5 yeakanakisa kushambadzira mishandirapamwe

Kuvaraidza uye kunakidza mutengi ndizvo zvinonyanya kuda kufambiswa nemakambani ekushambadzira, nekuti kana vakabudirira izvi, pachave nemukana wakakura wekuti mushandirapamwe uchabudirira. Asi chinonyanya kukosha ndechekuti mushandirapamwe unoramba uri mundangariro yemutengi, nokuti ichaita kuti tizive kuti yakabatsira paari.

Nokuda kwechikonzero ichi, munyaya ino tinounganidza 5 yeakanakisa kushambadzira mishandirapamwe kuti chokwadi unopedzisira wava kurangarira kwenguva refu.

5 yeakanakisa kushambadzira mishandirapamwe

Tisati takuratidzai mienzaniso yatakasarudza, tinogona kutaura kuti sarudzo iyi yakavakirwa pamabatiro akaitwa nemishandirapamwe iyi, sezvo mamwe acho. vakapihwa mubairo wevakanakisa munhoroondo, vamwe vakatyora stereotypes nemagariro uye vamwe vakatyora zvinyorwa zvenyika..

Pano tinotarisa 5 yezvakanakisa. kuparadzira mishandirapamwe zvakasikwa kusvika nhasi.

Njiva: Runako chairwo

Stereotypes zvivakwa zvemagariro, ndiko kuti, zvakasikwa nenzanga, saka nenzira imwechete iyo inogona kusikwa, inogona kubviswa, kunyangwe ichida kushanda nesimba. Nekuda kwavo mafambiro anomuka anotsvaga kusiyana neakamisikidzwa stereotypes uye kufadza veruzhinji, kazhinji vachishandisa gakava repfungwa. Chinonyanya kukosha murudzi urwu rwemabatiro akasiyana zvikuru avanopa vakadzi. Pfungwa yechinyakare uye yakanaka runako inoshanduka uye inodarika. Muzviitiko izvi, ndivo vakadzi vane izwi uye vhoti pazvisarudzo zvavo, vanozviratidza kuva "vasina kukwana" uye vasingadi.. Vanodzivisa kubatanidza kubudirira kwevakadzi nechitarisiko chavo chemuviri, saka vanopa muenzaniso wemukadzi akabudirira uye akazvimiririra.

Izvi zviziviso zvinoratidza muenzaniso wakajeka wekushanduka-shanduka mukutsvaga kuenzana kwevakadzi. Njiva ndeimwe yemhando dzekupayona mukushandiswa kwechipo ichi, vadziviriri vakatendeka vezvakasiyana-siyana, vanoratidza vakadzi chaivo uye vakasimba. Kubva pavakatanga rudzi rwavo muna 1957, vakashanda nevakadzi vakasiyana-siyana, kutaura nyaya dzavo uye kutengesa zvigadzirwa zvavo uye nekuona kwatinoita runako chairwo. Muenzaniso weizvi waive muna 2004 pavakaparura chirongwa cheReal Beauty. Chimurenga chekuratidzira muindasitiri panguva iyoyo, vairatidzira vakadzi vaiparadza runako. Chinangwa chake chaive chekusimudzira kuzvivimba kwevakadzi nekuratidza mapikicha asina kuburitswa nechivimbo mavari uye nekunaka kwavo.

Volkswagen: "Funga zvishoma"

Makore gumi namashanu pashure peHondo yeNyika II, United States, imwe yamasimba masimba enyika yose, yakanga yava nyika inotenga. Saka vakatanga kuvaka mota dzemhuri dzine mabhebhi. Mushandirapamwe uyu waive weimwe yemhando yepamusoro yemotokari yeVolkswagen. Chinyorwa chemushandirapamwe chakagadzirwa muna 1959 naJulian Koening weDoyle Dane Bernbach agency. Mushandirapamwe uyu wakaita kuti tifunge nezvemotokari senzira yekufambisa, kwete sechinhu chechimiro. CNechinangwa chekusimudzira modhi itsva yeVolkswagen Beetle, mota ine compact. Bhero yakanga iri kubudirira zvokuti yakabatsira kuita kuti Bete ribudirire pakutengeserana. 

Panguva iyoyo, kushambadza kwemotokari kwainyanya kunangana nekupa ruzivo rwakawanda sezvinobvira nezvechigadzirwa chacho pane kunyengetedza mutengi kuti achitenge. Pamusoro pezvo, vaive nekutarisa kwakanangana nekufungidzira pane chokwadi.

 Melbourne Chitima: Mapenzi Nzira dzekufa

Yakaturikirwa muChirungu se "Dumb nzira dzeKufa", yaive mushandirapamwe wekushambadzira wakagadzirwa neMcCann Melbourne agency. Yakagadzirirwa Metro Zvitima, iyo njanji yekutakura njanji muMelbourne (Australia). Chinangwa chemushandirapamwe uyu chaive chekusimudzira kuchengetedzwa kwevanhu vaisvika panjanji. Chirongwa ichi chakazobudirira pasi rose, nekuda kwevhidhiyo yemimhanzi. Parizvino ine 228 miriyoni maonero paYouTube. Iwo mavara emuvhidhiyo anomiririra nzira dzakapusa dzekufa sekuchengeta nyoka inovaraidza, kumira pamucheto pechitima chechitima, kana kutsika njanji dzechitima kuti uchinje mapuratifomu pane kushandisa masitepisi.

Chirongwa ichi chakanangana nemapepanhau, redhiyo, kushambadza kwekunze, uye masocial network. Naye vaida kuzivisa veruzhinji kuti kusvika panguva iyoyo vanga vasingafariri zvirongwa zvekuchengetedzwa kwemigwagwa. 

Heineken: "Cheers kune vese"

Mushandirapamwe uyu wakatungamirirwa neMegaforce uye wakagadzirwa neIconoclast Paris. Neiyi nzvimbo yekutengesa, Heineken, aida kusiya kumashure kusarura maererano nesarudzo yechigadzirwa chayo, nekuti havasiyanise uye vanotsigira kuti mutengi wega wega asarudze. Neizvi, ivo vanoda kuratidza kuti kunwa kwedoro ravo rine mukurumbira hakusiyanise pakati pevarume kana stereotypes.

Muvhidhiyo unogona kuona mamiriro akasiyana-siyana, umo vashandi vanoshumira vakadzi nenzira isina kururama, nokuti ndivo vakarayira doro. Heineken inoda kutyora mastereotypes iwayo. Sezvinongoita vakadzi vanogona kunwa doro, varume vanogona kuita cocktail. Heineken kuzvipira kune rusununguko rwekusarudza rwemunhu wega wega, uye kwete nokuda kwechimiro icho nzanga inacho chezvavanofanira kutora maererano nourume hwavo kana kuti fungidziro.

Red Bull: Stratos

Tsvuku Bull Stratos es una musasaana ruzhinji rwevanhuiterateia LanzAda en el 2010 kubudikidza la emprwendo de bebhidhaas simbaéticas Tsvuku Bull. Mushandirapamwe uyu wakatsvaga kusimudzira kusvetuka kwe stratospheric kwaFelix Baumgartner, quzvakanaka el 14 de Octubre de 2012 se convertirtió en el primer water munhuo en zvechokwadiizar un Salto ofde una chinhu choseura de 39 ivhuóakasanganaros. La musasaana fue un éxIto en terinios de ruzhinji rwevanhuidad, ya , que Baumgardpasi se convertirtió en una celebrateidad nyikaial y el Salto fue mwanaizvakaipa kubudikidza ari jaios de ruunickurwadziwaon de todo el nyikao.

Mushandirapamwe chinangwa chekuratidza kuti chigadzirwa cheRed Bull chinovandudza kushanda kwemuviri uye kwepfungwa. Iyi danidziro yakakwanisa kuve imwe yeakanakisa kushambadzira uye kushambadzira mishandirapamwe munhoroondo, pamwe nekugadzira imwe yemitambo mikuru yemitambo ya2012.