Mhando dzemalogo

Brands zvinhu zvine graphic izvo zvakashanda kumisikidza imwe kambani pamusika, marogo chimwe nechimwe chezvinhu izvi chinomiririrwa chimwe nechimwe pane imwe nzvimbo uye chinogona kuva nenzira dzakasiyana.

Asi mune ino post, hatina kuuya kuzongotaura nezvezvinhu izvi, asi pane kudaro, yeimwe neimwe yemhando dzelogos dziripo. Kana iwe wagara uchinetseka kuti logo inogadzirwa nei, kana kuti chii hunhu hwayo, isu tichakutsanangurira iwe zvakadzama pazasi.

Pamusoro pezvo, isu tichakuratidzawo mamwe emhando yepamusoro logos akadzika munhoroondo.

Logos: chii ichocho?

Iyo logotype, inotsanangurwa semhando ye typographic dhizaini. Icho chikamu che graphic dhizaini, kunyanya chitupa dhizaini kana zvakare inonzi branding. Muchikamu chekushambadzira kwedhijitari inozivikanwawo zvakanyanya. Iyo inonyanya kuratidzwa nekuumbwa kana kugadzirwa zvichibva pane graphic zvinhu izvo, kazhinji, mafonti kana zvimwe zvine mukurumbira zvinhu.

Iwo zvakare anowanzo kutsanangurwa nekudoma, ndiko kuti, zita rinopa zita reiyo kambani chaiyo kana sangano rakagadzirirwa iyo logo, uye. ichakupa humiriri hwakanyanya maererano nehunhu hwako uye mufananidzo wako sekambani.

Hunhu hwese

Ndezvipi izvi

Zviratidzo inzira inokurumidza kuburitsa mumwe mufananidzo nezve izvo zvinotarisirwa kumiririra kana kuratidza imwe kambani. Mune mamwe mazwi, ndiyo nzira yakakwana yekutsanangura zvinhu zvakaita se: chigadzirwa chekambani, kukosha kukuru, nzira iyo brand ichataurirana, kureva, toni yekutaurirana ichashandiswa, iyo huru. chinangwa kana zvinangwa vakuru vekambani nezvimwe.

Typology

Kune mhando dzakasiyana dzemalogo dzatichaona pazasi, imwe neimwe yemhando idzi inoratidzwa nekumirirwa neimwe nzira, saka, kune mhando dzakasiyana uye dzakasiyana izvo zvakadzika munhoroondo yekumaka seyakabudirira zvakanyanya pamusika.

Historia

Izvo vashoma vanoziva nezve logos ndezvekuti nguva refu isati yave logo, vaive zvisimbiso. pakanga pane imwe nguva apo mifananidzo yemifananidzo iyo yakaumbwa iye zvino yakanga isipo, zvinhu zvose zvakafananidzirwa nemaoko, saka zvakanga zvisingabviri kuwana logo yakanyatsofananidzira kana kushanda. Nechikonzero ichi, vazhinji maartist kana vagadziri vakatanga kuvaratidza muchimiro chemifananidzo kusvika vawana hunyanzvi hwekupedzisira.. Asi vaive rudzi rwezvisimbiso.

Nguva uye kushanda

Chekupedzisira, zvinofanirwa kucherechedzwa kuti logos dzakagadzirwa uye dzakagadziridzwa, ndiko kuti, mabhureki mazhinji anosarudza kugadzirisazve imwe mhando nekuti nekufamba kwenguva, yakamira kushanda, kana nekuti chigadzirwa chakashandukawo uye chakachinja, kana nekuti chifananidzo icho inomiririra vatengi vako kana ruzhinji rwako haruna kukwana. Saka, Pakati pezvinhu zvakakosha izvo logo inofanirwa kuve nayo ndeyekuti inofanirwa kuenderana nenguva kana nguva uye inofanira kuramba ichishanda.

mhando dze logos

logos kana logos

Logos kana logos anoratidzirwa nekuve nhevedzano yemashoko mapfupi asingapfuure mazwi matatu akanyorwa, uye ayo asingakanganwike zvakakwana kune veruzhinji ayo akagadzirirwa.

Nechikonzero ichi, marogo anoumbwa kubva kune akasiyana mafonti. Izvo zvinonyanya kukosha uye kune izvo zvinopihwa zvakatanhamara, imhaka yetaipa, sezvo inogona kuve yakasiyana-siyana uye iyo yakawanda inomiririra, zviri nani.

Kune akawanda mabhureki anobheja chete pane logo yekupa ese akanakisa kumeso.

isotypes

Isotype inoratidzwa nekuve rudzi rwechiratidzo kana chinomiririra panoratidzwa zvimwe zvezvinomiririra zvemhando. Nemamwe manzwi, kana tiri kugadzira mhando yechitoro chemitambo, tichasuma zvimwe zvinhu zvine hunhu hwemitambo, rhythmic uye nehumwe chiyero.

Izvi ndizvo zvinonyanya kumiririra isotypes, iyo inogara yakarongedzerwa nemifananidzo zvinhu, izvo zvinovapa kumiririra kuri nani kweiyo brand. Uye zvakare, zvimwe zvinhu zvakaita seruvara rwekambani kana zviyero pakati pechinhu uye chinhu zvinosanganisirwa.

Imagotypes

Imagotype inotsanangurwa semubatanidzwa wakakwana pakati pechiratidzo uye isotype. Chimwe nechimwe chazvo chinofanira kumiririrwa nenzira iyo inooneka inopa yakakwana yekuona chiyero. Kuwedzera, mhando dzakawanda dziri kubheja pamhando iyi yedhizaini, ndosaka ichiwedzera kufarira dhizaini yakanaka yekuona, yakanyatso kurongeka uye yakaenzana.

Nokuda kweizvi, mifananidzo ivo vanowanzosimbiswa neiyo yakanaka typography uye yakanaka graphic kuumbwa inoumbwa nechimwe nechimwe chezvikamu zvatinoziva. Pamusoro pezvo, zvakare ine patented mumubatanidzwa wemabhurandi kuti kune huwandu hukuru hwemhando iyi yemagadzirirwo pamusika.

isologos

Iyo isologos mubatanidzwa pakati pechiratidzo neisotype asi panguva ino, inoumbwa nezvikamu zviviri zvakakamurwa zvakakwana. Mune mamwe mazwi, kana ukafunga kuparadzanisa chero chezvikamu izvi, dhizaini yacho inomira kushanda. Zvinoreva kuitazve dhizaini iyi. Ndicho chikonzero chimwe nechimwe chinhu chinopindira mukugadzirwa kwayo chakaitwa nechinangwa kana basa., hapana chinoitwa netsaona sezvo panofanira kunge paine chikonzero chiri seri kwayo chinobuda mumharidzo yako. Mukuwedzera, ivo vanofanira kunge vakanyatsogadzikana kuitira kuti, gare gare, mukushandiswa, inoshandiswa zvakanaka.

Muchidimbu, kune akati wandei emhando madhizaini aripo. Sezvatakambotaura kare, imwe neimwe yeiyi typologies inoratidzwa nekuti inozadzisa mabasa akasiyana zvachose kubva kune mumwe nemumwe. Chinhu chakakosha ndechekuti iwe udzidze uye uzive kuti chimwe nechimwe chazvo chii, kuitira kuti iwe ugozoziva gare gare kuti ndeupi rudzi rwedhizaini inonyatsoenderana kana inogona kuiswa kune yako brand dhizaini.

Tevere, tinokuratidza mamwe emhando yepamusoro dhizaini. Chimwe nechimwe chazvo chinosanganisira typology yakasiyana, kuitira kuti iwe uone zvinhu zvayo uye mabasa mune zvakadzama.

Mienzaniso yemalogo

Logo (Coca-Cola)

Iyo yakakurumbira mhando yezvinwiwa zvinozorodza yakasarudza izvo zvatinoziva sechiratidzo, ndiko kuti, dhizaini inotanga nekugadzirwa kweiyo typography. Naizvozvo, ivo vaifanira kumira uye kupa hupenyu kune iyo logo vachishandisa yakanyatso hunhu typography. Imwe inopa imwe dynamism uye kufamba kwaifanirwa nechiratidzo, kuburikidza neiyi typeface uye kunyanya, dhizaini yayo, vakakwanisa kupa iyo brand simba uye simba raikodzera. Mukuwedzera, ruvara rwayo rwemoto runoita kuti zvinhu izvi zvive zvakanyanya, izvo nhasi zvakakwanisa kuva mupfungwa dzevatengi vayo.

Isotype (Nike)

Imwe yemhando inomiririra zvakanyanya rudzi urwu rwekugadzira pasina mubvunzo ndeimwe yemafemu makuru ezvipfeko zvemitambo munhoroondo, Nike. Iyo kambani yakasarudza kusarudza dhizaini iri nyore, dhizaini inomira pakati pemamwe mabhureki uye inogona kuzivikanwa kubva kune yese. Kare pamberi peiyo yakakurumbira Nike logo ine chiratidzo uye typography yayo, mhando yakasarudza imwe dhizaini uye yakapusa dhizaini. kwaakashandisa chete chinhu chatinoziva nhasi, chikwekwe chine mukurumbira.

Imagotype (Amazon)

Amazon, parizvino iyo hombe e-package kambani, yakasarudza dhizaini yemhando yakavakirwa pane imagotype. Muchiratidzo chavo tinogona kuona kuti vakasarudza sei typography iyo yaizoratidza zvese brand uye kambani. Mukuwedzera, ivo vakawedzera kuwedzera, iyi yekuwedzera inotemerwa neyakajeka chinhu chinoshanda sechiratidzo, kunyemwerera. Kunyemwerera uku kunomira kunze kwehupamhi hweiyo logo yese uye zvakare inoratidza imwe neimwe yeakanyanya kunaka uye hunyanzvi maficha ekambani kune vatengi vayo. Pasina kupokana, logo yakagadzirirwa kupa inodiwa hunhu hwekambani.

Logo (Burger King)

Uye kupedzisa iyi rondedzero diki yemienzaniso, tinokuratidza muenzaniso weBurger King, iyo yakakurumbira chikafu chekudya kutenderera pasirese, ini ndinoshandisa dhizaini iyo, pakutanga pakuona, inopa chiyero uye simba iro chigadzirwa chinoratidza mupfungwa. yevatengi vavo. Akajeka uye anokatyamadza mavara ayo asingaendi asina kucherechedzwa uye yakasarudzika typography inopa ese ane moyo uye anofara hunhu. Dhizaini yakakwana inobatanidza mufaro uye kuwirirana pakati peavo vanoidya zuva nezuva. Muchidimbu, dhizaini yakakwana, yechigadzirwa chinonaka chose.

Mhedziso

Zvizhinji zvemhando dzemhando dzakagara kwenguva yakawanda yenhoroondo yavo nemadhizaini anga achishanda uye akagadzirirwa kukwikwidza mumusika. Kana tichitaura nezve logos, hatisi kungotaura nezve imwe font yakanyatsoiswa uye inomiririrwa, asi nezveseti yese yezvinhu izvo, zvinomiririrwa nenzira yakaenzana, zvinogadzira dhizaini yakanaka.

Ndokusaka, isu tinovimba wakadzidza zvakawanda nezvenyika yemhando. Nyika yakakura yakazara nezvinhu zvinotiita nyika izere nemikana.