Kambani yeCoca Cola pamwe nesangano reTurner Duckworth vakashanda pamwe chete kuti vape brand yeSprite mufananidzo mutsva, izvo zvinofambirana nekuvhurwa kwepuratifomu yepasi rose, Heat Happens. Iyo Sprite logo ndeimwe yeanonyanyo zivikanwa pasi rese asi iyo yakagadziridzwa kakawanda munhoroondo yayo., sezvatichaona muzvikamu zvinotevera.
Trade mark iyi, Iyo iri pamusoro peiyo rondedzero yeremoni-lime ine flavouted zvinwiwa uye imwe yemhando dzekambani yeCoca Cola ine mutengo wepamusoro pasi rose., akaiswa panzvimbo yechitatu. Kubudirira kwayo kukuru kuri pachena, asi mhando yaive nedambudziko rakakura, yakanga isina chimiro chakabatana chekuona munyika dzakasiyana kwainopedzwa. Naizvozvo, sarudzo yakakosha yakaitwa, yekushandura dambudziko iri uye kuve nechokwadi chekubudirira kwechigadzirwa nekugadzira chitupa chakabatana.
Nhoroondo yeSprite logo
Sezvatakataura pakutanga kwechinyorwa chino, Sprite imhando yechinwiwa yakatanga kuoneka muna 1961, kubva muruoko rweCoca-Cola. Ichi chinwiwa chinozorodza chinozivikanwa nekuvava kwayo lemon-lime flavour.
Paunenge uchigadzira chifananidzo chinomiririra kukosha kwechinwiwa chakataurwa, Chinangwa chaive chekugadzira dhizaini inopa hutsva uye yaigona kusiyaniswa nekutarisa kumwe chete. Sezvatichaona mumashanduro akasiyana eiyo brand logo, iyo pendi yeruvara uye graphic zvinhu zvinounzwa nelogo hazvisiyane zvakanyanya nekufamba kwemakore.
1961 - 1964
Iyo yekutanga logo yemhando inooneka muna 1961, iyo yaive yakagadzirwa serif typefaces mune yakasviba girini toni, iyo yakapihwa maitiro ekufambisa nekuisa mavara pamazinga akasiyana ehurefu. Kana tikatarisa vara “i”, sarudzo inoitwa kutsiva poindi yacho nenyeredzi ine nhonga sere yegirinhi pamwe neyero.
Kubatanidza zvinhu izvi zvese, chinhu chekushongedza chinoshandiswa chinosanganisira zita rechiratidzo uye yekushongedza graphic icon. Ichi chekushongedza chinhu, sezvatinoona mumufananidzo unotevera, chinenge chisingaonekwe sezvo marongerwo akanyanya kunaka.
1964 - 1974
Iyo yekutanga vhezheni ye logo yakagara makore mashoma, kubvira muna 1964 kugadziridzwazve kwekutanga kwekuzivikanwa kwechiratidzo kwakaitika. Rudzi rwezita rezita rakachinja zvakanyanya, uye ruvara rwegirini rwakareruka uye mumvuri wemutsvuku zvakashandiswa. Mavara ese ari maviri akashandiswa, nenzira yakasvetuka mumabhii emhando.
Pfungwa yekushandura dot re "i" kune nyeredzi yakachengetwa mune iyi logo nyowani, asi yakawedzera kushamisa nekuipenda neruvara rutsvuku. Pamwe chete, iyo typography inotaridzika zvakanyanya compact uye inotevedzera yakafanana seti yehurefu mazinga.
1974- 1989
Mumakore aya, pane shanduko yechipiri muchiratidzo chechiratidzo uye panguva ino shanduko yakati wandei kupfuura yekutanga. Kugadziridza kwakaitika muna 1974 kwakaunza typography itsva uye chimiro chitsva chekuzivikanwa.
Iro zita remhando yacho rave kuoneka rakanyorwa diagonally uye, nemhando yakasiyana zvachose kubva kune yapfuura. A sans-serif font yakasarudzwa, ine ratidziro yakakora uye makona akatsetseka.
Nezve ruvara rwe logo, Green uye tsvuku zvakaramba zvichishandiswa, asi panguva ino zvakashandiswa nenzira yakadzikama. Zita remhando yairatidza girini. Kana iri doti re "i", iyo pfungwa yekuenderera mberi nekushandisa nyeredzi tsvuku inobviswa uye inotsiviwa neyechinyakare doti.
1989 - 1995
Mushure memakore angangoita gumi nemashanu aine chitupa chakafanana, mhando inosarudza kuti yave nguva yekuchinja mufananidzo uye izvi zvinoitika muna 15. Iyo typography inogadziridzwa neyakajeka uye ine simba font nekuda kwehuremu hwayo. Iyo script typeface, ine inoshamisa inonongedza serifs.
Sezvatave tichiona mukushanduka kwechinwiwa brand logo, chiratidzo chepunctuation che "i" changa chichichinja nekufamba kwemakore uye panguva ino yaisazove shoma. Mushanduro itsva iyi, pfungwa yekare yekuchengeta poindi inotsiviwa nedhizaini umo lime neremoni zvinoonekwa zvakasimudzwa pakati pazvo.. Mukutaura kwemavara, sezvinogona kuonekwa, mamwe mavara akasvibira anozorodza anosarudzwa.
1995 - 2002/2003
Pashure pemakore anenge 6, iyo chinwiwa chinwiwa brand logo inogadziridzwa patsva kune imwe vhezheni ine abstract style kupfuura yapfuura.. Muiyi vhezheni nyowani, chiratidzo chechiratidzo chinooneka chine chena typography, chakaiswa munzira yakarerekera kupfuura iyo yapfuura vhezheni.
Iro zita rechiratidzo rinowanikwa kumashure kwaunogona kuona gradient yebhuruu uye girinhi mavara, umo mitsara uye madenderedzwa zvinoonekwa zvinotsvaga kutevedzera mabhuru echinwiwa. Kuita kuti zita rechiratidzo rive pachena zvakanyanya, vhoriyamu mhedzisiro inoshandiswa nebhuruu mimvuri.
Chinhu chekushongedza chinowanikwa pane tsamba "i" chinoshandurwa zvakare, panguva ino mifananidzo yemichero inopera uye imwe yakasarudzika dhizaini inosarudzwa, madenderedzwa maviri imwe pamusoro peimwe, asi ruvara rweraimu neremoni rinochengetwa.
2002 - 2010
Mugore ra2002, chitupa chitsva chechiratidzo cheSprite chinounzwa. Mariri, typography yakashandiswa mulogo yakanga yachinja, ichiva zvechizvino-zvino, zvakakwenenzverwa uye kuwedzera mamwe macheto akasarudzika.
Ruvara ruchena rwaichengetwa muzita rechiratidzo uye, akawedzera mutsva ane simba dema reblue outline. Kuzadza chiratidzo, nyora dzetsamba "i" dzinowedzera kunaka uye dzakatsetseka nekugadzirisa chimiro chepoindi nemavara.
Shanduro yakaratidzwa panguva ino, vanewo shanduro yakatwasuka, apo mimvuri inofambidzana nemabhii yakanyanya kukora uye chinhu chekushongedza cheLA lime neremoni, yakakura zvikuru maererano nehukuru.
2008 - 2022
Mugore ra2008, sezvatinoona, iyo Sprite logo inowedzera kunatswa uye font inoshandiswa kune zita remhando inopfava. Muganhu unoperekedza zita unova wakasviba ruvara uye zvese izvi zvinounganidzwa mune shanu-inonongedza insignia yakashongedzwa nemakwara ayo emubatanidzwa.
Chinhu chekushongedza chakaiswa patsamba "i" chinoshanduka zvakare uye, mune iyi vhezheni dhizaini yakakura yeremoni uye lime inoratidzirwa iyo inogara pamusoro peiyo logo bheji.
Kwemakore, iyi vhezheni iri kunatswa uye yebhuruu negirini kumashure inobviswa, kugadzira nzira yechiratidzo chakachena seyatinoona pazasi inobuda mugore ra2014.
Makore mana gare gare, logo yechinwiwa brand inoenda kuburikidza nekugadzirisa kutsva uko chinhu chekushongedza changa chichiperekedza tsamba "i" chinonyangarika. kwemakore akawanda kudaro. Zviri nyore, zita remhando uye bheji rinoiunganidza rinoratidzika, zvese mune lime green color.
Iyo penultimate redesign yemhando inoratidzwa muna 2019, apo mhando inoshandura mavara anoshandiswa mulogo.. Zita racho rinobudazve muchena uye bheji rinozadzwa neruvara rutsva rwegirinhi. Kana iri chiratidzo chechiratidzo, doti reyero rinobuda zvakare, rinotsvaga kumiririra kunaka uye kutsva kwechinwiwa.
Sprite Global Rebranding
Chinwiwa chakapfava brand gore rino 2022, yakaratidza kugadziridzwa kwayo kwazvino mukuzivikanwa kwayo. Chiratidzo chakaratidza dambudziko rakajeka uye kwaive kushaikwa kwekusimba mumusika wepasi rose., ndiko kuti, chiyero chake chemaziso chakanga chisina maturo uye kuwirirana mukukurukurirana kwake zvakanyanya.
Izvo zvese izvi, kuti shanduko yaidiwa, zvakanga zvakakodzera kunzvera zvakadzama uye kutsvaka kubatana. Rebranding iyo brand yakaitwa gore rapfuura yave inogutsa zvikuru sezvo logo iri nyore rakagadzirwa.
Iye zvino, mhando yechinwiwa yakabvisa logo iyo yaisanganisira zita remhando kuitira kupa zita racho mukurumbira naSprite. Chii, kana zvakakosha kuratidza, ndechekuti chinhu ichi chichiri kuchengetedzwa mumakapisi emabhodhoro egirazi.
Nekugadziridzwa kutsva uku, Isu takatsvaga kugadzira chimiro chakafanana pasi rose, chimiro chakafanana uye chisingachinji. Chinangwa chikuru chemagirafu anoshandiswa kuchengetedza girinhi yakabatana neiyo brand. Nekuda kweiyo logo, sezvazvinoonekwa, yakapinza, yakajeka, yakashinga dhizaini inotumira dynamism, kutsva uye zvazvino.
Shanduko nyowani iyi yave chishamiso kubvira Sprite ichangobva kuratidza chitupa chitsva, makore maviri apfuura. Nekuchinja kutsva uku, Sprite yakatsvaga kugadzira chiziviso chinokatyamadza uye chine simba. Inotsvaka kuva yakatendeka kuhunhu hwayo hwakacherekedzwa nouchokwadi, hunomirira hunhu hwayo hunozorodza.
Tinogona kupedzisa nekunongedza kuti iyi nyowani uye yazvino vhezheni yeSprite logo inonzwisiswa seyakajeka dhizaini sarudzo inobatanidza iyo yakapfava brand padanho repasi rose.