Kunobva: Lanjaron
Imwe neimwe yemhando dzakagadzirwa hazvizivikanwi chete nemufananidzo wavo, asi pane zvese zvavanomiririra. Kune mabhureki asingaperi ayo, hatingambotaura kuti imwe neimwe yelogos iyo pfungwa dzedu dzinokwanisa kubata nekufungidzira, dzakabva kupi.
Kana isu tichitenga chigadzirwa, tinogara tichitarisa iyo label mumagadzirirwo ayo, uye nekudaro pane chakavezwa, asi chimwe chinhu chinogara chakamira kupfuura zvimwe, mufananidzo wayo wekambani.
Iwo mavara, typography uye imwe neimwe yemifananidzo inogadzira iyo inonzi logo, yakabatana kugadzira yakasarudzika uye inomiririra imprint yechigadzirwa. Muchiitiko ichi, tauya kuzotaura newe nezveLanjarón uye zvinoreva mhando yayo.
Chii chinonzi Lanjaron?
Kunobva: Lanjaron
Lanjarón inotsanangurwa semhando yemvura yechisikigo yemaminerari uye inotofanirwa kunge iri imwe yemhando ine pfuma inotungamirwa neDanone brand. Mabviro ayo echirimo ndiLanjarón, nzvimbo huru inowanikwa muSierra Nevada, mudunhu reGranada.
Kana iri nhoroondo yekambani, zvinonzi mvura yeLanjarón yakawanikwa pakupera kwezana ramakore reXNUMX. Munguva dzenhoroondo, vazhinji vevagari vemumaguta akatenderedza vaienda kuLanjarón kunotora mvura kubva kuzvitubu zvayo zvechisikigo.
Makore gare gare, Chitubu cheSierra Nevada chinonzi chimwe chezvitubu zvine hutano zvakanyanya uye zvakasikirwa zvitubu mudunhu reAndalusia, zvichisiya chiratidzo pakati pevakawanda vari kuramba vachinakidzwa neizvi zvitubu gore negore.
Tinogona kuwana zvigadzirwa izvi mune chero supermarket muSpain. Chinocherechedzwa nechigadzirwa chako izita rayo rine mukurumbira rine logo yemhando yakaiswa. Chitubu changa chichivimbisa basa rakakura rechisikigo uye mabhenefiti evaAndalusi uye nevamwe vese veSpanish kwemakore mazhinji.
Nhoroondo uye shanduko yeLanjarón logo
Kwakabva: Slogan
Kutanga logo
Yekutanga Lanjarón logo yaizivikanwa neruvara rweorenji uye hue. Kutaura zvazviri, ruvara rweorenji rwakava ruvara rwekambani rwemhando.
Chairatidza logo iyi zvakanyanya yaive, pasina kupokana, typography, typography ine hupenyu apo mufananidzo weorenji wakaiswa izvo. ichiperekedzwa nekupihwa zita rechiratidzo, uye izvo zvakapa hunhu hwese uye hunyanzvi kune dhizaini.
Dhizaini yakashandurwa makore gare gare uye nekudaro mavara ayo.
yechipiri logo
Yechipiri logo yeLanjarón yaizivikanwa nekuve nekambani ruvara rwerutsva uye bluish. Zvakanyanya, zvekuti Lanjarón neane mukurumbira La Casera brand zvakabatanidzwa ndokugadzira mhando imwe chete. Iyo brand yakatakura chisimbiso chakakurumbira uye icon yeimba iri muchimiro chevector, uko manyorero ake ane mukurumbira nechisimbiso chake chitsvuku chakatevera.
Chiratidzo chakashandura chikamu uye nacho makwikwi anogona kuitika. Asi semhando ipi neipi, pakanga paine shanduko yakaramba ichishandura matafura, munyika yelogo uye kusikwa kwemhando.
chechitatu logo
Lanjarón akaenderera mberi nemutsara mumwechete wematoni ebhuruu mumavara ayo emakambani. Zvekuti isu tinogona kuwana matatu marogo kana mavhezheni elogos avo ane hunhu uye shanduko yebhuruu toni. Pasina kupokana, kana tikasimbisa inotevera Lanjarón logo yechinhu, iko kupusa kwayo uye minimalism, kusiya padivi chero brand yakawandisa uye chero logo izere nezvinhu zvasara.
Yakasarudzika uye pfupi mhando yakagadzirwa iyo yakakwanisa kutaura zvakawanda nediki uye pamusoro pezvose, yakakwanisa kuve yakafanana brand image iyo veruzhinji vayo vaitarisira nechigadzirwa chayo.
yechina logo
Chiratidzo chechina chakabva paruoko rwe schweppes, rudzi rwakakurumbira rwechinwiwa che carbonated chatakaravira dzimwe nguva munguva dzezhizha. Zvakanaka, ngatitii mhando mbiri dzakabatana kugadzira logo imwe chete. Panguva ino vakasiya yakajairika kambani yebhuruu ruvara rwemhando, kuenda kune yakatsvuka yero yeinonyanya kushamisa uye yakajairwa yemhando ye schweppes.
Pasina kupokana, ndiyo imwe yeshanduro dzakanyanya kubudirira nekuda kwemavara ayo anoyevedza, kunyangwe mishandirapamwe yakawanda yakasarudza mamwe mavara anoenda zvirinani nechigadzirwa icho Lanjarón inotengesa.
Mhedziso
Chimiro cheLanjarón chapfuura kubva kuchizvarwa kuenda kune chimwe chizvarwa. Mukuwedzera, chave chiri chikamu chemhando dzakawanda dzechipiri dzakadai seDanone, iyo inopa iyo yose mukurumbira uye inowedzera kupfumisa mhando.
Pasina kupokana, Lanjarón imhando ine nhoroondo refu, nyaya inotanga mune yakakurumbira Sierra Nevada zvitubu muGranada uye inopa hunyoro hwese uye hunhu kudunhu reAndalusia. Dunhu rizere nehupenyu uye hutano nekugara zvakanaka.
Tinovimba kuti wadzidza chimwe chinhu pamusoro pemhando iyi ine mukurumbira yakashandura musika zvakanyanya uye kunyanya magadzirirwo ayo akasiyana uye akasiyana.