Iwo emarudzi akawanda General Mills mukubatana neNike uye basketball nyeredzi Kyrie Irving, akagadzira mamwe shangu dzakafemerwa naLucky Charms, Cinnamon Toast Crunch uye Kix zviyo.
Taylor Gessell, Kushambadzira Kutaurirana Mubatsiri paGeneral Mills Partnerships, anotsanangura kuti kushuva uye kushushikana kune vamwe vanhu kwezviyo chaizvo zvakada kufanana neshungu nekushushikana kwatinoona muvanhu kune sneakers. Iko kune tsika yekusarura kwakakomberedza ese ari maviri, saka iwo mukana wakanaka wekubatanidza mapoka maviri anonyanya kufarira.
Mapoka ese ari maviri, General Mills naKyrie, vakaona kubudirira kweiyi pfungwa ruoko rwekutanga, apo kutanga akashandira pamwe naNike pakuburitswa kushoma kweiyo Nike Kyrie 4 modhi Akafuridzirwa neGorosi yegorosi.
«Isu takaparura Wheaties sneaker nekutumira kune zana mapesheni uye mubvunzo mukuru watakanzwa kubva kune vatengi waive, 'Ndingawanepi peya?' "anodaro Gessell. “Saka takabatana zvakare neNike pamusoro penyaya yekuita mushandirapamwe wakakura unobatanidza zvimwe zviyo. "Takaziva kuti Kyrie ane hukama hwezviyo, saka akafara kutora chikamu."
Basketball mutambi uye dhizaini
Chikwata chaKyrie uye Nike vanga vari shamwari dzinonakidza. Kubva kuunza iyo zano rekugadzira rinoshamisa dhizaini, yepasirese-kubatana kubatana. Kyrie nechikwata chake vaive uropi kuseri kwezviyo zvezviyo uyo akatungamira kubatana uku. Ivo vakatora zvinhu uye ruzivo rwechimwe nechimwe chiratidzo uye vakazvifungidzira mumateya nenzira yakafanana. kyrie, uyo ane ruzivo rwakakwana kune tsanangudzo.
Iwo matatu anotsvedza ari mu "cereal pack" ane mucherechedzo wega wega wezviyo parurimi, pamwe neiyo mavara uye dhizaini zvinhu zvakabatana kune maumbirwo uye magadzirirwo ezviyo. Uye kumashure kweshangu imwe mune vaviri vaviri, inozivikanwa General Mills 'G' logo.
Iyo Kyrie 4 Rombo Rakanaka
Kunyatso tarisa dhizaini dhizaini kunoratidza kuti ine kana marashi emumvuri maumbirwo akarongedzwa pamativi. Izvo chete zvine mavara akajeka, pane iyo mhando yemuraraungu theme.
Iyo Kyrie 4 Cinnamon Toast Crunch
Muenzaniso Kyrie 4 Cinnamon Toast Crunch Inotaridzika seyayo kesi, yegoridhe ruvara uye bhokisi rakachena. Kunyange zvakadaro, iyo sinamoni-yakafuridzirwa swirl iri kudivi rega, ndizvo chaizvo zvinobata ziso.
Iyo Kyrie 4 Kix
Iyo yero hue uye yakashinga bhuruu typography yeKix shangu ndeyekugutsurira dhizaini yeKix bhokisi. Izvo zvinototaridza kuti inozivikanwa Kix "gore" rinobuda kubva kumativi eshangu. Inoita chikamu chezviyo chekugadzira.
Iyo yemukati yeshangu imwe neimwe zvakare ine gorosi-senge kudhindwa. Mashoko eBranding akaiswa mukati measendimita ese ebhutsu, kubva kusinamoni swirl kusvika kune inoshamisira maruva. Nike yakwanisa kutora zvakakwana kukosha kwechero brand brand. Zvinoshamisa kuona kuti vanouya sei kuhupenyu kubva pane yakapfava sketch, kune iyo chaiyo shangu.
Kwayaka - General Mills
Mifananidzo - Nike