Nyika yemafashoni yakanangana nemaitiro. Chinangwa chemhando dzakawanda dzemafashoni ndechekuva nechiratidzo chakasiyana chinokumiririra sechiratidzo. Chiratidzo chinofanira kusangana nezvimwe zvinodiwa kuti chiite kuti chishande nemazvo. Iwe unofanirwa kuyeuka paunenge uchigadzira logo yemhando yezvipfeko, kuti ive isina nguva, asi panguva imwechete inotevedzera maitiro ezvino.
Kana tatarisana nekugadzirwa kwechiratidzo chemhando, tinofanira kushinga uye kushinga kugadzira zvinhu zvakasiyana nezvimwe. Mucherechedzo unofanirwa kukwezva kutarisisa kweveruzhinji kwatiri kutaura, unofanirwa kugadzirwa nekuravira kukuru uye nehanya, nguva dzose tichiremekedza hunhu uye huzivi hwefashoni brand yatiri kushanda nayo.
A logo ndiye Chinonyanya kukosha chinhu chemhando, ndechimwe chevaratidziri vekutaurirana kwemhando. Kune mhando dzakasiyana dzemalogo dzekushanda nawo, saka muchikamu chino hatisi kuzokudzidzisa chete kugadzira logo yemhando yembatya, asi isu tichaona kuti ndeipi mhando yelogo yakanaka kwazvo uye nezvimwe. yemienzaniso inonyanya kuzivikanwa pamusika.
Chii chinonzi logo uye ndechei?
Logos, sezita ravo rinoratidza, mifananidzo inomiririra yemhando. Chinangwa chikuru cheiyo logo ndechekuziva mhando kunze kwekuzvisiyanisa kubva kune vamwe vakwikwidzi. Inogona kugadzirwa nemifananidzo kana typography, iyo inozoshanda kuitira kuti vatengi vasazvizivise uye vazviyeuke sechiratidzo.
Kana zvasvika pakugadzira logo yemhando yembatya, Isu tinofanirwa kufunga nezve izvo kambani inoda kuburitsa, nhoroondo yayo, huzivi, hunhu uye akakosha mapoinzi. Kana paine chero mutsauko unozivikanwa unoita kuti iwe umire kubva kune vako vakwikwidzi vakananga, iwe unofanirwa kutora mukana iwo uye nekuipa mukurumbira.
Mamwe emisimboti akakosha ayo dhizaini ye logo yakanaka inofanirwa kusangana ndeyekuti, kuwedzera kune iva mumiriri wechiratidzo, iva nyore uye yepakutanga. Kuti itevedza zvisungo izvi zvinoita kuti zvive nyore kuti veruzhinji vayeuke, kuti ichagara nekufamba kwenguva uye kuti ichange iine basa uye inochinjika kune chero nzira yaunoshanda nayo.
Mhando dzemalogo
Nhasi, munyika yegraphic arts, marogo anogona kuiswa mumapoka mana akasiyana; logos, isotypes, imagotypes uye isologos. Kana mumwe munhu asati anyatsonzwisisa nezve musiyano pakati peumwe neumwe wavo, isu tichatsanangura pazasi kuti chimwe nechimwe chinei.
Zviratidzo
Chiratidzo ndicho icho inoumbwa chete netaipa kana kuumbwa kwemazwi. Nekushandisa rudzi urwu rwezvekushandisa, zvinoita kuti mimba yako iwedzere uye nyore kuyeuka. Mamwe ma logos anonyanya kuzivikanwa kwatiri tese iCoca Cola kana Google.
isotypes
Mune ino kesi, tinoreva kudhirowa kana graphic element yemhando. Mune mamwe mazwi, chifananidzo chinomiririra chimiro chefashoni uye icho chinoyeukwa nevateereri vakasiyana-siyana icho chinotaura. Simbisa kuti isotypes inoumbwa nemufananidzo chete, hapana chinyorwa chinobuda. Mhosva yakajeka yerudzi urwu rwe logo ndeye Apple neapuro yayo yakakurumbira.
Kuti ushandise rudzi urwu rwelogos, unofanirwa ita ongororo yakazara kwete chete yemhando yauchashanda nayo, asi yemareferensi yemamwe isotypes ane hukama kune ese chikamu chedu uye kunze kwayo.
Imagotype
When isu tinoisa pamwechete logo uye isotype inotipa imagotype semhedzisiro. Vazhinji vedu takajaira kuvaona, asi hatizivi izwi chairo rekureva kwariri. Naizvozvo, imagotype mubatanidzwa pakati pechiratidzo nechinyorwa.
zvese zviri zviviri, Ivo vanoshanda senzira yekutaurirana pakati peiyo brand nevashandisi.. Isu tinokuyeuchidza kuti iyi mhando yelogo inogona kushanda nezvose zviri zviviri zvinhu pamwechete kana zvakasiyana. Mamwe emalogo ane mukurumbira Carrefour, Converse kana Chanel.
isologist
Sezvakaitika kare, a isologo inoumbwa nemufananidzo uye zvinyorwa, asi munyaya iyi havagone kuparadzaniswa, vanoshanda pamwe chete. Mune mamwe mazwi, isotype uye logo zvinogara.
Rudzi urwu rwemalogo ndidzo dzinonyanyozivikanwa kana uchigadzira zita remhando, asi vanoshanda nemazvo kutisiyanisa kubva kumakwikwi edu akananga. Muenzaniso weiyo isologist ndiBurger King kana Starbucks.
Kuti usarudze kuti ndeupi mhando yelogo yakanakira mhando yako iwe unofanirwa kuyera zvese zvingasarudzwa, kuve pachena nezve kwaichazogadzirwazve, saizi, nezvimwe. Kune akawanda fashoni mhando anotevera maitiro ekusarudza kuti isotype itaure, asi iyi nzira inogona kusabatsira purojekiti yako. Usakanganwa kubhadhara kune legibility yekugadzirwa kwako.
Maitiro ekugadzira logo yembatya
Nhanho yekutanga uye imwe yeakanyanya kukosha kugadzira logo dhizaini zvinoenderana nechikumbiro, ndiyo chikamu chekutsvagisa uye kutsvaga mareferensi. Iko hakuna mashiripiti formula inogadzira iyo yakakwana logo mune imwe nyaya yemasekonzi.
Iwe unofanirwa funga nezve izvo mhando inokumbira kwauri uye izvo zvinotarisirwa nevateereri. Iwe unofanirwa kuedza kunzwisisa uye kufungidzira kuti mhando inofanira kuonekwa sei. Paunosvika pasi kuti ushande, funga nezvezvinhu zvakakosha zvakadai sekugoneka, kuchinjika, kubereka, maitiro ekuona uye, pamusoro pezvose, kuti ive isina nguva uye yakasarudzika.
Kana wapedza chikamu chekutanga chekuferefeta, chikamu chechipiri chinotanga, umo iyo dhizaini nzira nerubatsiro rwemifananidzo. Sezvatinogara tichikuudza, hazvifanirwe kuti iwe uzive kudhirowa senge chanza nekugadzira nekukurumidza kudhirowa nekunongedza uye. kujekesa zvose manyorerwo uye mafomu yaunoda kushanda nayo zvakakwana.
Usachengete yekutanga dhirowa yaunoita, edza, zadza ese mapepa emifananidzo uye kana uine mashoma maka pfungwa dzaunonyanya kufarira, dzibatanidze, dzirase uye uwane dhizaini yakanakisa.
Paunenge uchinge uine yakakwana sketch yechipfeko chako brand logo, ndizvo Yave nguva yekuti iwe ufunge kana ichinyatso buritsa meseji yemhando, kana iri yepakutanga, isingane nguva, inoverengwa, nezvimwe.. Kana mhinduro kumibvunzo yese yaunozvibvunza iri hongu, inguva yekuitora kumakombuta uye woiunza kuhupenyu uchishandisa chirongwa chekugadzira chaunovimba nacho.
Mienzaniso yezvitupa zvemhando
Kugadzira logo yefashoni zvinoreva kunanga vateereri vakakodzera, inova yako yekuratidzira muhupenyu uchishandisa zvipfeko zvako uye zvishongedzo. Tevere iwe unozogona kuwana mimwe mienzaniso yemalogos ezvinozivikanwa mhando kuti akubatsire uye nekukurudzira iwe.
Louis Vuitton
Dior
Giorgio Armani
Miu Miu
The North Face
Versace
Zara
Tora uye takura
Chanel
Moschino
Revhi
Stradivari
Sezvatakambokuraira, dzidza kuti rudzi rwako ndiani uye edza kutsvaga chinozivisa chinovamiririra semhando yefashoni. Iwe unofanirwa kuve wakajeka pamusoro pezvinhu izvi usati watanga kugadzira kuti hurongwa huve nyore. Dzidza makwikwi, uye ita kuti uonekwe pakati pemhando dzese dziri pamusika.