Ivo zvimwe anonyanya kuzivikanwa uye anozivikanwa mhando pakati pemitambo vatengi vatengi kutenderera pasirese. Asi Sei uye kupi vakasimuka? Wati wakambozvibvunza here kuti kwakabva kupi mazwi anomiririra mabhizimusi ane simba kwazvo pasi? Pazasi ndinoda kugovana newe sarudzo yemamwe anecdotes anonakidza nezve Nike, Adidas, Puma kana Reebok. Anecdotes anogona kukurudzira uye kunakidza uye pamwe kuti unzwisise zvimwe zvezvikonzero zvekushanda kwavo semazita ekushambadzira.
Iwe unoziva zvimwe zvinoda kuziva nezvekwakabva kwemhando dzinozivikanwa kwazvo? Tiudzei muchikamu chemashoko!
Nike: Iyo quintessential brand yezvivakwa zvemitambo yakabva mungano dzechiGiriki. Kunyanya, mwarikadzi wekukunda, iyo pfungwa iri padhuze nehunyanzvi hwechiratidzo, kukwikwidza uye kuda chinzvimbo. Munenge muna 1972 chiratidzo chakaona mwenje weruoko rwevagadziri vayo vaviri, Phil Knight naBill Boweman, avo panguva imwechete vaive vatangi vekambani inopinza shangu dzeJapan Tiger dzinonzi Blue Ribbon Sports. Asi kana isu takatendeka kuchokwadi tinofanirwa kutaura kuti zano rakakura rakabva kune wekutanga mushandi weBRS, Jeff Johnson, uyo neimwe nzira akavaponesa kubva mukukundikana kukuru maererano nekuzivikanwa nekuti pakutanga Knight aida kuibhabhatidza iyo Dimension 6 uye nerombo rakanaka iyo zano rakabviswa.
Adidas nePuma: Mhuri yekwaDassler yaive nebhizimusi reshangu kudzamara rapfuura mumaoko echizvarwa chitsva. Vanakomana vaviri vemhuri iyi vakakwikwidza nenzira yakanyanyisa zvekuti muna 1948 kwakasarudzwa kuita sarudzo yekukamura bhizinesi kuita mabhizimusi maviri akazvimirira, kune rumwe rutivi izvo zvatinoziva nhasi seAdidas uye kune rimwe rinozivikanwa se Puma. Adidas ndiyo mhedzisiro yezita remusiki, Adolf Dassler. Aizivikanwa kune vese saAdi uye kubatana kwezita remadunhurirwa ne syllable yekutanga yezita rake kwakapa imwe yemhando dzinozivikanwa pasi rese. Kune rimwe divi, Puma mhedzisiro yechimwe chinhu chakafanana. Rudolf Dassler aida kutevera nzira imwecheteyo yekutumidza mazita asi akawana mhedzisiro yaive isiri yekutengesa zvachose, Ruda. Pakupedzisira akafunga kushandisa zita rake remadunhurirwa kubva pahudiki: Puma.
Reeboks: Izvo zvinobva pazwi rekuti Rhebok, iro risingapfuure kana kuderera pane akasiyana emhara yeAfrica. Kufanana nechiratidzo chePuma, mhuka dzinomhanya dzinogadzira hukama hwakanaka uye hunobudirira nenyika yemitambo.
amburera: Ndiwo mhedzisiro yechibvumirano che "Hermanos Humphreys", ivo vakatanga bhizinesi, muChirungu. Ndokunge, chibvumirano cheHumphreys Hama.
Kumusoro: Iyo mhando yakasikwa uye yakagadziridzwa kwakatenderedza 1975 uye Topper yanga isinga pfuure kana pazasi pezita rembwa yemumwe wevakuru vefemu.
Asics: Kwayakabva kunoda kuziva uye ndeyekuti ndicho chirevo chemutsara wechiLatin unozivikanwa "Anima sana in corpore sana" (Mweya / Hutano Hwepfungwa mumuviri une hutano). Iyi dhata haina kunyatso kuzivikanwa nekuda kweizvo vatengi vazhinji nevashandisi vanoidana sekunge riri izwi reChirungu (eisics). Izvo zvakati, isu tinofanirwa zvakare kufunga kuti iyo Nike chiratidzo hachifanirwe kududzwa saNaik, nekuti chinhu chakakodzera kuve izwi rechiGiriki raizove Nike. Kunyangwe hazvo zvakadaro ... kana iwe uchizvitaura saizvozvo, zvirokwazvo anopfuura mumwe chete anokutarisa nechiso chakati siyanei.
Diana: MuchiGiriki zvinoreva chimwe chinhu chakadai "kugovana zvinokudzwa kana kubudirira" uye zvakare zita renzanga yemitambo muVenice yakagadzirwa kutanga kwezana ramakumi maviri, uye kusvika gore ra1024 rakakwanisa kuve nevatambi vanohwina mubairo wegoridhe mu Mitambo yeOlympic yeParis, yaive kukunda kwake kukuru.
Hummel: Iyo Danish brand yakatanga kuvambwa muHamburg, Germany. Kunze kwekungoreva kunongedzera kune "hummel bee" mune logo, zita racho rinonongedzera kumutsara "Humel hummel", kukwazisa kunoitika muguta iro.
Kutaurirana: Iyo inozivikanwa brand yeAmerican yakatumidzwa zita remusunguri wayo, gadzira rabha Marquis Mills Converse.
Joma: Chiratidzo chakanyanya kukosha cheSpanish chakavambwa muna 1965. Zita rinobva kuna José Manuel, dangwe raFructuoso López, muvambi wekambani.
Dunlop: Mhosva yakafanana neKutaurirana. John Boyd Dunlop aive muScotman uyo akagadzira iyo turu yerabha vhiri. Kambani yake yakavambwa seDunlop Tires muna 1890 uye yakazove Dunlop Rubber Company, iyo yakatanga kutengesa inozivikanwa Dunlop brand rabha-yakanyorova shangu.