavara uye anorova polo shirts, nekudaro kudzivirira kugadzirwa uye dhizaini chena polo shirts uye t-shirts, chikonzero ichi chakavakurudzira kugadzira yavo yekutanga yekuunganidza yevana.

Mugore ra1952, zvigadzirwa zvaro zvakatosvika kunyika dzakaita seUnited States, uko mhando yakatanga kupesvedzerwa pamwe chete nemamwe marudzi emhando yepamusoro. Hapana mubvunzo kuti yaive imwe yezvakanakisa pesvedzero yenyika, sezvo yakaziviswa muAmerica seimwe yemhando yepamusoro uye yakakosha mhando mumusika uye muchikamu chefashoni.

Muna 63, kambani yakapfuura mumaoko emwanakomana waRené, Bernard Lacoste. Chii chakabatsira mukukura kwechiratidzo uye kambani yakawedzera, sezvo mashati angangoita mazana matanhatu ezviuru aitengeswa pagore. Chimiro chakapfuura zvigadzirwa zvemamwe mhando uye izvo zvakaita kuti ive makwikwi makuru pamusika.

Kuma70 uye kuma80

Ma'70s nema80s aive makore ekubwinya kweindasitiri yemafashoni. Zvekuti mucherechedzo muAmerica wakava wakanyanya kukosha munyika. Mugore rino, brand yakatanga kugadzira nekugadzira zvigadzirwa zvitsva: zvikabudura zvenguva dzezhizha, magirazi ezuva, zvinonhuwira zvakasiya kunhuhwirira kwakasarudzika uye chiratidzo pachikamu, tenisi yekutanga neshangu dzemitambo, mawadhi emitambo yakawanda uye zvinyorwa zvine chekuita nematehwe. Pasina mubvunzo yakanakisa nguva yekugadzira yeiyo brand

Makore gare gare

Makore akapfuura uye kutengesa kwakaramba kuchikura. Zvokuti mamiriyoni ezvigadzirwa akatanga kutengeswa kumativi anopfuura 110 nyika. Bernard Lacoste akarwara muna 2005 uye mumwe mukoma wake Michel Lacoste akatora kambani. Muna 2007 Lacoste yaitove nemusika wemagetsi uko yaitengesa zvigadzirwa zvayo uye nekufamba kwenguva, yakave iyo mhando nemutengesi mukuru pamusika wese wefashoni.

Iye zvino

Nhasi, isu tinokwanisa kuona iyo brand uye kuiziva. Mukuwedzera, kune chokwadi chekuve nechitoro cheLacoste mune chero emaguta edu. 

Nhoroondo yeLacoste logo

Chiratidzo

Kutsanangura kuti ngwena iyi yakabuda sei sechiratidzo chikuru cherudzi. Tinofanira kudzokera kumakwikwi eDavis Cup muBoston. Pakanzi mutambi wetenisi anonzi René Lacoste akashevedzwa kuti shasha uye mutori wenhau akamutumidza kuti ngwena nekuda kwekutamba kwake kunoshamisa.

Apa ndipo pakamuka chiratidzo chatinoziva nhasi. Mushure mezita remadunhurirwa iri, René akauya nepfungwa yekugadzira femu, rudzi rwemhando yairatidza basa rakaoma raakaita munyika yetenisi. Iyi ndiyo nzira mushure mekusikwa kwechiratidzo mukutanga kwayo, ngwena yakazozivikanwa segirini alligator muna 1927.

Aya ndiwo magadzirirwo akaitwa sirogani yekutanga "mhepo shoma pasi" kusvikira yatsiviwa neimwe yazvino isina kujairika chic, yakanangana nevateereri vadiki.

Typography

The typography inomira zvakanyanya mumhando pasina mubvunzo ndiyo yakashandiswa muna 2002. Chimiro chemazuva ano, chiri nyore uye chemazuva ano chairatidza izvo mhando yaida kutaura nguva dzose. Mucherechedzo une imwe mhepo yemitambo uye panguva imwe chete, ine maitiro akakwana kugadzira yakakomba uye inoyevedza brand. 

Nechikonzero ichi, yemazuva ano sans serif uye geometric typeface yakashandiswa. Parizvino vakaigadzira patsva uye vakashandisa typography iri nyore. Mukuwedzera, iyo yose yekuzivikanwa kwechiratidzo yakadzvinyirirwa, izvo zvave zvichireva kuti chiratidzo chakarasikirwa nechikamu chekukosha uye kucherechedzwa kwachakachengetedza mumakumi emakore achangopfuura. Pasina mubvunzo, ndiyo muenzaniso unodhura wekugadzirisa kana kuchinja kwekugadzirwa kwechiratidzo kunogona kuita kuti chigadziro chikwanise kurasikirwa nechimwe nechimwe chezvikoshi zvayo, pasina mubvunzo.

nyika yekutengesa

Kushambadzira kwaita basa munyika yedhizaini uye zvakare kuLacoste semhando. Lacoste ine kukosha kwakakosha kutaura kwehupfumi pagore. Mukuwedzera, mhando yake yakakwanisa kuyambuka skrini nezvimwe zvezvakanakisa zvekushambadzira uye mahwindo ezvitoro mumaguta akanakisa pasirese.

Pasina kupokana, Lacoste yanga iri uye ichave iyo mhando par kugona kune vakawanda vanogovera. Iyo pfungwa yekusanganisa pfungwa senge mutambo kana mutambo uye inoyevedza kana kunaka ine hungwaru zvakare. Pasina kupokana, brand inokwanisa kuita mashiripiti mune zvigadzirwa zvayo.

Mhedziso

Lacoste parizvino inozivikanwa seyenyeredzi mhando yevatambi vazhinji nevasiri. Iyo brand yakakwanisa kupatsanura mapoka maviri akasiyana zvachose evanhu. Naizvozvo, zvakakosha kuti iwe uzive mabatiro makuru akave nerudzi urwu muchikamu chegraphic design.

Chiratidzo icho, kubva pakuvambwa, chave kuziva nzira yekukodzera meseji yekutaurirana neicho chinomiririra uye chinomisikidzwa mune dzakasiyana midhiya. Mucherechedzo usina kukwanisa kuenda usina kucherechedzwa, ndoda kudonha. Isu tinoshuvira kuti wadzidza zvakawanda nezve iyi brand ine hungwaru uye zvigadzirwa zvayo zvakanyatsogadzirwa.