Kufona nefoni kwave kuchiitwa kwemakumi emakore. Kubva pamidziyo mikuru yekutanga, iyo yakapfuura ne "cable girls" style switchboard, kune yazvino smartphone. Izvo zvinoenderana nenyika imwe neimwe, mufananidzo wekare wefoni une maonero akasiyana. Panyaya yeSpain, logo yerunhare inozikanwa zvakanyanya nekuda kwekukosha kwayaive nayo mumakore ekutanga ekukurukurirana.
Kubva 1924, payakavambwa sekambani, yanga ichipa mitsara yefoni kune vakawanda vashandisi. Kutanga, sekambani yenharembozha munyika uye zvino, seimwe yeakakosha pasirese. Hapana chimwe uye hapana chakaderera pane chechina chine hukuru hwevatengi uye yechitanhatu ine capitalization yakakura kwazvo mumusika wefoni.
Chii chinonzi Telefonica?
Iyi ikambani ine zita guru rainzi "Compañía Telefónica Nacional de España". Kambani yakazvarwa senyika uye neruzhinji chikamu chekupa vashandisi venyika nekutaurirana kwenhare. Yakazvarirwa muMadrid uye kushanduka kwayo kwave kuchigara kubva ipapo. Kubva zvino, sekuziva kwevashandisi vazhinji, mhando yefoni ine huvepo hukuru muEurope neAmerica.
Pamusoro pemakambani ese akagadzirwa kubva ipapo, ane masevhisi efoni. Kufanana neanozivikanwa Movistar, O2 uye Vivo. Imwe neimwe inomiririra musika wakasiyana, wakadai seSpanish, European uye Latin America, kusanganisira Brazil uko Vivo inoshanda. Ndicho chikonzero nei kambani iyi yave, kubva ipapo, shanduko dzakawanda munhoroondo yayo maererano nelogo uye mufananidzo wekutengeserana izvo zvatiri kuzoongorora pano.
Kambani yeruzhinji, logo yenyika
Kare ikako, mugore ra1924. logos dzaive nhovo dzinomiririra dzekambani. Vaingoshandiswa pano neapo uye mune mamwe mafomati. Sezvakaita zvinyorwa siginicha, imwe mhando yeimwe nzira yemasangano asi ine zvishoma scaling. Ndosaka tichigona kuona logo ine zvinhu zvakawanda, mutema nemuchena uye isingataure zvakawanda. nezve brand.
Muchokwadi, isu tinogona kuona kuti chinonyanya kumiririra chinhu ndechekuti Spain inoratidzika yakasimbiswa, sekambani yeHurumende uye zita riri mudenderedzwa silhouette "Compañía Telefónica Nacional de España". Zvese mune zvitema nemuchena kuwedzera kune diki chiratidzo kuratidza Balearic Islands asi uko Canary Islands isingawanikwe. Zvisinei, pasinei nekushandiswa kwayo zvishoma mukushandiswa, kambani haina kushandura chero iota yenhoo kwemakore anopfuura 50.
Uye ndezvekuti panguva iyoyo, kambani yanga isiri chaiyo brand yakaenda pamusika kunokwikwidza. Kambani yeruzhinji yakapa sevhisi yakawedzera kukosha. Pasina makwikwi kana kushambadzira kuti iwe usarudze iyo sevhisi kana kusasarudza, aisaida. Kusvika pamusika uyu, mamwe makambani akatanga kuupinda.
Shanduko yekutanga kune brand logo
Muna 1984, makore makumi matanhatu chete mushure mekuvambwa kwayo, shanduko yekutanga kune inonyanya kuzivikanwa logo yakaitwa. Izvi zvanga zvatove hongu, yakanga isiri kambani yehurumende chete, asi yakanga yatova kambani ine vatengi vakasiyana uye yaipa mabasa akasiyana. Chiratidzo chayo chaisazove chimwe kunze kwenhamba yemufananidzo weiyo inozivikanwa cable runhare. Huwandu hwemapoinzi gumi muchimiro che "T" yeTelfonica.
Iyo 10-point logo yaive neyakasvibira ruvara. Iyo Telefónica typeface yaive yekutanga maSans mune yepamusoro kesi ine doti re "i" mune yegirini, inoenderana nechiratidzo. Chimwe chinhu chiri nyore uye chinozivikanwa icho chisina kugara kwenguva refu nenzira iyi. Zvakanaka mwedzi mishoma gare gare, vakaisa logo ine madoti mukati medenderedzwa rebhuruu. Izwi rakanyangarika kwemwedzi yakati wandei uye chiratidzo ichocho chete chakasara.
Mwedzi yakati gare gare, typography inoratidzika zvakare nekuzivikanwa kukuru. Zviripachena kuti chiratidzo chitsva changa chisati chazivikanwa pasina mavara. Kutaipa kwacho kwaive kwakadzama uye kwakakora uye kwaive nemavara madiki kunze kwetsamba "T". Iyo ine mukurumbira munhoroondo yayo yose. Ichi chinyorwa chitsva chaive chatonyanya kushanda kune ese mafomati akadhindwa maturusi ese.
Shanduko shoma pamberi peiyo logo iripo
Muna 1993, iyo logo yakave nekugadziriswa kwakasiyana. Sezvo ivo vanobvisa bhuruu uye girini mavara emhando. Chimwe chinhu hunhu sezvo makabhini ese ataigona kuwana mumugwagwa aive nemavara aya. Iwo mavara akava protagonists echiratidzo, ese e "T" uye edenderedzwa rakaikomberedza. Kuumbwa kwayo kwakachinjawo, zvichiita kuti logo iwedzere kurongeka uye kuvhara. Muchikwata chaidaidza zvizvarwa zvitsva.
Madotsi epamusoro, kubva kuruboshwe kuenda kurudyi, aionekwa kubva pakukura kusvika kudiki. Uye kubva kumusoro kusvika kuzasi vaienda kubva kune yero rakajeka kuenda kune yakasviba bhuruu. Zvose izvi, chiratidzo uye typography zvakagadziriswa neine italic, iyo nhasi vanhu vakawanda vachaziva yakadhindwa pamafoni avo ekutanga etambo. Ichi chinyorwa, mune vazhinji vavo chaive chisina ruvara, asi chimiro chaizivikanwa mumusha wega wega, kunyanya muSpain.
Mushure meizvi, mu1998, kambani inodzokera kune yayo yechinyakare mavara egirinhi nebhuruu. Zvechokwadi, mukuchinja uku iyo isotype inobviswa uye chete zita riripo. Taipa iyi yakagadzirwa ne“ruoko rwekunyora”, mumabhii maduku kunze kweiyo “T” zvakare. Kubatana kwe "O" uye "N" kwakatevedzera tilde iyo isina kuoneka muchiratidzo chekutanga cha1984.
ikozvino logo
Muna 2010, kambani yakamira kutengesa pachinzvimbo chayo uye yakashandisa masubsidiary kupa mhando dzakasiyana dzemasevhisi.. Aya ndiwo maitiro eMovistar, O2 kana Vivo anoonekwa panzvimbo uye akazvipira kutengesa zvigadzirwa. Saka, Telefónica inoramba iri matrix yevose uye yakatsaurirwa kune dzimwe nyaya dzekambani mukati mechiratidzo. Shanduko yayo ichangoburwa muna 2021 inoenderana neizvi uye inoshandisa iyo yekutanga logo kuti izivikanwe zvakanyanya mumusika.
Pachiitiko ichi, chiratidzo chakachena, chine mavara ane hushamwari uye zvinoenderana nenguva yacho. Kudzokera kumapfundo kubva kare, nenzira iyi vakarerutsa vachiratidza mapoinzi mashanu chete. Nekudaro, inova inongo zivikanwa asi ine inowirirana uye ino scalable yekuona chimiro kune anhasi mafomati edhijitari.