Kufanana nechero imwe nyaya yemhando hombe logos, Ford haisi kure kumashure mukuchinja kubva payakavambwa semhando.. Uye ndezvekuti isu tese tinoziva logo yazvino uye mufananidzo weimwe yeanonyanya kufananidzira mota munyika yeAmerica unouya mupfungwa. Uye ndezvekuti iyi brand yakakura muDetroit, Michigan ine ese maitiro anomiririra nzanga yeAmerica. Henry Ford, muumbi wayo uye apo zita rekambani rinobva, akatanga basa rayo muna 1903. Iyi ndiyo nhoroondo ye Ford logo.
Iko kuenderera mberi kwekuvandudza kwekambani, kwakaita kuti iwedzere munguva pfupi. Kudzora mabhureki akadai seAston Martin, Jaguar kana Land Rover, hapana kana iri yeFord nhasi, asi yakawedzera mukana weimwe misika yakaita seEurope kana Australia. Kambani yaainayo iTroller, iyo iri kuBrazil. Uridzi hweFord hunoramba huri mumhuri kunyangwe chikamu chevashoma sezvo yakanyorwa paNew York Stock Exchange uye migove yayo yakagoverwa pakati pevanoisa mari. Ehe, ane mavhoti mazhinji ekuita sarudzo kwakakosha mukati mechiratidzo.
Ford ndiyo yaive kambani yekutanga kugadzira yakakurumbira Model T, kwakatanga kuiswa chidhiraivho chekuruboshwe kwemota. Chimwe chinhu icho makambani mazhinji pasi rose akatevedzera (kunze kwemusika weBritish kana nyika dzakaita seSuriname kana New Zealand pakati pevamwe vazhinji). Ford yakagadzira isingaverengeki mhando dzemotokari uye yakatengesa mayunitsi anopfuura mamirioni matanhatu pakati pawo ese mugore rimwe chete. Kambani yakanyoresa mari inosvika mamiriyoni zana nemakumi mana nemana muna 144. Ichishandisawo vanhu vanopfuura zviuru zana pasi rese zvakananga uye zvisina kunanga.
logo yekutanga
Pakazvarwa mhando muna 1903, logo nhema nechena yakagadzirwa ine mavara eFord Motor Co.. Inoperekedzwa neguta uye nyika iyo kambani yakagadzirwa. Ichi chiratidzo chakagadzirwa naHenry's associate engineer, Harold Willis. Vakaigadzira nemaitiro akafanana chaizvo nemufananidzo wemakambani aivepo panguva iyoyo. Tichifunga nezvegore rayo, pakanga pasinawo kukwanisa kugadzira seyazvino. Kuganhurirwa uku kwakapfuurawo ruvara uye tinogona kufungidzira kuti zvingave zvakaita sei mukudhindwa. Pepa resimbi rine huremu hukuru.
Kutaura zvazviri, ovha yacho yakanga ine mamwe mafini, ayo aiita sesirivheri. Zvakawanda zvakanyanya kupfuura typography, iyo yakagadzirwa ine Bold hunhu hwakanyatso zivikanwa. Asi senge ese ekutanga logos, ivo vakararama kwenguva pfupi kuti vavandudze kushambadzira kwavo.
Kamwe rudzi rwanga rwatotengesa mota dzayo dzekutanga, rwakaenda kune imwe minimalist logo payaiti Ford. Yakanyorwa neruoko, ine mamwe anoyevedza cursive sitiroko. Iyi taipi yainyatsozivikanwa uye vakaiisa pamhando dzemotokari dzemhando T. Asi yakanga iri nyore, sezvo muna 1912 vakaishandura zvakare kuti vazvipe zvayo.
Vakagadzira logo yekunyepedzera muna 1912, iyo zvino yaisanganisira hunhu hwakasviba ruvara rwebhuruu, muchimiro cheshiri yakasimudzwa, nemapapiro ayo akatambanudzwa, pasi pe motto 'The Universal Car' (zvinoreva chaizvo kuti 'The universal car'). Nezve typography ine chekuita, haina kuchinja kubva pakusikwa kwayo muna 1906, asi iyi logo haina kubudirira zvakanyanya. Nokuda kwechikonzero ichi uye maererano nekambani pachayo "haina kugara kwenguva refu" mumusika, vachiisa hwaro hwechaizove chekupedzisira uye chechokwadi logo. (Kunyangwe nguva iyi yaive yakareba kupfuura yakapfuura sezvo yaive pamusika kwemakore gumi nemashanu, ikozvino zvirokwazvo mota ine chiratidzo ichi iri kusimuka).
the blue oval
Kubva 1927 vakagadziridza logo, kutanga vasina ruvara uye gare gare vachiwedzera ruvara rwebhuruu, mhando yeFord yakawana mukurumbira pasi rose. Kutanga pane dema, neovha uyezve, kuti vape hunhu hwavo vakasarudza ruvara 'Royal Blue'. Kubva ipapo, iyo logo haina kuita shanduko huru mumagadzirirwo ayo, kunze kwekugadziriswa kwepamusoro kwemavara uye kuchinjika kwemaumbirwo.
Izvi zvigadziridzo zvidiki zviri pachena nekuda kwekugadziriswa kune mafomu matsva uye mitemo yekugadzira inogadzirisa kune vateereri vatsva.. Mushure memakore zana, pamusi wegore, vakasarudza kuigadzirisa, muna 100, apo dhizaini yakanga yatora chimiro kuburikidza negradients nemumvuri. Ikoko vakaishandura, kusanganisira inzwi rakasviba uye kuwedzera mimvuri kune mavara e'Ford'. Uye kubva ipapo haina kugamuchira chero shanduko kusvika 2003.
Iyi gadziriso, senge yapfuura, haina kunyanya kushamisa., asi yakabvisa kudzika kwese kubva palogo, sezvinoratidza magadzirirwo azvino. Iyi dhizaini yatakakwanisa kuona mune mamwe malogo ane mukurumbira akadai seNissan kana Firefox Isu taona mafambiro avakaita kubva kune chimwe chinhu 3D kuenda kune mamwe mitsetse yakakosha kumiririra mufananidzo wavo. Iyo inonzi flat dhizaini uye kunyangwe shanduko iyi yaingove yekunaka kunze, ivo vaivewo nemazano ekuchinja mavara.
Kubva kuFord vakasarudza kuti chaive chisiri chinhu chakanaka kuita sezvo vari iwo mavara emhando yemhando. Izvi zvinoramba zvichimiririra kuvimbika uye simba rechiratidzo nemakore anopfuura zana iyo ichiri pamusoro pemotosports.
Mhedziso
Iyo kambani yanga ichishanduka uye ichiwana musika wakawanda, nenzira yainayo, chinhu chine musoro ndechekuve nemufananidzo wechiratidzo wakagadzirirwa kwairi. Ichokwadi kuti ivo havana kushandura iyo typography, sezvo iine hunhu hwayo. Asi mushure mekushanduka kwemakore akawanda kudaro, zvingave zvakafanira kugadzirisa mimwe mitsara yakakora zvakanyanya kana isingawane magumo akabatana nebhii.
Iyo mhando inoramba iri iconic mukati menyika yemotorsports asi kukanganisa kwave kusagadzirisa iyi logo itsva kumotokari pachayo, chimwe chinhu chinoparadzanisa nemufananidzo wayo wemazuva ano munzvimbo yedhijitari., apo kana shanduko iyoyo ikaitika. Muchokwadi, zvikanganiso mune iyi logo zvinogona kuvonekwa pamatanho madiki, senge favicon yewebhusaiti yavo, kwavanongoisa iyo 'F'.