Kwakabva: Chikonzero Nei
Zuva rega rega kune mamwe mabhureki anogadzira asingakanganwike ads uye ane meseji mukati inodarika aesthetics kana kushambadzira. Kune zviuru nezviuru zvemhando, uye zvakanyanya uye zvakawanda zviri kuuya pamwechete kugadzira iyi mhando yenhau.
Pasina kuenderera mberi, Nike ndeimwe yemhando iyo yakakwanisa kuumba hukuru hukuru munharaunda, nekuda kwekushambadzira mishandirapamwe iyo yanga ichigadzira mukati mebasa rayo semhando yemitambo.
Nechikonzero ichi, tafunga kukuratidza mune ino post, nhevedzano yeNike ads yakakwanisa kuve chikamu cheavo vanorongedzerwa seakanakisa munhoroondo.
Nike: Chii?
Kwayaka: Nike
Pasi peshoko rekuti "ingoita chete", Nike imhando yeshangu uye yemitambo yakakwanisa kuve chikamu cheindasitiri huru, uye yakaverengerwa seimwe yemhando dzakanakisa muchikamu. Yakavambwa muna 1957, uye yagara ichichengeta chikamu chikuru chenhoroondo yayo munhoroondo yayo huru, uye haina kumbotaurwa zviri nani.
Parizvino, kune zvikwata zvakawanda zvemitambo kana masangano anosarudza kushandisa mhando pahembe dzavo, angave ari nhabvu kana basketball zvikwata.
Iyo logo kana mhando, ndeye isotype, inodaidzwa kuti "swoosh" inogamuchira zita iri sezvo risingapfuuri kana kushoma pane ruzha rwunonzwika panguva yekutanga kumhanya, Uyezve, yakagadzirwa nemudzidzi wekugadzira anonzi Carolyn Davidson muna 1971.
Pasina kupokana, mhando uye logo pachayo zvakadzika munhoroondo nekuda kwehunhu hwavo uye masevhisi, sezvo parizvino vanhu vanopfuura miriyoni vanotenga Nike gore rega rega uye vanosarudza kuisa mari mumhando iyi huru yemitambo, pasina kupokana.
Best Nike Ads
Kwayaka: Pinterest
Nike-Airport
Kunobva: Diario AS
Pakupera kwema90s, Nike akawana mutambo mutsva wekubatanidza hunhu hwawo sechiratidzo uye wozvirega utakurwe nemukurumbira uye kutengesa kukuru: nhabvu. Mutambo uyo, kusvika nhasi, yaida mucherechedzo mukuru waigona kuratidza hunhu hwayo panhandare dzekutamba uye pavatambi venhabvu inonyanya kukosha munhoroondo yenhabvu.
Zvakanga zviri nekuda kweichi chikonzero, apo Nike akasarudza zvakare kuzvivandudza, kugadzira mushandirapamwe kwavaitsigira timu yenhabvu yeBrazil, chimwe chezvikwata zvakanakisa pasirese. Ndiwo mafungire akaita Nike kurekodha mushandirapamwe uyu munhandare yendege uye ndozvakaita kushambadza uku.
Nike-Zvakanaka vs. Zvakaipa
Kunobva: Kodro Magazine
Nike yakaenderera mberi nebasa rayo sechiratidzo, ichiva chikamu chevamwe vevatambi venhabvu vakanyanya kwazvo pasi rose semufananidzo mukuru weiyo brand, nekuda kweichi chikonzero, yakashandisa vane mukurumbira uye vakakosha vatambi venhabvu munhoroondo yenhabvu, saRonaldo, Maldini. kana kuti Figo.
Chinangwa cheNike sechiratidzo chakanga chiri chimwe chinhu kunze kwekuratidza chimiro chevatambi venhabvu vakanyanya kunaka panguva iyoyo, chimiro chemutambi wenhabvu anodarika zvakajairwa. Chimiro chepamusoro-soro, chinokwanisa kubatanidza mweya wechokwadi wenhabvu, nedzimwe nyeredzi dzayo dzakanakisisa.
Yakanga iri nekuda kweichi chikonzero iyo brand yakaenda kune hurefu hurefu kugadzira mushandirapamwe uko manhamba aya akaonekwa kumberi. Chii chakakwanisa kukwezva kutarisisa kwevanopfuura mamirioni maviri vaiona, uye kuti chiziviso chakaburitswa paterevhizheni munyika dzese dzeEurope.
Pasina kupokana, imwe yeakanakisa mishandirapamwe, iyo yakatodzika pasi munhoroondo yekushambadzira uye nyika.
Ad André Agassi naPete Sampras
Kunobva: ATP Tour
Nguva refu Nadal asati asvika, Nike akafunga kusarudza vatambi vaviri vetennis vekuAmerica, Pete Sampras naAndré Agassi, vaviri vevatambi vetennis vakanyanya kunaka panguva iyoyo. Vaivewo chikamu chemamwe emakambani eNike ekuunganidza kwavo.
For now. Nike aifarira tennis, chii zvakare, yakatsaurira chikamu chikuru chenhoroondo yayo kuita mapurojekiti makuru emutambo uyu, ndosaka yaidawo mifananidzo miviri yaizoonekwa zvakakwana mukushambadzira kwayo kweterevhizheni. Aya ndiwo mafungire avakaita kushandisa vaviri ava vengano.
Ad Michael Jordan uye Spike Lee
Kunobva: The Spanish
Imwe tsanangudzo yekuyeuka nezve Nike ndeyekuti yaigara iri brand iyo akasarudza kutanga bhizinesi rake munyika yemateki. Zvakanyanya, zvekuti akafunga kushandisa chifananidzo cheimwe nyeredzi dzebasketball, Michael Jordan, pakuunganidza kwake sneaker.
Iyi ndiyo nzira iyo nyika ye sneakers yakatanga, kana yemasaini enyeredzi huru uye vatambi paNike shangu. Nzira yakanaka yekubatanidza fashoni nemitambo, iyo yakakwanisa kukwezva kutarisa kwevazhinji vevatengi vechiratidzo ichi chikuru.