Mumakore apfuura, kuvandudza logo kuri kuitwa nenzira yakajairika. Nhabvu masosi akaita seAtlético de Madrid kana Juventus kana zvigadzirwa kubva kunyika dzakaita seArgentina kana Tokyo chiratidzo cheizvi. Asi chinhu chimwe ndechekuvandudza kana kugadzirisa kune imwe nhanho uye zvakati siyanei kuti uchinje. Mune chero kushambadzira kana dhizaini kambani, 'Usabata iyo logo' chinenge chiri chinhu chekutanga chinodiwa. Asi dzimwe nguva, kusimudzira kuziva, chingave chisina kunaka kusvetuka. Mhando shanu dzine.
Aya mashanu mabhureki akagadzira akafanirwa mifananidzo kusimudzira kuziva kune vese. Zvese izvi zvinoreva kuti kana inozivikanwa brand ichichinja logo yayo, vanhu vanozviona. Mumakore achangopfuura, mazita emisha akasiyana siyana akaita chaizvo izvo zvekusimudzira kuziva kwechimwe chikonzero.
Zvigadzirwa (RED)
Yakavambwa muna 2006 nemutungamiriri weU2 Bono uye ONE Campaign yaBobby Shriver, PRODUCT (RED) inotsvaga kuita mabhenefiti anozivikanwa emakambani akazvimirira kubatsira kurwisa HIV / AIDS munyika sere dzakasiyana dzeAfrica.
Mumakore achangopfuura uyu mufananidzo wakaratidzika kuva une simba rinoshamisa, achiguma dambudziko rake guru naApple. Uye hazvisi zvekuzvidza mabhureki akadai se: Nike, Coca-Cola, American Express ... Asi kana isu tikanamatira kufambiro inogadzirwa nevari muCupertino, kuunza musiyano mukambani yeapuro ingangoita. hazvigoneki. Ndosaka kukosha kwekuzviita kuburikidza neyako yakakosha pfuma, iphone.
Chigadzirwa cheRED ingori feat iyo yakashandura zvese zvaibata zvine mutsvuku. Uye zvese nechikonzero chakanaka.
Google doodles
Google yanga ichitamba ne logo yayo kubvira mazuva ekutanga. Kudzoka muna1998, vavambi Larry Page naSergey Brin vakawedzera mufananidzo wakavezwa padanda kune wechipiri 'o' we'Google 'kuratidza kuti vasiya hofisi kuBurning Man Festival. Yaive yekutanga Google Doodle.
Kubva ipapo, isu takapinda muchikuva che google kutsvaga chimwe chinhu uye zvakatishamisa nedhizaina nyowani. Shanduko yakajeka mumavara uye maumbirwo, ayo dzimwe nguva - kakawanda - aigona kusangana nemushandisi. Kuzviwana iwe mune mimwe yacho mitambo arcade izvo zvakavaraidza kukanganwa zvataitsvaga.
Google Doodles inowanzo mucherechedza mazororo nemhembereropamwe nehupenyu hwevanozivikanwa maartist, mapiyona, uye masayendisiti. Uye timu inokoka mazano kubva kuruzhinji.
Lacoste
A priori, zvinoita sekunge Lacoste ine zvishoma zvekuchinja. Ruvara chena negarwe regirini zvinokwana pahembe dzako. Uye kwete, haina kuchinja kuva ruvara (RED) kubatsira kurwisa AIDS. Asi imhuka.
Uye ndeyekuti Lacoste, mukurwira kwayo kuuraya zvisina tsarukano kwezvimwe zvipenyu zviri mungozi, anosarudza kuita shanduro shoma. Ichi chinyorwa chine mhuka gumi dzakasiyana dziri panjodzi yekutsakatika uye ndezvenguva shoma. Mushure memakore makumi masere nemashanu ekuvapo, Lacoste, anombochinja chiratidzo chenyeredzi. Zvakawanda zvakadzama.
CokexAdobexYou
Chiitiko chemitambo ndicho chakatumirwa naCoca Cola pamwe neAdobe brand. Zvakanaka, zvakare neumwe neumwe wenyu, ivo vagadziri. Kupemberera maOlympic eTokyo 2020, Coca-Cola akashanda neAdobe kuitisa makwikwi epasi rose, CokexAdobexYou, achikoka vanhu kuti vashandise Creative Cloud kuti vadzokerezve midziyo yeCoke's iconic brand mumabasa ounyanzvi ekupemberera mutambo, kufamba uye simba.
Kufanana kwekupedzisira McDonalds
Kunyangwe isu takatotaura nezvazvo mune yapfuura posvo, isu tinoverenga sekufamba kwazvino uye kwazvino kufamba kwemhando. Mukuyedza kucherechedza Zuva reVakadzi reMarudzi Ose 2018 uye "kukudza kugona kunoshamisa kwevakadzi pasi rese," McDonalds akakungurutsa chiratidzo chayo cheGolden Arches pamusoro wayo kuita 'W' ye 'vakadzi'.
Kunyange hazvo yakaunganidza kuziviswa kwepasirese, stunt yakadzokera kumashure mune mamwe madenderedzwa maererano nekusimudzira kuziva kwechokwadi nyaya. Vazhinji vakakwevera pamatambudziko emubhadharo wekurarama uye zvibvumirano zveawa-zero, uye kuedza kwakadzingwa se "McFeminism" neboka rekuruboshwe reBritain boka Momentum, zvichiratidza, zvakare, kuti hunhu uye meseji yechiratidzo inosvika kure kupfuura logo yako