Kunobva: Kicheni uye Waini
Maresitorendi ese ane mucherechedzo unovazivisa, unovaita vakasiyana, mhando iyi inoumbwa neakatevedzana ma logos akakosha zvakanyanya kana tikataura nezve mufananidzo.
Nechikonzero ichi, zvakakoshawo kuti utarise zvimwe zvezvakakosha hunhu izvoe inofanirwa kuverengerwa paunenge uchigadzira iyo logo yebhawa yako, yekudyira kana chero resitorendi. Nekudaro, mune ino positi, isu tichatsanangura maitiro ekuzviita nematanho akareruka uye matipi.
Asi aya matipi haangotibatsira chete kugadzira imwe mhando yenzvimbo yekudyira, asi ichave yeese mhando yechikamu chaunoda, kana icho mutengi anokumbira.
Takatanga.
Hunhu uye mabasa eiyo logo: kudzoreredza
Kunobva: Envato Elements
Kana tichiti tichagadzira imwe mhando, zvinodikanwa kuti tirambe tichifunga zvinhu zvakati wandei kana pfungwa dzinoongorora uye dzine chinangwa mubasa redu. Nokuda kwechikonzero ichi, takaparadzanisa chikamu ichi muzvikamu zvakawanda, izvo zvichakubatsira kuti unzwisise zviri nani. maitiro ekutanga nemaitiro ekugadzira logo yako.
Panyaya iyi tapatsanura chikamu muzvikamu zviviri: kune rumwe rutivi tine kana kuwana izvo zvinhu zvinobatanidza uye kune rumwe rutivi izvo zvinoparadzana kuti zvisiyanise kubva kune vamwe. Chimwe chezvikamu zviviri izvi chinonakidza kufunga nezvacho, nekuti chinoumbwa nezvinhu izvo, nekufamba kwenguva, zvinoita kuti logo yebhawa yako ishande zvizere.
Zvikamu zvinosunga
Kunobva: Envato Elements
Nyore
Nyore ndiyo imwe yekiyi yekuchengeta mupfungwa pese paunotanga kugadzira. Chiratidzo chako kana mhando inofanirwa kuve inotsanangura sezvinobvira. Nguva zhinji isu tinowanzo kuremedza dhizaini nezvinhu zvisina zvazvinoreva, nenzira iyi tinongowana kuti veruzhinji vanotiona havanzwisise zvatiri kureva nedhizaini iyoyo. Nechikonzero ichi, kureruka kunofanirwa kugara kuchichengetwa mupfungwa, kunonziwo minimalism mhedzisiro: kutaura zvakawanda nezvishoma.
Chinzvimbo
Chokwadi wakambonzwa kuti logos dzinofanirwa kuve dzakachinjika mumagadzirirwo awo. Chokwadi ndechekuti hachisi chinhu chinotaridza, asi chinoita kuti chiwedzere kukwezva. Zviri nani kuti brand iite yakachinjika nekuda kwenzvimbo yayo. Kunyangwe vagadziri vakawanda uye vachiwedzera kubheja pane imwe nzvimbo yakatwasuka muma brand avo. Muchiitiko ichi, sezvo chiri chiratidzo chebhawa kana resitorendi chikamu, nzvimbo yakatwasuka ingave nani.
Mavambo
Ndiyo imwe pfungwa inofanirwa kuverengerwa, kuve yekugadzira uye yepakutanga. Chinhu chakanaka pakugadzira ndechekuti pese patinogadzira, tinosiya chiratidzo chemunhu pane zvatinoita.Zvikasadaro, basa ratinoronga rinogona kunge risiri remunhu sezvarinofanira kuita. Edza kuve wekugadzira, uye pamusoro pezvese usagadzikane pane chekutanga icho pfungwa yako inokwanisa kuita, enda kupfuura izvo zvawakaronga uye usazviganhurire.
zvikamu zvinoparadzana
Kunobva: Envato Elements
Mavara emakambani
Corporate mavara zvinhu zvinodiwa izvo hongu kana zvinofanirwa kunge zviri mumhando yako. Anowanzova maviri kana matatu mavara, akakwana kuti brand yako ibude uye nokudaro kumira kubva kune vamwe. Chinhu chakajairwa kune gastronomic kana yevaenzi chikamu chaizove kushandisa mavara akajeka uye anoshamisa. Funga nezve akati wandei maficha aunoda kuudza nezve bhizinesi rako: ndeipi veruzhinji yainonangana nayo, ichava rudzii rwebhawa, semuenzaniso, chimwe chinhu husiku, masikati, zvese, nezvimwe. Kana kuti, ndechipi chikafu kana chinwiwa chichapihwa. Inogona kunge isina kuenderana nemavara, asi kana wangopinda mupurojekiti, iwe uchanzwisisa kuti zvese zvakabatana.
corporate typography
Kana tikaenderera mberi nerondedzero yezvinhu zvemakambani, hatigone kuzvisiya kune typography. Iyo yekambani typography ichave iyo inomiririra yako mhando muhuwandu hwayo. Nechikonzero ichi, zvakakosha kuti usarudze iyo typography zvakanaka nekuti ichave yakanyanya kukwiridzirwa chinhu mumufananidzo wedhizaini yako. Chinhu chakajairika mune idzi kesi kushandisa inorova font inobatanidza zvakanaka nemuvara. Zvakare, Zvichienderana nekuti nzira yauchataura nayo ichave yakaita sei, inogona kunge iri typography ine hupenyu kana, zvakasiyana, chimwe chinhu chakakomba.
logo type
Chimwe chinhu chinotariswa dhizaini yauchazoshandisa, rudzii rwechiratidzo chaunotanga nacho, iwe unotoziva kuti kune akasiyana marudzi: logo, imagotype, isotype, nezvimwe. Vose zvavo, Vane chinhu chinovasiyanisa nevamwe. Naizvozvo, nguva zhinji zvinodikanwa kushandisa chinhu chinopa ruzivo rwuri nani uye dzimwe nguva zvinodikanwa kuti uzvidzvanyirire.
Media kuronga
Fungidzira kuti watova nemhando yako yakagadzirwa, yakadhindwa uye yakanyatsovakwa. Ino ndiyo nguva yekushandisa chikamu chekushambadzira kana chekusimudzira mhando. Kushambadzira kunouya pano, saka zvichave zvakafanira kugadzira svikiro rekushambadzira remhando yako. Sezvo mutemo, zvakajairika kuti mabhawa kana eresitorendi mabrand azvisimudzire ivo pachavo kuburikidza neinternet media, ndiko kuti, Instagram account kana mbiri kwaunotsanangura sevhisi yaunopa, chimwe chikamu chekuzivikanwa kwaunotaura nezve brand, nezvimwe. Chero chipi nechipi chaunoshandisa, gara uchichiita nechikonzero.
Brand Insertion
Tinowana zvakare kuiswa kwechiratidzo pane chimwe chechipiri. Izvo zvakakosha kuti brand yako inomiririrwa kumashure, iyi kumashure inogona kunge isina kwayakarerekera zvachose kana, pane zvinopesana, mafoto. Zvinonakidza kuishandisa pane zvemifananidzo, sezvo nenzira iyi iwe uchigona kusanganisa izvo zvisina kunaka uye zvakanaka zvechiratidzo chako, ndiko kuti, yako brand inoonekwa mune nhema, kana muchena pachiedza kana rima kumashure, nenzira iyi iwe uchaona kana brand yako iri kushanda pachikumbiro icho ita, rangarira.
Identity Handbook
Uye chekupedzisira asi chisiri chidiki, tinowana iyo brand's corporate yekuona zvitupa zvinyorwa. Mabhuku aya anoratidzirwa ne ine zvinhu zvese zvakakosha mukugadzira nekumiririra imwe mhando. Apa ndipo panoratidzwa hunyanzvi hwese hwekupedzisira hunoenderana nemagadzirirwo emhando. Kune marudzi akawanda ezvinyorwa, ose anotevera maitiro akafanana, maererano nezviri mukati, kunyange zvazvo mamwe akanyatsosiyana kubva kune mumwe. Semuenzaniso, tinogona kuzviwana muhukuru hwakasiyana uye maumbirwo, zvimwewo zvinoshanduka, senge marongerwo ezviri mukati.
Mienzaniso yebha logos
Guinness
Kwayaka: 1000 mamaki
Guinness imhando yedoro uye panguva imwe chete, bhawa redoro iro rinoratidzwa nekutengeswa kweIrish doro. Parizvino, rudzi urwu rwebhawa rwakagoverwa mumaguta akasiyana enyika dzakasiyana. Chinoiratidza haisi mhando huru dzedoro dzainopa asi logo yayo. Chiratidzo chinomira pachena nekuda kwechinyakare uye chakakomba typography. Mukuwedzera, chinhu chikuru chinowedzerwa kune mhando muchimiro chembira. Pasina mubvunzo dhizaini iri nyore kwazvo kuziva uye kusiyanisa.
dublin house
Parizvino kune mamwe makwikwi akafanana, sezvakaita Dublin House. Dublin House ndeimwe yemabhawa uye mabhawa anotengesa doro reIrish neGerman. Chinhu chinofarirwa zvakanyanya imhando yayo, sezvo ichimiririrwawo neyakareruka typography, uye mavara akashandiswa kurudzi anoshamisa.
Iyo inonyatso dhizaini inoshanda mukuzara kwayo. Mukuwedzera, zvinoratidzwawo kuti rudzi urwu rwebhizimisi runogoverwawo mune mamwe makona enyika dzakawanda, izvo zvinofambisa zviri nani kutengesa kwayo.
Imwe maira bar
Kunobva: Designcrowd
Imwe mille bar dhizaini yemazuva ano. Dhizaini yayo inomira pachena ine sans-serif typography inobatanidza zvakanyanya neizvo mhando inoda kutaura. Iyo yakajairwa mugwagwa bhawa asi ine yakawandisa yemazuva ano uye yemazuva ano kutaridzika. Pasina kupokana, dhizaini isingaenderane uye inotamba zvakanyanya nemavara emakambani akaiswa, mamwe ma shades akanyanya kusviba, uye anobva kune chocolate brown uye yakawanda ocher brown. Ungatsunga kuiedza nokuda kwemufananidzo wayo chete?
Mhedziso
Magadzirirwo akawanda uye akawanda anoshandiswa kune chikamu chekudzorera, zvekuti nguva zhinji isu hatigone kutanga chirongwa cherudzi urwu tisina kutanga tafunga nezvechinhu chekutanga chatinofanira kufunga nezvacho.
Kugadzira mhando yebhawa kana resitorendi ibasa rakaoma kana ukasashanda zvakanaka kubva pakutanga. Naizvozvo, zvakakosha kuti utore nemusoro zvimwe zvezvinhu zvatakakuratidza, sezvo zvichizokubatsira kuziva matangiro.
Isu tinovimba wakadzidza zvakawanda nezve dhizaini dhizaini, kunyanya muchikamu chino chiripo zvakanyanya mazuva ese.