Chiratidzo chiratidzo chekuzivikanwa kwemufananidzo wekambani wemhando dzakawanda., uye zvinodikanwa kuti dhizaini yayo inomiririra uye yakatsanangurwa nekuchenjerera kukuru.
Muchinyorwa chanhasi, tichataura nezve nhoroondo yegoogle logo. Tinogona kutaura nezveGoogle, seimwe yemhando dzakanyanya kukosha pane yazvino chiitiko, sezvo isu tinayo muzuva redu nemazuva, kuburikidza neakawanda maitiro ayo anotipa mumidziyo yedu, ese makomputa uye nharembozha.
Haasi munhu wese anoziva nezve nhoroondo kuseri kweGoogle logo, kwayakabva, ingave yakachinja kwakawanda, nezvimwe. Ndosaka zvisingambonyanyowandisa, zvinyudze mukati kukura uye kushanduka kweimwe yemakambani makuru pasi rose.
Chii chinonzi Google?
Google haingori injini yekutsvaga, asi ine zvakawanda zvakaitenderedza. Icho chimwe che Makambani eUnited States anozivikanwa pasi rese, uye inyanzvi mumasevhisi emakombuta uye zvigadzirwa zvine chekuita neInternet.
Zita reGoogle rinobva pazwi remasvomhu rinonzi "Googol" iyo inofananidzira 10 yakasimudzwa kusvika ku100, yakatumidzwa seizvi nevagadziri vayo Brin uye Peji pavakatanga kugadzira injini yekutsvaga iyi.
Nhoroondo yeGoogle logo
Mugore ra1997, chii chinonzi dhizaini yekutanga yeGoogle logo chakabuda, logo yakagadzirwa naBrin pachake, kuburikidza nechirongwa chekugadzirisa mufananidzo.
Sezvo isu tichiona iyo logo yenguva iyoyo yakanga isina chinhu chakapfuura, inoyeuchidza mabhii atinogona kugadzira kuburikidza neWordArt.
Pasati papera gore gare gare, muna 1998, kugadziridzwa kwekutanga kweiyo logo kwakagadzirwa, dhizaini umo zita re brand inogona kuonekwa nenzira inonzwisisika uye umo musanganiswa wemuvara wakanga watovapo zvatinoziva nhasi.
Pakati pa1998 na1999, iyo logo yakawedzerwa mumvuri maitiro uye chiratidzo chekudanidzira pakupera kwezita, pamwe nekuchinja kweruvara. Vanoti nechiratidzo ichi vaida kutevedzera dandemutande reYahoo!.
Mugore rino rapfuura, muna 1999, vakasarudza kupa iyo logo kutaridzika kwehunyanzvi. Shanduko iyi yakauya pamwe chete mugadziri Ruth Kedhari. Zvinogona kuoneka kuti dhizaini yakavakirwa pane typography ine serifs uye nemusanganiswa weruvara wakafanana neiyo yapfuura logo.
Ichi chiratidzo chinoramba chiripo kwenguva yakati rebei semufananidzo wekambani weinjini yekutsvaga, kubva payakagadzirwa muna 1999, kusvika 2010.
Mugore rino ra2010, iyo logo inopinda a diki uye nyore kugadzirisazve, uye ndiko kuti typeface ine ukobvu uye hunyoro shading.
Makore matatu gare gare, muna 2013, the mumvuri effect inopera kuratidza logo iri nyore ine minimalist maitiro.
Mugore re 2014, Google inopa magadzirirwo anosanganisira zvese zvigadzirwa zvayo uye masevhisi. Chikumbiro chekugadzira chinobva pane geometric shapes. Google yakatora njodzi uye yakachinja typography kuita sans serif, typeface isina serif. Chinangwa cheshanduko iyi ndechekukwanisa kuenderana nenharembozha masisitimu.
Pamusoro pekuchinja uku kwechiratidzo, Google yakaunzawo icon ine basa rakakosha mukushandiswa kwayo panharembozha.
Google mavara
Kwakabva: The List
Hatigone kutaura nezveGoogle logo tisingataure nezvekushandiswa kweruvara; avo mavara ari nyore asi anofadza.
Kushandiswa kwemavara mana aya, bhuruu, tsvuku, girini uye yero, yakanga isiri sarudzo yakasarudzika, asi sarudzo yake inofemerwa neLego kuvaka mutambo.
Iyo nyaya inoenda kuti komputa yekutanga Brin nePeji yakashandiswa kushanda pabrowser yavo yakavakwa nezvidimbu zveLego mumavara mana eiyo logo.
Imwe yei zvakasiyana-siyana zvechiratidzo maererano neruvara, zvinoonekwa kana chiitiko chinosuwisa chikaitika kana chinhu chakakosha munhoroondo chinorangarirwa.. Kwete chete inogona kuoneka mune monochrome vhezheni, asi zvakare inogadzirisa mavara ayo anosanganisira zvidhori zvechiitiko chinoyeukwa.
Chii chinonzi Doodles?
Hatigone kutaura nezveGoogle tisina kutaura nezve mukurumbira wayo Doodles, izvo zvinotishamisa nechero chiitiko chakakosha munyika. Kune angangoita zviuru zviviri zveDoodles anoratidzwa pasi rese, mamwe acho achingoshandiswa mune imwe nyika nekuda kwedingindira rawo.
Semuenzaniso, iyi yatinoona pazasi inotikurudzira kubaiwa uye kushandisa mask kuponesa hupenyu.
Makore anopfuura makumi maviri apfuura kubva 20 patakasangana neGoogle logo yekutanga, iyo yakashanduka kuita imwe yemhando dzinotungamira nhasi.
Yakapfuura nemagadzirirwo manomwe, kusvika yasvika pamufananidzo wakapfava, wakapfava uye wepedyo wekambani, mukuwedzera mukusiyana kwayo kukuru.
Asi haasi ose mashoko akanaka, Pakavewo nekushoropodzwa uye zvanzi chiratidzo cheG chinomiririra Google chaive chisina kuenderana, uye yakanga isiri geometric, saka kambani haina kunyatsogadzira mufananidzo wekambani unovamiririra.
Kushoropodzwa uku kwakanyaradzwa nenyanzvi dzakasiyana-siyana dzakataura kuti ndizvo zvisarudzo zvemaune zvachose, sezvo, pakugadzirisa logo kune grid yekuvaka, tsamba G inopa manzwiro ekutenderera kwakakwana, kunyange zvazvo zvisiri.
Pasina mubvunzo, Ndiyo imwe yeanonyanya kuzivikanwa logos munyika, sezvainotaridzirwa nemamiriyoni evashandisi zuva rega rega. Google yakaziva maitiro ekuchinja kune shanduko.
Iyo Google logo yakavakirwa munhoroondo yayo yose pfungwa ina huru mukugadzirwa kwayo, nyore, kushandiswa kweruvara, kujeka uye kugadzirisa. Zvinhu zvina zvinoremekedzwa mune imwe neimwe yezvekugadzirisa kwayo.
Google ichachinja logo yayo zvakare here? Hatigoni kupindura mubvunzo uyu nechokwadi, asi tichifunga nezvemamiriro ake ezvinhu, hatingapinduri zana kubva muzana kwete. Iyo ichangoburwa yekuona identity iyo Google inayo, iyo yanhasi, inomiririra izvo Google iri uye shanduko yayo, haisi yekungotsvaga injini, asi inotonga akasiyana masisitimu anoshanda.