Minimalist logos yekufemerwa

Dhizaini yakakamurwa pakati pezvakareruka uye zviri nyore kuziva, ndosaka patinotaura nezvekuzivikanwa, tinotaura nezve minimalism.

Asi chii chaizvo chinonzi minimalist dhizaini uye yakakosha sei kune logos? Zvakanaka, minimalist dhizaini ndizvo zvese zvatinoda kukuratidza mune ino post. Dhizaini isingade akawanda magraphic uye ekuona zviwanikwa kuti ataure meseji yainoda kuburitsa.

Mune ino positi, isu hatingo tsanangura chete izvo zvese izvi minimalism kana minimalist dhizaini, asiwo, Isu tinokuratidza rondedzero ye minimalist logos idzo dzakanyanya kupesvedzera munhoroondo yekugadzirwa kwemhando, uye kuti isu tinovimba inogona kushanda sefemero.

Takatanga.

Iyo minimalist dhizaini

Usati watanga, fungidzira chifananidzo chine chinhu chinomira pakati pechifananidzo kana kune rimwe divi, icho kunyangwe chiri chinhu chimwe chete chine huremu hwekuona hunopfumisa uye ndizvo zvakare zvinonyanya kukosha mumufananidzo wese uye zviri nyore. kuziva.

Kana iwe wakazvifungidzira, iwe unogona kunge wakagadzira mupfungwa dzako simulation ye minimalist dhizaini. Muchidimbu, kana tichitaura nezve minimalist dhizaini kana minimalism, Isu tiri kunyanya kutaura nezve sitaira, chimiro chehunyanzvi chinomira pachena kunyanya nekuda kwekureruka kwaro. 

Pakutanga kuona zvingaite senge dhizaini iri nyore, asi usakanganise zviri nyore kuita uye zviri nyore kuziva, nekuti hukuru hwekusika uye fungidziro zvinodikanwa kuti ukwanise kuita chero minimalist dhizaini, nekuti isiri iyo dhizaini inokwezva kutarisa. , kana zvisiri izvo zvinogona kufambiswa nekugadzira.

A bit of history

Minimalism, sezvatinoziva mune yehunyanzvi uye graphic art chikamu, akaberekerwa muguta rine mukurumbira reNew York (United States).

Yakabuda muma60s , nguva apo vanyori vakawanda vakaedza kudzvanyirira uye kuramba chero chinhu chipi zvacho chainge charemerwa uye uko mukana wekutaura uye kutumira shoko chete nezvakanaka uye zvakakodzera wairatidzwa. Aya ndiwo matangiro akaita minimalism muAmerica, nekunetsekana zvinopesana nekufamba kwatinoziva iye zvino seabstract expressionism. 

Mumwe nomumwe wevanyori ava akaratidza zvinhu zvinokosha zvekugadzira kuburikidza nemabasa avo, kana nenzira yavaivhenekera nayo zvinhu uye matambiro avaiita nemimvuri, asi chimiro ichi chakakwanisa kuzadza mamwe mapoka ose, kubva pakupenda kunyange zvivakwa.

Zviratidzo

• Kushandisa symmetric shapes: Chii chinoratidzira minimalist dhizaini ndechekuti inenge inogara ichiremerwa nemafomu esymmetrical, izvo zvinoreva kuti kune imwe yekuona chiyero mumabasa.

• Mashandisiro ezvigadzirwa: Kana tichitaura nezvezvakagadzirwa, tinoreva natural materials, yakatorwa muchisiko. Rudzi urwu rwezvinhu runowanzo kukanganiswa ne minimalist architecture.
• Monochrome toni: Zviri nyore kuona minimalist dhizaini ne basa re nyore monochrome hues, chena uye dema, pamwe yepakati grey asi iwe unogara uchiona imwe chete kana maviri mimvuri mumabasa.

minimalist logos

Nokufamba kwenguva, mumapurojekiti ekuzivikanwa, vagadziri vazhinji vakaziva kuti vaigona kushandisa zviwanikwa zvishoma mumagadzirirwo avo. Uye hazvisi izvo zvaiita senge zano diki rekugadzira, asi vazhinji vavo vakazvitora semuenzaniso ndokutanga kushandisa minimalism.

Mukuwedzera, vakazviita sechinhu chikuru chekushandisa uye nanhasi, mhando dzakawanda dzakadzika munhoroondo yezvigadzirwa zvavo. Isu tinokuratidza rondedzero yeavo vakave vakanyanya kusimba nekuda kwechimiro chavo, mavara avo, zvinhu zvavo uye hunhu hwavo sekambani.

Takatanga.

Nike

Nike parizvino ndeimwe yemakambani akakosha muindasitiri yemitambo. Zvigadzirwa zvayo zvakagadzirirwa vatambi uye parizvino kune zvikwata zvakawanda zvenhabvu, basketball kana rugby zvinoshandisa rudzi urwu pahembe dzavo.

Haina kungodzika munhoroondo nekuda kwehunhu hwayo asiwo dhizaini yerudzi rwayo, dhizaini inoumbwa nelogo ine mukurumbira inonzi.swoosh, chinhu chakaita chikwekwe. Chinangwa chemugadziri wayo chaive chekugadzira mhando yaizonyatso zivikanwa nekuda kwekureruka kwayo.

Ndosaka mazuvano pese patinoona iyi logo tinokwanisa kuiziva nekukasika.

Audi

Audi ndeimwe yemhando iyo zvakare yakamira kunze kwekugadzirwa kwayo. Iyo yakakurumbira mota brand yakave nemukurumbira nekusimudzira dhizaini kubva kune yakajairwa uye yakapusa geometric maumbirwo. Izvo hazvifanirwe kutarisirwa kuti dhizaini yemhando yacho pachayo inoratidza hupamhi hwemitambo yemotokari dzayo uye kunaka kwainozviratidza nayo.

Uyu muenzaniso wakajeka wekuti zvakawanda zvinogona kufambiswa nediki, uye kunyangwe yave iri logo inoshoropodzwa nekuda kwechitarisiko chayo chakafanana neiyo yeMitambo yeOlympic, yakawana nzvimbo mune gumi yepamusoro yeakanakisa minimalist logos.

apuro

Steve Jobs aive akajeka zvakare kuti dhizaini yemhando yake yaifanira kuve yakajeka, yakapusa dhizaini yaive nezvakawanda nezvishoma. Ndokusaka Apple yave iyo inonyanya kuzivikanwa mhando munyika. Uye haisi kure kumashure sezvo iyo apuro ine mukurumbira yave chiratidzo muzera redhijitari.

Apple ndeimwe yelogos iyo iwe yaunogona kufemerwa nayo sezvo chimiro chayo chiri nyore uye mavara avanoshandisa ari monochrome zvachose.

McDonald's

Izvo zvakave zvindori zvegoridhe zvakapfava zvavewo imwe yeanonyanya kuzivikanwa uye akakosha echikafu mabhureki munyika. Magadzirirwo ayo ari nyore uye ari nyore kuona, sezvo inoumba yekutanga yehama dzeMcDonald, vagadziri vekambani iyi.

Hapana mubvunzo kuti idhizaini iyo, nekuda kweruvara rwakajeka uye dhizaini yayo yave kuzivikanwa pasi rese, ndeimwe yehumbowo hunoratidza kuti minimalist dhizaini haifanirwe kutanga chete kubva kune nhema kana chena toni, asi kubva kune toni dzinokwanisa kufona. kutarisa

Microsoft

Microsoft zvakare yadzika munhoroondo, kunyangwe kukosha kwayo munyika yetekinoroji uye chikamu cheaudiovisual, logo yayo yakagadzirwa nerectangular geometric shapes inotevedzera hwindo, yakadzika munhoroondo yekuve imwe yeakareruka uye anonyanya kuzivikanwa kubva kune ese. pamusoro penyika.

Musiyano unochengetwa neMicrosoft nemamwe marogo ndewekuti ine mavara akasiyana-siyana, apo yero, yebhuruu, yegirinhi uye orenji kana tsvuku mavara anomira pachena. Hazvina mubvunzo iyo yakanakira logo yekufemerwa kana zvauri kutsvaga iri mhando yeimwe chikamu. 

Mini

Mini ndeimwe yemhando iyo, pamwe neAudi, zvakare yadzika munhoroondo muchikamu chemotokari. Chiratidzo chayo chakavakirwa pakushanda uye geometric, chii chinozviona ikambani yakatsaurirwa kugadzira nekutengesa mota dzine hunhu hwemitambo uye hwakakomba.

Kambani yeMini yakasarudza logo yaizochengetedza nhoroondo yerudzi, rudzi rwemota dzemijaho uye diki. Zvese izvi zvakawanikwa nedenderedzwa chete uye nemimwe mitsetse yakachinjika.

Pepsi

Pepsi ndechimwe chezvinwiwa zvinyoro mhando yagara ichikwikwidza neiyo inozivikanwa Coca Cola. Haisi kungodzika munhoroondo yekunaka kwezhizha kwezvinwiwa zvayo, asiwo yekugadzira logo ine simba kwazvo yaive neimwe yekuona chiyero uye yaive nyore kuziva.

Kusiyana neCoca Cola, Pepsi inogovera toni mbiri dzechromatic, imwe tsvuku uye imwe yebhuruu, nenzira iyi havana kungokwanisa kuendesa meseji kubva kune graphic elements, asiwo kubva kune mavara mavara.

Muchidimbu, ndeimwe yeakanakisa kuwanikwa logos.

minimalist vagadziri

• Otl Aicher: Aicher anogona kunge ari baba ve graphic dhizaini, anozivikanwa pasi rese nekugadzira mamwe mifananidzo yemifananidzo. munich olympics uye nekugadzira mhando dzakadai seBraun, Lufthansa kana ERCO. Magadzirirwo ake anotanga kubva pachigadziko chekuve minimalist nekushandiswa kwenguva dzose uye yakapfava geometric manhamba uye monochromatic toni. Ndiye mumwe wevanonyanya kupesvedzera uye akakosha vagadziri munhoroondo yemifananidzo yekugadzira. Tinokukoka iwe kuti uite tsvakiridzo yakafara paari uye kuongorora imwe neimwe yelogos yaakagadzira.
•   Paul Rand: Rand ndomumwe wemadzibaba ekugadzira akawana budiriro huru nemapurojekiti ekuzivikanwa aakaita munhoroondo yese. Ane mukurumbira nekugadzira mhando seIBM, ABC kana UPS. Pamagadzirirwo ake anoshandisa kushandiswa kwemitsara yemifananidzo isina kunyanya kushongedza uye typographies inoperekedza graphic zviwanikwa zvaanochengeta zvakamukomberedza.

Mhedziso

Tinovimba wakadzidza zvakatowanda nezve chitupa uye minimalist dhizaini. Zuva rega rega kune vagadziri vakawanda vanosarudza rudzi urwu rwekugadzira, vachisiya maitiro akaremerwa, ino ndiyo nguva yekuti iwe ugadzire yako logo.