Mhando dzese dzeratidziro yehunyanzvi dzakaputikira mukugadzirwa kwehunhu hwekambani uye kufungidzira kwema brand nemalogo. Muenzaniso wakanaka ndiwo wandinokuunzira nhasi uye uyo wakagadziriswa nengano Pablo Picasso: Iyo yakakurumbira mwenje kupenda maitiro, kunyange chiri chokwadi kuti hofori yedu isati yafunga kuyedza nayo, vamwe nyanzvi uye maartist vakaita zvipo zvavo zvidiki.
Izvo zvinoreva kuti kushandiswa kweiyi nzira kune dhizaini yezvitambi uye mabhizimusi zvigadzirwa zvinotitungamira kune minimalism kuti titaure nezve ngano dzehunyanzvi, ngano uye pfungwa dzinofashukira munguva.
Kwakatangira Chiedza Kupenda
Izvo zvese zvakatanga kutenderedza gore ra1914, nguva iyo kuvandudzwa kwekutora matekinoroji kwaive kutora uye zvaive zvekunzwisisa mafoto maitiro muhuwandu hwayo. Muchirevo chechinyorwa chirevo chekutanga chekupenda kwakajeka chakamuka, asi hongu kwete nemaitiro ekushongedza kana ehunyanzvi asi neyakajeka kuongorora uye neimwe nzira vavariro yesainzi. Maoko ekutanga kutora maitiro aive aFrank Gilbreth nemukadzi wake Lillian Moller Gilbreth uyo akashandisa mwenje diki kuteedzera kufamba kwakaitika mukugadzira foto refu. Chinangwa chete chaive chekugadzirisa mashandiro uye kurerutsa basa rakagadzirwa mukambani yavaimhanya.
Nekudaro, kumberi uye pamberi paPablo Picasso, muimbi Man Ray akatofunga zvekuyedza iyi «nzira» nyowani, kunyanya kutenderera gore ra1935, paakatipa nhevedzano yemifananidzo, izvi zvatova pachena zvine hunyanzvi hwakajeka uye huremu hwehunyanzvi izvo yakanzi Nzvimbo Yekunyora. Kuti aite izvi, akavhura shutter yekamera yake kusvika pakakwirira uye akashandisawo tochi diki kugadzira mhando yekutenderera nemitsetse mudenga. Pasati Picasso anyatsoongorora nzira iyi, Gjon Mili akaunza strobe mwenje matekiniki ekutora maficha munzvimbo hombe uye mukuratidzira kumwe chete, chimwe chinhu chiri kushandiswa nevazhinji vateereri mukati mehusiku nehusiku kureba kutora mifananidzo.
Nekudaro, muma1950s Picasso yakatanga kugadzira akateedzana mafoto ekuyedza akakurudzirwa uye akafemerwa nehunyanzvi hwaGjon Mili, iri iyo siluetti yecentaur kuburikidza nekamwenje kadiki kemwenje iyo yakawana mukurumbira zvakanyanya uye inenge iri iyo zvakagara zviri izvo zvinowanzo kutorwa senge chirevo chekutaura nezve kupenda kwechiedza. Zvishoma nezvishoma mudhirivhi wedu aigadzira mafomu akasiyana uye achishandira nziyo zvekuti kunyangwe pakuona kwekutanga kungave kuri nyore, ivo pasina mubvunzo vaive nerevo huru uye zvaireva kana zvasvika pakunzwisisa mufananidzo, hunyanzvi, kuyedza uyezve maungira. zvisaririra zvePicasso nenzira yemasiketi.
Zvimiro uye zvirevo zvehunyanzvi
- Unyanzvi hwemumigwagwa, kufungidzira kugrafiti uye rusununguko rwekusika: Pamberi pekupenda kwechiedza isu tinowana zvinorehwa zvakafanana chaizvo neizvo zvakawanikwa kuseri kwemumigwagwa uye kunyange kunyudzwa mufilosofi yegrafiti. Iyi inzira yekutyora neimwe nzira nehunyanzvi, nzira yekumedza kuyedza uye kusiya mitemo. Chaizvoizvo chero chinhu chinogona kuve yedu chaiyo kanivhasi uye nenzira iyi hunyanzvi hunogona kupfeka chero kupi, mune chero chimiro uye kunze kwechero paradigm kana dzidziso yezvakanaka.
- Ephemeral chikamu uye nemanzwiro akasungirirwa akaiswa mune inoratidzira dhizaini: Chimwe chezvinhu chinotikanganisa zvakanyanya mumifananidzo iyi yePicasso ndiyo nzira yekumiririra neyekugadzira hunyanzvi kuburikidza nerudzi rwe "kuita" sezvo muimbi wedu achizviratidza kwatiri mukugadzira kwakazara uye akaputirwa pasi pemwaranzi yechiedza kubva kwake shanda. Izvi zvechokwadi zvine huremu hwakakosha muhurukuro sezvo ichisimbisa ephemeral hunhu hwezvinhu zvese zvakatikomberedza, zvese nyika, hunyanzvi uye kufamba kwevanhu kuburikidza nehupenyu.
- Kurevererwa uye kugadzikana kwehunyanzvi avant-gardes: Nekuda kwenguva iyo yawakagadziridzwa seyehunyanzvi hwekushandisa uyezve nekuda kwechimiro chakaigadzira, tinogona kusimbisa kuti kushandiswa kweiyi nzira mune chero mhando yekuumbwa iri nenzira yechinyorwa chePurotesitendi. Iko kune kupora kwemweya mune imwe pfungwa yekurevererwa kwehunyanzvi hwakasimudzirwa munguva yeSpanish yapashure pehondo uye avant-garde. Unyanzvi hwakakosha uye kuratidzwa kwehunyanzvi hakuperi: Iyo inogona kuveza mune chero svikiro, kuburikidza nechero hunyanzvi uyezve kune chero chinangwa.
Chiedza Kupenda mune logo dhizaini
Kune izvi zvese, hazvishamise kuti makuru mabhureki akasarudza marogo anoteedzera maitiro. Iwo aesthetics yezvinhu zvakagadzirwa kuburikidza neiyi nzira zviri nyore zvakakwana kuti zviteedzerwe kana kuteedzerwa muAdobe Illustrator kana chero imwe chirongwa chedigital dhizaini. Pane dzakawanda nguva, mhando iyi yemalogo inotokurudzirwa nekuti mushure mezvose, kana ichiratidzwa seyakasimba nziyo, inomiririra chiitiko cheChiedza Kupenda mune yakatonyanya kuvimbika uye inonyanya kurova nzira. Ipapo ini ndinokusiya uine mimwe mienzaniso.
