Ndiani asingazivi LEGO brand? Kuri nyore kuti upi noupi wedu ave nendangariro dzeidzi matoyi mundangariro. Uye ndezvekuti, brand yanga ichiperekedza zvizvarwa zvakasiyana, vakatamba nezvimedu zvekuvaka izvi, vachigadzira nyika dzakanaka, kwenguva refu.
Chiratidzo che LEGO chinozivikanwa kwese kwese, asi havasi vese vanoziva kuti yakava sei mucherechedzo unoramba uri mucherechedzo mumitambo yekuvaka, saka mubhuku rino tichadzidza nezvekushanduka kwayo. Tichataura nezve nhoroondo ye LEGO logo uye zvese zvakaitenderedza.
Sezvatinoziva, kubudirira kwechiratidzo kunoenderana nezvakawanda zvinhu, asi chimwe chezvinonyanya kukosha maererano nekubudirira ikoko, ndiyo logo. Ichi chimiro chekugadzira chinogona kutove icho chinotarisa kubudirira kana kutadza kwechiratidzo.
Lego history
Imaawa mangani atakapedza tichitamba neLEGO zvidhinha, zvisingagone kuverenga zvakanaka. Imwe yeakanakisa maficha eiyo brand ndeyekuti akakwanisa kutsungirira nekufamba kwenguva, uye hazvina basa kuti wakura sei kana kuti uri LEGO mudiwa, hauzomboregi kugadzira imwe yemamiriro ayo.
LEGOs inhumbu uye dambudziko, kune pfungwa dzedu, sezvo uchigona gadzira mavara asingaverengeki kana zviitiko. Kubva kune magamba, Adidas sneakers, Bernabéu nhandare, Diagon Alley kubva kuHarry Potter, nezvimwe.
Nhoroondo ye LEGO inotanga mugore ra1932 muDenmark. Ole Kirk Kristiansen, akavhura bhizinesi diki rekuveza mutaundi reBillund, uko akagadzira matoyi emapuranga, manera, zvigaro, nezvimwe. nemwanakomana wake ane 12 years.
Nhoroondo ye LEGO logo
Yakanga iri muna 1934, apo bhizinesi duku rakatora zita re LEGO. mabvazuva zita rinobva muchidimbu cheDanish chemazwi maviri, gumbo dot, zvichireva kutamba zvakanaka.
Panguva ino, ndipo panovhurwa logo yekutanga yemhando. Logo iyi yaive akagadzirwa pamhando dzakasiyana senge mabhegi, mahamvuropu, zvitambi, zvinonamirwa, nezvimwewo. Yakanga isati yaonekwa sechiratidzo pamatoyi kana zvimwe zvigadzirwa zvavaigadzira.
Sezvinoonekwa, iri a logo iri nyore, yakavakwa netaipa ine muganhu mutema, iyo yakadhindwa chete pamagwaro kana zvimwe zvinhu zvinodhindwa.
Muna 1936, iyo logo inopinda shanduko yayo yekutanga uye zvakare, inotanga kuiswa mune zvigadzirwa zvavakagadzira, pamatoyi emapuranga, ane chisimbiso chakadhindwa che LEGO Fabriken Billund.
Kwemakore, kambani yakakura uye yakakura, ichisvika kune vashandi gumi. Uye makore gare gare, anopa a new logo dhizaini, iyo yakashandiswa neyetoyi brand kwemakore gumi.
La yekutanga inozivikanwa vhezheni yerudzi rwemhando, inowanikwa muna 1946. Chiratidzo chacho chakagadzirwa ne sans serif typeface yezita re LEGO uye font yekutuka yezita reKlodster.
Pakati pa1949 na1950, iyo block brand inotanga kugadzira yakakurumbira zvidimbu zvepurasitiki. Chigadzirwa chavairatidza ndechimwe kuvaka zvidhinha zvaigona kupinzana pamwe chete nezvavaiti zvidhinha zvinosungisa.
Kwapera gore, muna 1951, zita rechiratidzo rinoshanduka kubva kuSelf-Joining Blocks kuenda LEGO Mursten, zvinoreva kuti LEGO inovhara. Sarudzo iyi yakaitwa nemwanakomana waOle uye akaunza dhizaini nyowani ine ruvara rutsvuku.
Muchikamu che 50s, mhando yakashandisa logos matatu panguva imwe chete Vakanga vakafanana, asi havana kufanana. Mumwe nemumwe wavo aive nezita re LEGO mune yakashinga, sans serif font.
Mbiri dzeidzi shanduro dzaive nezita rechiratidzo mutsvuku. yakaiswa paruvara rweyero kana pamufananidzo. Ukuwo, imwe vhezheni yacho yaive yeblack cursive typeface pane chena kumashure.
Pakati 50s, iyo logo yakasarudza kusanganisa oval shape tora zita rechiratidzo. Panguva ino, ndipo apo typography yezita re LEGO inotora 360 degree turn.
Iyo yakamboshandiswa sans-serif typefaces uye inopa nzira kune tapureta ine chitarisiko chiri pedyo uye chine hushamwari. Iro ifonti rine mitsetse yakakomberedzwa uye mavara akakombama, akafanana zvakanyanya netypeface inoshandiswa nhasi.
Muchiratidzo chechikamu chino, akasimbisa ovhari dzvuku pamavara matema, uyewo mapoinzi maviri pamativi ose echimiro ichi, ayo akanga akabatanidzwa nemutsara wakatwasuka.
Makore mashanu gare gare, muna 1960, chimiro cheovha chakakomberedza zita rechiratidzo chakashandurwa kuita sikweya. Mune iyi vhezheni, kunze kwezita re LEGO, izwi rekuti System rakaonekwa.
Haisati yasvika 1973, pakagadzirwa logo ndiko kutanga kweiyo inoshandiswa nemhando nhasi. Mumakore aya kambani inotanga kugadzira nekutengesa neUnited States.
LEGO, tora a yakawanda yakamisikidzwa logo, sezvatataura, yakafanana chaizvo neyazvino. Mucherechedzo uyu wakagadzirwa nemavara machena akataridzwa mutema neyero, uye akaiswa seaiwa, pane rectangular tsvuku kumashure.
Ukuwo, typography yakafanana neyakashandiswa kuma50s, asi panguva ino yakawedzera kukora, ichipa chitarisiko chakakora, bubble rakawanda.
Iyi yekupedzisira logo inochengetwa kusvika gore 1998, uko kugadziridzwa kwekupedzisira kwechiratidzo kwakaitwa uye kunoumba logo yatinoziva nhasi.. Imo manyorerwo akaitwa uye rondedzero yemavara yakakura.
La musanganiswa weruvara uripo muchiratidzo kubvira 1960, chena, nhema, tsvuku uye yero, zvinoenderana nerudzi, inofemerwa nemhando yemavara ekutanga aripo mumatombo ekuvaka emitambo yayo.
Kwenguva iripo, iyo mhando yakaramba isina kuchinjika muchimiro chayo, uye kubvira payakatanga yave imwe yemakambani akasimba uye akasarudzika munhoroondo. Imhando inodiwa, zvese nediki reimba uye nevakuru.