Logos dzinoitwa kuti dziyeukweVanofanira kubatanidza vanhu nechiratidzo. Kuendesa hunhu hwayo kune vatengi vayo uye kubatsira makambani kuti gadzira chitupa chako. Asi hazvisi nyore, sezvo vatengi vari kudiwa zvakanyanya uye chero ruzivo rudiki runogona kuunza kurambwa. Haisi nyaya ye mukurumbira brand logos zvatichapira kwamuri gare gare.
Aya mabhureki akaziva maitiro ekuchinjana nekufamba kwenguva, achiita misiyano kune yakakura kana diki nhanho pamalogos avo. Nekufamba kwemakore makambani aya akaziva nzira yekuenderera mberi kuendesa hunhu hwakafanana. Chii chinonzi nhoroondo uye zvinoreva kuseri kwemalogo ane mukurumbira? Heano mashanu ane mukurumbira logos anozokurudzira iwe nehunhu hwavo uye nyaya.
Logos yemhando dzakakurumbira uye nyaya dzavo
Iyo logotype Icho chiratidzo chakajeka chinozivisa kambani, masangano, mhando, munhu kana nzanga. Iyo logo dhizaini maitiro inoda musanganiswa wehunyanzvi hwekugadzira, dzidziso yekugadzira, uye kuenderana neazvino dhizaini maitiro. Uye zvakare, iwo mana nyika dzekusikwa mukumaka dzinofanirwa kuverengerwa: tsvagiridzo / zano, typography, chimiro / chiratidzo uye dzidziso yemavara. Asi isu hatisi kuzoenda mune zvimwe zvakawanda. Kana iwe uchida kugadzira logo, pano Isu tinokusiira iwe chinongedzo kune chimwe chinyorwa kwatinokupa mamwe matipi kuitira kuti iwe ugone kugadzira yako logo.
Zvingangodaro, iwe wakaona aya logos kakawanda, sezvo angangoita mazhinji acho ari zviripo muzuva redu. Isu takasarudza mashanu anozivikanwa brand logos kubva akasiyana siyana: tekinoroji, mota, zvipfeko, kutengesa fenicha kana kutora mafoto.
Nike
Nike Yakazvarwa muna 1971 pasi pezita reBlue Ribbon Sports (kambani inotengeswa kunze kwenyika), asi haina kunyatsovapo kusvika 1971 nekuda kwekuwedzera kwekugadzirwa kweshangu dzayo dzemitambo. Carolyn davidson aive graphic dhizaini mudzidzi akagadzira iyi logo. Akangochaja $35 chete pakugadzira uku. Kugadzira iyi logo se rakafuridzirwa namwarikadzi wechiGiriki wokukunda Nike, kunyanya mumapapiro adzo aimiririra kufamba uye kumhanya. Chiratidzo chechiratidzo chechiratidzo ichi chinozivikanwa se "Swoosh".
Muna 1978, Nike yakasarudza kugadzirisa logo yayo kune imwe shanduro inoyevedza. Kuti vaite izvi, vakasarudza bhiza rekunyora, mumabhii makuru uye kuchinja kwechinzvimbo cheSwoosh. The typography inoratidzirwa nekuve rudzi rwe minimalist sans-serif, iyo yakanyatsoenderana neiyo yakakosha kukosha kwekambani. Parizvino kambani yakasarudza kushandisa chete Swoosh, nekudaro ichiva imwe ye mifananidzo yakawanda kwazvo yenyika. Iwo mavara ekutanga anoshandiswa mune yavo logo ndeye dema uye chena, kunyangwe kare dema dzvuku rakasarudzwa.
apuro
Rakanga riri gore ra1975 apo Steve Jobs akasarudza kuramba yekutanga Apple logo, sezvo yaive yakadzama. Ron wayne, akapihwa basa rekugadzira akati logo. Rakafuridzirwa kuwana kwaIsaac Newton kwesimba rinokwevera zvinhu pasi. Chiitiko chakakurumbira chatinoziva tese, apo musayendisiti wechiRungu anodonhedza apuro uye nekuda kwairi anogona kugadzira dzidziso yegiravhiti. Iyo logo yakangotora gore chete, nekuda kwekuoma kunodiwa kuti iitezve. Pane runyerekupe rwekuti zita remhando iyi rinoreva kuzviuraya kwaAlan Turing, uyo akafa mushure mekuruma apuro rine cyanide, asi hazvina kumbosimbiswa.
Uye 1976, Mabasa akafunga kuendesa iyo graphic gadzira Ron Janoff, dhizaini itsva. Nekuda kwekuda kweApple kuda logo yaimiririra hunhu uye huzivi hwekambani yayo. Janoff yakarongwa chinhu chiri nyore. Achiona kukosha kwechiratidzo cheApple kuMabasa, akagara pane iyi pfungwa. Akaratidza Steve a logo ine mavara ane apuro rakarumwa. Kubva kumusoro kusvika pasi, inoratidzwa nemitsara yakatwasuka yegirinhi, yero, orenji, tsvuku, yepepuru uye yebhuruu. Ichi chinyorwa chakanga chiripo kusvikira 1998. Gare gare, Apple yakaramba yakatendeka kune chiratidzo ichi, ichingosiyanisa mavara uye shading.
Tesla
Zita ra Tesla akaberekwa mukuremekedza muvambi wayo Nikola Tesla, angave ari mutangiri wealternating current uye electromagnetism. Kambani iyi akaberekwa muna 2003 pamwe chete nekutangwa kwemotokari yayo yekutanga, nekuda kweboka remainjiniya vaida kuratidza kuti zvinokwanisika kutyaira pamagetsi emagetsi.
Parizvino iyo Tesla logo yakave nemimwe misiyano. Hongu zvakanaka, logo yako inogona kuzivikanwa zviri nyore nemavara makuru "T". Kunyangwe ichitaridzika sekorona, icho chaicho chikamu chemuchinjiko chechikamu cheiyo induction mota, umo mafambiro anogadzirwa nekuda kwekuchinja kwechikamu pakati pemagineti minda yemakoiri ayo. The Mavara emakambani yekambani iyi inosiyana pakati dema, tsvuku nesirivha. Mukugadzirwa kwekutanga kwakagadzirwa, mavara aive madema uye nhovo yaive sirivheri. Pane kudaro, nhasi, logo inogona kuva tsvuku kana sirivheri tsamba T.
Canon
Kambani iyi yakagadzirwa muna 1933 pakagadzirwa modhi itsva yekamera nekuda kwePrecision Optical Instruments Laboratory. Chiratidzo cheCanon chinozvarwa mukukudza mwarikadzi wechiBuddha wetsitsi Kwan Yin. Mukugadzirwa kwechiratidzo chekutanga checanon, taigona kuona mwarikadzi mukati medenderedzwa remwoto, munzvimbo yeruva relotus nemaoko mazhinji. Pamusoro payo pakanga paine izwi rekuti "kamera" uye pazasi "Kwanon." Muna 1935 kambani, pamwe ne chinangwa chekuratidza mufananidzo wemazuva ano, yakafunga kuchinja zita rayo kuti rive Canon. Muna 1956, logo yakagadziridzwa kune iyo yatinoziva tese nhasi uye yakaramba isina kuchinjika kubva ipapo.
Ikozvino Canon logo ndiro zita rekambani. The typography Inonyanya hunhu nekuda kwekukora kwayo kukuru. Yakanga yakagadzirwa chete nemifananidzo mugadziri Gio Fuga. Uyu mugadziri akasarudza ruvara rutsvuku kumiririra chido, kutsunga uye simba ravanoshandisa kugadzira zvigadzirwa zvavo. Tsamba inonyanyozivikanwa yeiyi logo ndeye "C", nokuda kweglyph yayo yakakombamira mukati uye yakarodzwa kumusoro kwayo. Tinogona kuwana mavara maviri akasiyana eiyo logo: yekutanga mune tsvuku uye chena uye yechipiri mune monochrome.
Ikea
Iyo IKEA logo musanganiswa wevatangi vayo vekutanga "Ingvar Kampar", purazi remhuri yake "Elmtaryd" uye guta rake "Agunnaryd". Chiratidzo chekutanga chakasikwa muna 1951. Yaisanganisira chisimbiso chedenderedzwa chete. Pakati paigona kuonekwa izwi rekuti "IKEA", rakakomberedzwa nemashoko okuti "Kvalitets Garanti" (Quality Assurance), zvese nerunyoro rwakanyorwa uye runyoro. Vaida kuratidza kunaka kwezvigadzirwa zvavo. Ichi logo chakabva chatsiviwa. Muna 1954, yakava tsvina yebrown-goridhe ine izwi rekuti "IKEA" mumavara makuru, mune gobvu, rakatwasuka, chena typeface.
Pane kudaro, muna 1967, logo yakatanga kutaridzika zvakanyanya sezvatinoziva nhasi. Yakagadzirwa nezwi rokuti "IKEA" mutema mune yakakora font, asi mavara "K" uye "A" akagadziridzwa aine serifs. Vaive vakavharirwa mune chena ellipse, uye iyo ellipse yakavharirwa mune dema rectangle ine furemu chena. Muna 1982, shanduko yakaitwa mupendi yeruvara, nokudaro kuwana musanganiswa weruvara watinoziva nhasi: yellow ellipse yakaiswa mukati merectangle yebhuruu uye mavara ebhuruu. Munguva pfupi yapfuura, muna 2019, Ikea yakagadzirisazve logo yayo. Vakasarudza kushandura mumvuri kubva kune bhuruu kusvika kune rima, zvichiita kuti chitarisiko chionekwe chakakomba uye chehunyanzvi kupfuura chekare.