Nokuda kwechiratidzo chakakosha kuti uve nechiziviso chakanyatsotsanangurwa, neizvi zvichava nechokwadi chokuti vatengi vanogona kusiyanisa kubva kumakwikwi ayo uye kunyange kuidya. Veruzhinji havangotongi mhando nezvainopa kana mutengo, ivo vanotarisawo zvinhu zvinoonekwa zvinogadzira, zvakaita semavara, typography, logo, nezvimwe. Vanotsvaka mhando dzinobatana nemararamiro avo saka zvinhu izvi zvatataura zvine danho rekubatanidza.
Nhasi Netflix inozivikanwa seimwe ye Inotungamira yekutepfenyura mapuratifomu ane imwe yemakatalog makuru ezvinyorwa zveaudiovisual asi haisi munyika yezvinonzwika chete asi kuburikidza nemishandirapamwe yayo yekukurukurirana uye hunyanzvi hwayo, yave imwe yemhando dzine simba kwazvo pamusika.
Nekuda kwekukurukurirana kunoshamisa uku, ngatirangarirei mushandirapamwe wakashata muPuerta del Sol yeMadrid "Oh Kisimusi chena" apo Narcos nhevedzano yakava imwe yeinonyanya kutariswa, kambani yakaratidza mune chimwe chezviito zvinotsamwisa zvinorangarirwa . Nerudzi urwu rwekuita tsvaga nzira yakakwana yekutaura neruzhinji.
Achienderera mberi nepfungwa iyi, yekubatana neveruzhinji, atora rimwe danho uye ave kugadzira taipa yake; netflix typography: iyo Netflix Sans.
Kwaziwai Gotham
Netflix yakaonekana kune shamwari yayo yakatendeka Gotham, yakajairika typeface munyika yedhizaini. Yechinyakare typeface ine chinangwa chikuru chaive chekugonesa kunyoreka kwezvinhu zvekutaurirana zvakagadzirirwa ese enhau umo macampaign aya akaonekwa.
Mukuenderera mberi kwekutsvaga kwayo shanduko, Netflix iri kusvetukira pane iyo bandwagon iyo mhando dzakawanda dziri kumbundira, makuru nemadiki, uye haisi imwe kunze kweiyo. gadzira yako yekambani typography, chimiro chetsika.
Maitiro ekugadzira font yemhando yemhando inononoka uye inogara ichichinja maitiro, Netflix yanga ichipedzisa nhanho uye ichishanda pane imwe neimwe yadzo mukuzivikanwa kwayo, zvese izvi nguva dzose. kuchengeta tsika dzavo.
Uye iwe uchati, iwe uri kubheja sei pakugadzira yako typography? Hazvina ngozi here? Zvakanaka haisiriyo yega yekugadzira yakajairika typefaceMunguva pfupi yapfuura, mabhureki makuru seCoca Cola, IBM kana YouTube chikuva akazviita.
A bespoke typeface
Zvine musoro kuti kambani huru seyatiri kutaura nezvayo, Netflix, uye nekubudirira kukuru kwainokohwa pakati peveruzhinji, inoda. siyana nemamwe ma brandmakwikwi kana kwete. Iko kugona kupa emhando yepamusoro audiovisual zvemukati pasina kutengeserana kuzorora kunotora Netflix padanho repamusoro kupfuura yakajairwa midhiya yatinoziva nhasi.
Kugadzira yako brand ndiko kukurudzira kwaunoda kugadzira yakasarudzika graphic identity. Netflix typography; Netflix Sans, ndeye kuverenga, nyore uye yakachena kutaipa, iyo inobatsira kutaurirana kwako kuti kunzwisike mune zvese midhiya, zvese online uye zvakadhindwa.
Pakugadzira typeface yaitsvagwa nekambani, zvinhu zviviri zvakakosha zvakatariswa: iyo aesthetics uye kushanda. Huyero hwemavara ayo epamusoro anotsvaga aesthetic ye kinematics uye mavara madiki akakwana uye anoshanda.
Munhu anotarisira dhizaini yeNetflix ndiNoa Nathan uye anotsanangura kuti danho rekupinda munyika yekugadzira chitupa chayo rinopindura kune maviri maficha. Yekutanga uye yakakosha ndeyekupa nzira, kugadzira chimwe chinhu chakasiyana, a hunhu hwako hwemhando Uye ita kuti ive yeNetflix chete. Uye kune rumwe rutivi, chechipiri, iyo kuderedzwa kwemutengo Sei kudzikisira kana Netflix iri kambani hombe? Very nyore kupindura. Netflix inoita mishandirapamwe yekushambadzira yakawanda nguva dzose uye munzvimbo dzakasiyana uye nyika, saka kuva neyako chitupa kunobatsira kudzikisira mitengo, nekuti kana wakashandisa font yakajairika, marezinesi anodhura zvakanyanya nekuti mishandirapamwe ndeyepasirese.
Idzi nharo mbiri, kugadzira chitupa chavo uye kuchengetedza mari, ndizvo zvimwe zvikonzero zvaita kuti mamwe ma brand atore nhanho iyi.
Netflix Sans: nyore uye yakachena typography
Chikwata chedhizaini chakatanga kushanda pakunyora chakafunga zvinhu zvakati wandei, chimwe chazvo chaive saizi yebhaisikopo pakugadzira mabhii makuru uye imwe pfungwa yaive yekuti mavara madiki aifanira kunge akakwana uye anonyoreka. kurasika. Nepfungwa mbiri idzi dzakajeka dzekutanga, a typography yakazara nehuremu hwayo hwakasiyana: hutema, hushingi, hwepakati, hwenguva dzose, hwakareruka uye hutete.
Zvese zvanga zvisiri kuzogara mune yakapusa uye yakachena typography dhizaini, asi isu tinogona kuwana quirks maari. Kana tikatarisa kune vara diki t, curve inoonekwa padanda rinokwira kumusoro iro, maererano nevagadziri varo, rinofemerwa nekuchinjika kwemafirimu skrini.
Muchidimbu, isu taida kuita typography ine yekutanga, yakapusa dhizaini, nekuzvipira kwakajeka mukuita uye kurongeka, kubvisa kunyanyisa kunofadza kutsauswa neveruzhinji.
Ichi dhizaini chinhu, senge typography, inogona kuita senge imwe panguva ino, asi chaizvo ndeimwe ye pfungwa dzinokosha pakutaura uye kubatana neruzhinji. Nekusaziva, mameseji anoendeswa kune vatengi anogona kukanganisa zvinoreva kana maonero ezviri kuratidzwa kwavari.
Iyo audiovisual zvemukati chikuva, Iri pano kugara uye rakwanisa kukunda dzimba dzedu. Kwete chete nekuda kwehukuru hwemukati hwainotipa, asiwo nekuda kwekuchinja uku kwatakataura nezvayo, kuvaka iyo yayo brand inobatana nevateereri vese kuburikidza nepedyo uye yakasarudzika maitiro.
Netflix yave a referensi munyika yemasikirini asiwo munyika yemhando yekutenda kune kuvandudzwa kweiyo brand yakabudirira, kutora mabhii uye miganhu.
Iyo Netflix font, Netflix Sans, ine chiziviso chayo asi haimbotongi zvirimo zvakaitenderedza, mukupedzisira. typography nezvimwe zvinhu zvinofanirwa kugarisana.