Kana isu tichida kuti kambani yedu ienderere mberi, chimwe chezvinhu zvakakosha chatinofanira kufunga nezvacho kuvapo pasocial media. Kuburikidza nemapuratifomu aya tichakwanisa kuwana mhinduro uye kudyidzana nemutengi, kumisa hukama hunoshanda nevatengi.
Tsanangudzo ye Inbound Marketing kana kukwezva kushambadzira kuri nyore, uye kwakavakirwa pa gadzira zvinokwezva zvemukati iyo inobatsira kune vatengi vedu kana vangangove vatengi. Muchinyorwa chino tichaongorora kutora chikamu kwesocial network mukuitwa kwerudzi urwu rwehurongwa hwebhizinesi redu.
Kana isu tichibatanidza kambani yedu mumasocial network, chinangwa chedu chikuru kutaurirana. Zvatiri kutsvaga ndezvekuti taurira nyika kuti tiri pano, uye kuti kuwanikwa kwezvinyorwa zvedu kuchatibvumira kuti tive nemaitiro chaiwo uye anobudirira nemhando yavanotevera.
Pane matanho akati wandei mukuita ayo achange aripo kubva panguva iyo mutengi anotiwana paInternet mushure mekutsvaga kwakabatana nechigadzirwa kana sevhisi, kusvika panguva yaanozopedzisira atenga kana kondirakiti sevhisi.
Tevere, tinopfupikisa iwo mana ekuona zvinhu zvinotsanangura chikonzero nei kukosha kwesocial media mukushambadzira kwemukati:
Tinotsvaka kukwezva
Imwe yembiru dzakakosha dzeInbound Marketing ndiko kugona kwe taura uye taurirana. Chero zano rinoda kukwezva chikamu chemusika, uye masocial network anoshanda nemazvo sechombo chekumutsa kufarira kweavo vane icho chinodiwa chatinogona kuvhara.
Kushandiswa kwakarurama kwesocial network kunobvumira kuvandudzwa kwemaitiro matsva ekutsvaga, kudzivisa kuedza kwekutengesa zvakananga izvo zvatove nzira dzekare. Kana tikakwanisa kugadzira zvemukati zvekufarira uye zvemhando yakanaka, isu tichaita mune yakawedzera organic uye yakasikwa nzira.
tinogona kuparadzira
Huwandu hukuru hwevashandisi vanowanzo shandisa masocial network vanovaita nzvimbo yakakwana iyo mhando yedu inofanira kutanga kuwana nzvimbo. MuInbound Marketing tinoda a nguva dzose kuparadzirwa kwezvinhu zvedu, uye masocial network ave iro hwindo rinotitendera kuti tiwane kuoneka ikoko nemutengo wakaderera, nenzira ine simba uye ine mashoma mashoma.
Hatigone kuramba kuti kusikwa kwemasocial network kwakafambisa basa rekuita rakabudirira rekushambadzira zano. Mazhinji emashambadziro ekukwezva ekushambadzira ane sechinangwa chavo chikuru nzira yeanonyanya kufarirwa masocial network.
Kutarisira kwakananga
Sezvatakambotaura, the kutarisirwa kwevanhu Icho chinhu chinoisa masocial network munzvimbo ine rombo mukati meInbound zano. Kuburikidza nesocial network, mutengi anofanira kunzwa achinzwikwa uye ane hanya, sezvo achizove nekukahadzika uye mibvunzo nezve chigadzirwa kana sevhisi yedu, uye isu tinofanira kukwanisa kupindura.
Mune ino bidirectional chiteshi, donhwe rega rega rekupedzisira rezvainogona rinofanira kushandiswa, sezvo kutarisa kwakanaka uye nguva inonzwisisika, zvinopa mikana iri nani yekuwana kuvimbika.
zvatinogadzira
Tinofanira kushandisa masocial network nenzira yakakodzera kuitira kuti zvirimo zvedu zvinova chiratidzo chekubudirira uye chimiro chekambani. Munguva dzino, vanhu vanotora chinzvimbo chechiratidzo pamapuratifomu aya zvakanyanya, saka mukurumbira wedu pamanetiweki unounza chivimbo mukati meInbound campaign.