Kune akawanda mabhureki aunogona kutarisa kuti uwane kurudziro kana uchigadzira logos. Asi zvakare kuziva nhoroondo uye kunzwisisa zviri nani musimboti uye zvinoreva logos (kusarudzwa kwemavara, zvidhori, nezvimwewo). Ndokusaka takatarisa pane Maserati logo. Unozivei nezvake?
Uyu brand ndeimwe yeanonyanya kuzivikanwa muchikamu chemotokari uye ane hukama nemhando yepamusoro yemotokari. Akaberekwa muna 1914 muItaly, asi iye zvino ava kuzivikanwa pasi rose. Uye kunyange muna 1990 yakava chikamu cheFiat Chrysler Group, inoramba ichichengetedza mavambo ayo.
Nhoroondo yeMaserati
Usati waenderera mberi nekutaura nezve Maserati logo nekushanduka kwayo, zvinoreva, nezvimwe. iwe unofanirwa kuziva zvishoma nezve brand pachayo.
Mune ino kesi, Maserati akaberekwa musi waDecember 1, 1914. Panguva iyoyo, hama dzeMaserati dzakatanga chirongwa chavo, asi chaive chisiri chemhando yepamusoro kana chirudzi chemotokari pachacho. Chaizvoizvo, yaive workshop yemotokari.
Vakavamba pa1 Via de' Pepoli muBologna, uye munguva yavo yekuzorora vakatanga kugadzira mota. Kunyanya kubva pavakabatwa muHondo Yenyika I uye vasina basa rakawanda (kunyangwe ivo vakafungawo panguva iyoyo kuvhura bhizinesi rekugadzira spark plug muMilan, iyo Fabbrica Candele Maserati). Kunyange zvakadaro, zvakagadzirisa Alfieri, mumwe wehama, angada kuenderera mberi ochinja zvaakagadzira kuti ave chimwe chinhu chaicho. Nechikonzero ichi, akatsvaga fekitori isingachashandiswe muPontevecchio uye vakatamira ikoko kunotsvaga kambani nyowani: Officine Alfieri Maserati SA.
Kuberekwa kwechiratidzo
Iyo Maserati logo haina kuzvarwa pakangogadzirwa kambani. Kutaura zvazviri, zvakavatorera gore kuti vaone kuti vaida mufananidzo iwoyo uye kuvabatsira kuti vazviratidze pakati pevakwikwidzi vavo. Nokuda kwechikonzero ichi, Mario Maserati, mumwe wehama akanga asingafariri injini (uye aifarira zvekugadzira), ndiye aitarisira kuigadzira.
Kana iwe wakaona iyo logo, iwe unozoziva kuti itatu. Vakawanda vanofunga kuti izvi zvine chokuita nadhiyabhorosi kana kuti “akaipa”., kwete mupfungwa yokunaka, asi yokuva mukuru uye akafanirwa namwari. Asi muchokwadi kufemerwa kwaMario Maserati kuri kwepasi.
Akaona Tsime reNeptune riri paPlaya Mayor muBologna. Kana musingazive, chifananidzo ichi chinoreva simba uye simba, uye ndizvo zvaida hama iyi kuti vanhu vanoona logo vanzwe.
Pashure akafunga nezveruvara palette, uye akashandisa tsvuku nebhuruu nekuti iwo chikamu chemavara emureza weBologna ndiko kwavakagariswa panguva iyoyo (tiri kutaura nezva1920).
Saka isu tinogona kutaura kuti matatu ndeaya aNeptune uyo, sezvamunoziva, akaishandisa kufambisa simba rake uye nekukunda vavengi vake.
Iko kushanduka kweiyo Maserati logo
Uye ikozvino hongu, isu tichakuudza zvishoma nezve shanduko iyo Maserati logo yakaitika. Ramba uchifunga kuti, kubvira 1920 pavakasarudza kuve nechiratidzo, makore mazhinji apfuura uye vanga vachichigadzirisa nekufamba kwenguva.
Nekudaro, isu takave nedambudziko rekutsvaga yekutanga chaiyo logo (kana yaivepo isati yasvika 1926). Uye ndezvekuti mamwe mabhuku anotaura nezve logo iri kuiswa muna 1926, iyo inoita makore matanhatu apo isu hatizive kana Mario Maserati akagadzira imwe yapfuura logo kana kwete). Kana tikacherechedza zvatakakuudza pamusoro pekwakabva logo, tingati hongu, nokuti iyo yakachengetwa kubva muna 6 kusvika muna 1926 inoita seisina ruvara.
Kubva 1926 kusvika ku1937
Tinotanga neimwe yekare logos. Izvi, Yakaunzwa muna 1926, yaive rectangle yakatwasuka ine hwaro hweruvara rwesirivheri. Mukati maive nekatatu kengano kaine mamwe magriles aitevedzera radiator. Yakanga yakagadzirwa nemitsara mitema yakachinjika 3 inoparadzanisa harpoon kubva pazasi petatu.
Pazasi chaipo vanoisa mhando yeMaserati, ese mumavara makuru, uye mune sans serif. Iwo mavara aive akaenzana saizi uye matatu akaiswa pamberi pamusoro pezita remhando yacho.
Shanduko yekutanga yeMaserati logo
Mumakore a1937 na1943, chiratidzo cheMaserati chakachinja. Muchiitiko ichi, Mukati merectangle yakatwasuka mutsvuku, vakaisa ovhari mugrey zvakare yakatwasuka. Uye mukati meizvi vakagadzirazve matatu matatu kuti ive nyore.
Ipapo, pazasi, zita reMaserati rakaiswa, mavara ose mumabhii makuru, ane mavara matsvuku.
Shanduko huru yeMaserati
Maiva muna 1943 apo chiratidzo cheMaserati chakachinja chakazara. Muchiitiko ichi vakashandisa ruvara rwakasiyana rwemavara, nebhuruu, chena uye grey. Vakabvisa rectangle, vachichengeta oval, ine yebhuruu kumashure, iyo yaingove ine matatu matatu. Izvi zvakayambuka nezita rechiratidzo, Maserati, muchena uye mavara makuru uye saizi yakafanana.
Imwezve twist
Kushanduka kwakatevera kwakatora makore mashomanana chete, kubva muna 1951 kusvika muna 1954. Muchiitiko ichi inotaridzika zvakanyanya senge 37s logo, pawakanga uine ovhari uye wakaparadzanisa katatu (iyo yakapotsa yadzokera kumavambo ayo) uye chikamu chezita, mukati meovhari imwechete, uye ine mavara machena. Kumashure kwaive neblue kana pakaita mavara uye chena mune matatu, iyo yaioneka mutsvuku nebhodha reblue rose.
Kubva 1954 kusvika ku1983
Chaizvoizvo, isu taigona kufunga nezve iyi Maserati logo se rudzi rwe "kupolisha" yapfuura, nekuti inonyatso chengetedza zvese izvo zvatataura, chete kuti zvakaitwa nenzira yakajeka uye nemugumisiro wehunyanzvi.
1983 a 1985
Pasinei nokuti iyo yapfuura yakagara kwenguva yakareba, iyi haina kugamuchirwa zvakanaka uye nokuda kwechikonzero ichi yakabviswa nokukurumidza. Yakaramba ichichengeta oval ine muganho webhuruu, asi korona yakagadziridzwa mubhuruu uye zita reMaserati rakaonekwa pazasi mune dema. (asi nemabhii madiki).
1985 a 1997
Saka vakadzokera ku1954, vaine mamwe madiki tweaks.
Kubva 1997 kusvika ku2006
Kutevera hwaro hwechiratidzo chekare, mune iyi kesi vakanatsa ovha neruremekedzo kune yavaive nayo kare, vachichengeta zvimwe zvese. Imwe yekuchinja kukuru yaive iyo mavara acho aive makobvu asingarasikirwe nekujeka nekupinza.
2006 a 2015
Kuchinja kutsva kwaingova nechokuita nehukuru hweovha, iyo inoiisa mune imwe "yakakwana" chimiro. Yakanga ichine trident yekutanga mutsvuku uye yebhuruu kumashure kweizwi Maserati mumabhii makuru.
Mukuwedzera, yakashandiswawo panguva iyoyo iyo logo nenzira ine mativi matatu uchishandisa grey gradients. Muchiitiko ichi logo yakaitwa idiki zvishoma, asi yakanga ichiri kuverengwa.
2015 kusvika 2020, shanduko yenzira
Apa ndipo patinogona kuwana shanduko huru yeMaserati logo, kurasikirwa neovha uye kusiya chete katatu mutema uye, pazasi, ichikura, izwi rekuti Maserati. Yaiva muE pakawira trident. Uye zvese mune zvitema.
2020 a 2023
Kusvikira ikozvino, iyo logo yakachengetwawo mutsvuku, kunze kwekuti, kunyange zvazvo trident isingashanduki (inowedzera kukura) uye inoramba iri panzvimbo yeE, typography yezwi inoita. inoshandurwa kuita font yemavara akabatanidzwa, sokunge vaida kuratidza kufamba.
Wakamboongorora logo yeMaserati seizvi?