Ndege inozivikanwa yeGerman Lufthansa ichaunza shanduko mune logo dhizaini anopfuura makore zana. Chitupa chitsva ichi chicha ziviswa zviri pamutemo kubva muna Kukadzi 100, 7 pachiitiko muFrankfurt chinonzi #ExploreTheNew. Zvakaitika kuti mimwe mifananidzo yehunhu hutsva yakaonekwa kekutanga China yapfuura. Vatakuri veBoing 747-8 vakaona iyo brand mushambadziro yemagazini nyowani yemagazini yemuchadenga. Naizvozvo, mucherechedzo waifanirwa kutaurirana shanduko nyowani panguva yemusangano muCape Town.
Iyo nyowani logo inochengeta yayo iconic crane asi inosiya yero yeruvara kuitsiva nebhuruu uye chena duo. Nenzira iyi, isu tichaona iyo crane uye yayo denderedzwa denderedzwa pane yakasviba bhuruu kumashure. Sekureva kwaLufthansa CEO Carsten Spohr, kugadziriswazve kwechiratidzo kunopindura kudiwa kwe mazuvaano echiratidzo chendege.
Kutsoropodza kweiyo logo nyowani
Musi waFebruary 1, Andreas Spaeth, mutori wenhau wekufamba nendege, akatumira chinyorwa aine nhau dzekutanga. Mariri, Spohr akabata piritsi rairatidza nyowani ipa nendege yezvikepe zvitsva. Tsananguro yemufananidzo yakataura kuti vari kuronga kupenda ndege makumi masere mukupera kwegore uye kuti zvaizovatora makore masere kupenda zvikepe zvese.
Zvisinei, kushoropodzwa hakuna kutora nguva kuuya. Zvemagariro venhau zvakazadzwa nemakakatanwa apo vashandisi vendege vakatsoropodza iyo sarudzo yendege yekudzikisa iconic yeruvara rwayo. Zvinoenderana nemakasitoma akataurwa, uyu musiyano mukuru uye kuutsiva kwaizoita sekuramba kuzivikanwa kwechiratidzo.
Kune rimwe divi, munyori wekufamba nendege Enrique Perralla akanyora kuti iro re-dhizaini iri zvakapfava uye hazvina zvazvinoreva. Zvakare, mugadziri wemaindasitiri Clemens Weisshaar akapa maonero ake. Akatsanangura zano idzva rekambani se "puranga" achitsanangura kuti iyo pfungwa nyowani anofuratira nhaka yezvakagadzirwa naAicher. Mugadziri anotsoropodza kuti aya mavara ane hukama nekambani yeinishuwarenzi yakaipa kana bhangi riri kuora, neizvozvo rima bhuruu saka kuve zvemabhizimusi.
Nhoroondo yelogo
Pakati pemakumi matanhatu emakore graphic designer Otto Aicher akagadzirisa hunhu. Pamwe chete neboka rake revadzidzi «Gruppe E5» zviri zve Ulm chikoro chakagadzirisazve logo. Neiyi nzira, ivo vakawedzera hunhu yero yeruvara rwechiratidzo. Ruvara urwu rwakapa hukuru kugona kusiyanisa. Sezvo mumakwikwi machena uye ebhuruu kana matsvuku mavara mazhinji emazuva ano ndege dzakatungamira. Kune rimwe divi, vakatsiva iyo yapfuura typeface ne Helvetica Bold mune yakaderera bhokisi. Uyewo ivo vakadhirowa zvakare kireni kuburitsa humwe hunaku uye hwakaenzana kurongeka.