Mazuva mashoma apfuura isu takanga tichitarisa yakanaka mienzaniso yemalogo uye dhizaini izvo zvakafemerwa nehunyanzvi kufamba kwe VaBahuaus Uye nhasi ndoda kuenderera mberi neyakajairika iri zvakare yakabatana neichi, pachokwadi ivo vakaita sehanzvadzi uye vane hunhu hwakawanda zvakafanana, zvisinei hazvo pane misiyano inozivikanwa pakati pemafambiro maviri aya.
Tevere isu tichaongorora kufamba Art deco uye isu tichaona mimwe mienzaniso yakachinjirwa kune logo dhizaini.
Art Deco yakabva kupi uye chii chinoratidza hunhu?
Izwi rekuti Art Deco rakagadzirwa mukupera kwema20 sezita reiyo geometric akacheka masitayera akasimba dhizaini muma1925 uye anotora kubva muXNUMX 'Yekushongedza Arts' kuratidzwa muParis, iyo yakaratidza kuve chiratidzo chinoshamisa chemafashoni.
Yakazviratidza mune yekushongedza hunyanzvi, kuvaka, graphic dhizaini, dhizaini dhizaini, fashoni dhizaini, zvishongo, uye dhizaini yemukati; kunyangwe hazvo asi asi padiki padiki mune hunyanzvi hunyanzvi (semuenzaniso kupenda uye kuveza).
Kunyoreswa panguva imwechete iyo La Bahuaus akazvarwa seyazvino, inogovana yakawanda yehunhu hwayo, ichisimbisa pakati pavo maitiro ekuparadzaniswa. Panyaya yeArt Deco isu tiri kutaura nezve kuratidzwa kuri zvakare kwakawanda uye kwakazviratidza mune akati wandei mativi, saka hunhu hwayo hunoshanda kunzvimbo dzakasiyana.
- Yakafuridzirwa na vekutanga vanguards: Kuvaka, cubism, ramangwana, chikoro cheLa Bahuaus uye expressionism. Iko kukanganisa kweCubism neBauhaus, kwakasanganiswa neSuprematism uye kufarira kwevaIjipita, maAztec neAsiriya motifs, zvichimutsa chimiro chakaratidzirwa neakawanda zvakapfuma zvigadzirwa kana eclecticism.
- Semaitiro akazvarwa munguva yemuchina, yakashandisa hunyanzvi hwenguva idzodzo kuvasvitsa mumhando dzayo: mitsetse yemuchadenga, chigadzirwa chevheni yazvino, mwenje wemagetsi, radio, marine lining uye skyscrapers mienzaniso iyo pasina mubvunzo yakakurudzira kufamba kwehunyanzvi.
- Aya maitiro ekugadzirisa dzakaratidzirwa muzvidimbu zvidimbu, nehuvepo hwemablocks macircuit kana marange uye mashandisirwo e symmetries pamwe nekugara kuri geometrization yezvimiro.
- Iko kushandiswa kwetypography kunozivikanwa neiyo shandisa zvakashinga, zvisina-serif kana zvisina-serif dhizaini, uye mitsara yakatwasuka (zvinopesana nezvakatadza uye zvakasarudzika curves zveArt Nouveau).
- Padanho repamusoro iyo aerodynamic geometry, zigzag, chazvino uye chekushongedza, aive mazwi airatidza chishuwo panguva imwe chete chekududzira zera remazuva ano remuchina uye panguva imwechete kugutsa kuda kwekushongedza.
- Mumabasa ake anoedza kumiririra zvimwe zvisingabvumirwe izvo zvinokurudzirwa nemasikirwo, senge anopenya mwaranzi mwaranzi, mvura inoyerera, kana makore anobuda.
- Kune rimwe divi mukuveza uye kuvaka iyo mumiririri wemhuka yainyatsotaura nezvehumwe hunhu senge yekumhanyisa uye kune izvi vaishandisa magazeti, greyhound, mapanteri, hangaiwa kana mhombwe.
- Uye zvakare, a inogara ichitaura kumarudzi ese ezve phytomorphic element (mune chimiro chechirimwa) uye maruva, cacti kana miti yemichindwe zvinoshandiswa zvinomiririrwa nenzira dzejometri tsananguro.
Kunyangwe isu tiri kutarisa nezve logo dhizaini, pazasi ini ndinokusiira iwe nesarudzo yemagadzirirwo kana maposta anonwa kubva kune ino maitiro.
Kambani kuzivikanwa uye logo dhizaini
Yedu yazvino yakagadzirwa muParis uye pamusoro pezvose inomira pamusoro pekunaka kwakanyudzwa mune ayo mafomu, kushomeka kwezviwanikwa uye kusimba kwaanotamba nako nemuvara. Pasina kupokana, zvivakwa zvinotungamira zvinoreva chikoro ichi, kurongeka kwekutanga kwenzvimbo kuve chinhu chakakosha. Ehezve, ayo aesthetics zvakare akasvetukira pane yakajeka graphic uye logo dhizaini chikamu nemaprojekiti makuru senge Yves Saint Laurent's, yakagadzirwa uye yakagadzirirwa naA A. Cassandre. Kunyanya dhizaini iwe yawakagadzirira pivot inonyatsomiririra ino yazvino. Tinogona kuwana yakajeka mareferenzi uye zvinofurira mumabasa akasiyana siyana, senge marogo e Meow neMuchina iyo inotamba neyakaora kwazvo kuora kuita mafomu ekutanga uye zvinhu zvakaiswa mukati meiyo chaiyo typeface iyo inoonekwa mune yega logo.
Sezvo isu tichigona kuona zviri nyore, pane kubatikana nezvose zvine chekuita nejometri, chazvino, michina nekusimudzira tekinoroji. Mechanism, kukura kwemaguta uye kubuda kwenzanga nyowani yevatengi ndiyo inonyanya kupa kurudziro kune vedu vagadziri vanove ivo mahunyanzvi uye makanika emalogo avo. Tinogona kutaura kuti sitaira iyi yakanyanya kutarisa kune epamusoro echelons yenzanga uye humbozha hwakatsvakwa mune yega yega chikumbiro kuburikidza nekushandisa yekudzora, yevakadzi uye yakanakisa macurves. Kufuridzira, kuwedzeredza, kudisa zvinhu uye hunyanzvi ndiwo mazwi anonyatsotsanangura ichi chose chimiro chehunyanzvi.
Sezvo musiyano mukuru naLa Bahuaus tinoona kuti Art Deco, kunyangwe ichinzwawo kunakidzwa kunotyisa kwemafomu uye kuishandisa semotokari kutyora mapatani apfuura, haiyedze kusvika kana kujoina zvinoshanda. Pane zvinopesana, inosarudza kugara mukushongedza, ichiita senge yekuratidzira. Tarisa pfungwa iyoyo yekufungisisa uye tsvagisa runako runounzwa nenguva itsva yemakore ekuma 20. Tinogona kuwana vakapona venguva iyoyo mumabasa akasiyana siyana, zvakare ekuvaka akadai seRockefeller Center zvivakwa muNew York.
