Kana tichitaura nezve logo, tiri kutaura nezve graphic chinhu chakagadzirwa chine basa rekuzivisa imwe mhando, munhu, chigadzirwa, nezvimwe. Mune ino post, Isu tichaona kuunganidzwa kweakanakisa logos ane typography, ayo anoshandisa iyi sosi kupa kukosha kune iyo mhando yavanomiririra, vachikwanisa kubata kutarisisa kweveruzhinji nekuzvisiyanisa pachavo kubva kumakwikwi avo akananga..
Kazhinji, magadzirirwo elogo anowanzo sanganisira imwe mhando yechiratidzo inovabatsira zvakajeka kumiririra zvavari. Muchiitiko ichi, Isu tinozoona kuti ndeapi matanho akakosha ekuwana yakanaka typography logo dhizaini uye isu tinokuratidza muunganidzwa mudiki kuti ikubatsire kumutsa fungidziro yako uye hunyanzvi.
Maitiro ekugadzira Unique Typography Logos
Sezvo isu tese tichiziva, Nhasi kune akasiyana akasiyana mafonti atinogona kushanda nawo. Imwe neimwe yatinowana inomiririra humwe kukosha, ndiko kuti, vanogona kutipa manzwiro emutambarakede, pedyo, hunyanzvi, nezvimwe.
Saka, Imhando ipi yetsamba inofanirwa kusarudzwa kuratidza humwe kukosha mukugadzirwa kwelogo yangu? Rimwe nerimwe remafonti rinorevei? Ndinoashandisa sei nemazvo? Ndeipi ichashanda zvakanyanya kune yangu brand? Zvadaro, tichaedza kugadzirisa iyi nhevedzano yekusatenda yatichangobva kutaura.
sans-serif typefaces
Kune akawanda mabhureki akazvipira kune yakadzikama chikamu chinopihwa nemhando iyi yemafonti, mhando seChanel, Spotify, WhatsApp, nezvimwe. Iwo mafonti anodzivirira kushandiswa kwekubudirira kana zvimwe zvinhu zvekushongedza pakati pemavara avo, haaite ruzha rwakanyanya.
Sezvatichangobva kutaura, sans-serif mafonti ndeaya asina serif, uye anowanzo kuve neukobvu hwakafanana. Kuonekwa kwakawanda kwerudzi urwu rwemavara kunowanzoita maindasitiri. Vanoshanda zvakanaka pamagadzirirwo anozoonekwa kubva kure.
Mamwe e sans-serif mafonti anonyanya kushandiswa pakugadzira kuzivikanwa kweimwe mhando, munhu, kambani, nezvimwe, semuenzaniso: Helvetica, Montserrat, Gotham, Futura, nezvimwe. Iyi mhando ye logo dhizaini ine sans-serif typography inogona kuoneka mune yakasarudzika brand logos.
serif typography
Chokwadi unorangarira mhando dzakadai saCarolina Herrera, Zara kana Ralph Lauren mune logo, iwe unogona kuona dhizaini ine serif typography. Kuzvipira kwevagadziri kunopa yakadzikama maitiro uye kunaka, pamwe nehukuru hunoratidza kukosha.
Aya makoshero ekunaka uye kukwenenzvera anopiwa kutenda kumusiyano uripo pakati pemitsara yemavara ayo, hunhu serifs uye yakakwana vertical axis yeimwe neimwe yemavara ayo.. Nguva yakareba yapfuura kubva pakatanga kuonekwa serif typeface, uye nhasi kune mhuri dzinoverengeka dzatinogona kushanda nadzo; Didot, Bodoni, Times New Roman, nezvimwe.
italic typeface
Zvigadzirwa zvakaita seKellogg's, Coca Cola kana Cartier vakasarudza imwe dhizaini pane yataurwa pamusoro. Aya mabhureki asarudza dhizaini yelogo ine script typography. Asi kwete chero fonti yekutuka yatinogona kuwana pane akasiyana mawebhu portal, asi akasiyana mafonti ane hunhu.
Iyi sarudzo yekutaipa inofemerwa nerunyoro. Kunyangwe mazhinji eaya atinawo nhasi mumabhuku edu etypographic akavakirwa pachirungu calligraphy, iyo yakaitwa nerubatsiro rwepeni chaiyo kuwana kunyorwa kwemvura, nekusiyana kukuru uye kukwezva.
kutaipa kwemaoko
Pakupedzisira, tinosangana ne mafonti akanyorwa nemaoko uye anogona kupa kutarisa kwakasiyana uye kusingagumi kune dhizaini yedu. Mamwe emhando dzinozivikanwa nemhando iyi yekugadzira logo ndeaya; Paul Smith kana Oscar de la Renta.
Imwe yemakurudziro makuru anogona kukutungamira kuti usarudze iyi sarudzo yebasa ndeyekuti nekuda kwemhando iyi yemafonti iwe uri kuzowedzera kukosha kwakasiyana kune dhizaini yako iyo ichaita kuti ibude kubva kune mamwe mabhureki, kukosha kwehunyanzvi, chitambi chako wega.. Kune rudzi urwu rwekugadzira, iwe unofanirwa kungwarira sezvo zvisiri zvese zvinoenda uye zviri nyore kwazvo kukanganisa.
personal logos
Isu tinoreva magadzirirwo akagadzirwa ega, ndiko kuti, tsanangura imwe typography yerudzi, yakanyatso gadzirwa. Isu tinotaura semuenzaniso wePrada, iyo ine typography yakagadzirirwa ivo pachavo.
Munyika inokwikwidza pakati pemhando seyatiri kurarama mairi nhasi, iwe unofanirwa kuziva matorerwo ezvakanakira uye kusiyanisa iwe kubva kumakwikwi. Saka iyi sarudzo yekugadzira yako typography izano rakabudirira kwazvo.
Mienzaniso yezvinozivikanwa typography logos
Tevere muchikamu chino, tichakuunzira diki kuunganidzwa kwemamwe anonyanya kufarirwa logos ane typography nhasi. Tichataura zvishoma nezvenhoroondo yekugadzirwa kwayo uye maitiro makuru eumwe neumwe wavo.
Kellogg's
Kugadziriswa kwekupedzisira kwechikafu chekudya kwakaguma nechiratidzo chatinoziva nhasi chakaitika muna 2012. Mukuchinja ikoko, takasarudza palette yeruvara rutsva uye script typeface yakadhirowewa nemhepo yemazuva ano. Chiratidzo chakareruka icho chinoonekwa nekukasira uye chine chiyero chikuru. Chimiro chisina nguva chakawanikwa nezvinhu zviri nyore.
Nutella
Chimiro cheItaly chechokoreti uye hazelnut cream inopa dhizaini yelogo ine typography yakakwanisa kutsungirira nekufamba kwenguva. Mataipa akashandiswa, ane mavara akakora anoita kuti aonekwe ari kure. Mukuwedzera kune kushandiswa kwemavara matsvuku, kunobatsirawo kuonekwa uye kukwezva.
Ballentine's
Yakanyorwa seyechipiri inotengeswa zvakanyanya Scotch whisky, inoratidzira yemhando yepamusoro typographic logo dhizaini. Mataipa akashandiswa anga ari manyoro akapfupikiswa ane chimiro chemazuva ano. Chiratidzo chakakwanisa kupfuudza chizvarwa nechizvarwa pasina chikonzero chekuchinja.
SHEIN
Imwe yeanonyanya kushanyirwa fashoni yekutengesa mawebhusaiti kusvika parizvino yakaonekwa kekutanga muna 2008. Chiratidzo chekambani iyi muenzaniso wakajeka weiyo classic identity dhizaini yerudzi urwu rwechikamu.. A monochromatic sans-serif typographic logo, bheti yakachengeteka uko marongero ayo akachena uye akarongeka.
Mugshot
Tese tinoziva sevhisi iyi kwatinopihwa mukana wekuchengetera pekugara pamhepo yakabuda muna 1996 uye parizvino ndiyo imwe yeanonyanya kufarirwa maportals pasi rese. Nekugadzirwa kwelogo yavo vanosarudza sans serif typeface ine chitarisiko chakatenderedzwa uye kwaunogona kuona kushandiswa kwemavara maviri akasiyana ebhuruu., kwavanoda kumiririra hunhu hwavo hwehunyanzvi uye kuvimba.
CASIO
Imwe yeanogara achionekwa mabhureki nhasi kubvira, kwemakore akati wandei, yanga ichishandisa iyo yakafanana logo, kunyangwe paine zvidiki zvigadziriso. A sans serif font ine sikweya chitarisiko ndiyo inosarudzirwa iyo logo dhizaini. Chiratidzo, chinogona kutsanangurwa nemashoko maviri: akajeka uye akasarudzika.
Kune akawanda akawanda ma logos ane typography yatingave tichitaura nezvayo, asi isu takuunzira diki sarudzo yemuenzaniso wakajeka. Kunze kweizvi, kune akati wandei mamwe mazano pane ayo ataurwa pamusoro ekugadzira typographic logo, imwe yacho inogona kushandiswa, musanganiswa we akati wandei, nezvimwe. Kana iwe uchida kunyura munyika ino yekugadzira logo ne typography, usazeza kuisa zviri pamusoro mukuita uye kuongorora zvishoma nezvishoma.