Iwe wafunga kuve muzvinabhizinesi, asi iwe hauzive zvakanyanya nzira yekusimudza brand yako. Chinhu chekutanga chaunofanirwa kuita kuziva chauchazotarisa pakugadzira musika niche kana kuiwedzera. Kana uchinge wafunga kuti uri kuenda kutengesa, kusimudzira kana kubereka, unofanirwa kutsvaga zita zvinoenderana nehurongwa hwebhizinesi rako. Paunenge uchitova nezvose izvi, chinhu chinotevera chichava chekuziva kuti ungasarudza sei mavara kubva kumhando.
Kuti usarudze mavara, unofanirwa kufunga nezvezvinhu zvakasiyana zvinogona kukanganisa mufananidzo waunopa wechiratidzo chako. Sezvaunoziva, mabhureki makuru anogara painternet haana mavara asina kurongeka. Imwe neimwe yemavara aya inotsvaka kumutsa manzwiro mutengi. Nenzira iyi chete, ine zita, sirogani uye ruvara, ivo vanozokwanisa kuziva nekukurumidza zvaunoita uye kuda kuve vatengi verudzi rwako.
Kutsvaga kwekugadzira… kubva kumakwikwi
Kunyangwe pese patinotanga isu tinoda kuve yakanyanya yepakutanga uye yakasarudzika, kutanga kubva papeji isina chinhu zvachose hakuna kunaka. Hapana mhando inogadzirwa pasina kutanga yaziva zviri munharaunda yayo. Makwikwi ako, pakutanga, anogona kuve mubatsiri wepamusoro sezvo vachange vachitengesa kune vateereri vakafanana newe uye vari kuita nemazvo. Ndosaka uchifanira kuziva kuti ‘zvisati zvaitwa’ hazviwanzoshanda. Pamwe hazvina kumboitirwa chimwe chinhu.
Iyi haisi meseji yekukopa zvaunoona painternet, asi kana kuti uwane pfungwa dzezvinoitwa zvakanaka uye pamwe haufanirwe kuchinja zvakanyanya. Rudzi rweruvara rwakakosha, haruna kufanana kana uchitaura nevateereri vevana kana vateereri vakuru. Iwo mavara akakosha kufambisa rudzi rwemeseji yaunoda kupa uye iyo yavanonzwa vachizivikanwa nayo.
Tinokurudzira kuti utarise mapeji akaita Behance, uko kune mapurojekiti emarudzi ese anogona kukubatsira kuita chirongwa chako wega. Iwe unogona zvakare kutevera makwikwi ako pasocial network kuti ugare uchiziva zviri kutaurwa.
Tsvaga naBehance
Isu tichaita tsvakiridzo diki pane maitiro sezvatakataura kuti uwane pfungwa yezvaunogona kuwana. Fungidzira iwe wafunga kuve nyanzvi LOL mutambi (League of Legends). Tinogona kutsvaga kubva pamusoro pewebhu toisa mazwi makuru 'lol' uye 'gamer'.
Sezvatinoona, tinogona kuwana nhamba isingaperi yemapurojekiti. Zvimwe ndezvechokwadi uye zvimwe zvinongova zviratidzo zvevagadziri vatsva kana kutengeswa kweimwe yemifananidzo iyo yaunogona kutenga zvakananga kana chido chako chekugadzira chisina kukwana. Muchiitiko ichi tinogona kuwana akawanda anokatyamadza mavara eiyi dingindira. Kana isu tikafunga kuti mutambo wevhidhiyo, dingindira revechidiki uye yakanyanya futuristic dhijitari nharaunda, mavara akadai sepepuru, yero kana girini anomira pachena. Iwo ese anopenya emulating neon mwenje kana zvakafanana sensations.
dhinda kana dhijitari
Tichifunga nezvekutsvaga kwekare, isu tichafanirwa kujeka nezve kwatichaisa pfungwa dzedu. Kana zvakatipoteredza, sezvakaita mumitambo yemavhidhiyo, ichange iine digital zvachose, mavara achave ane simba rakasiyana (Kutaura zvazviri, ruvara rwemavara ruchava RGB) kupfuura kana tichida chimwe chinhu chinodhindwa (Munyaya iyi, ivo ichave CMYK mavara). . Matoni emumwe nemumwe wavo achasiyana sezvo mavara asina kufanana kuratidzwa nechiedza pane izvo zvakagadzirwa neingi.
Zvese izvi zvinokanganisa bhizinesi rako. Kana iwe uchizotengesa chigadzirwa kana uine chitoro chemuviri senge hamburger cheni. Muchiitiko ichi, mavara anofanira kunge akasiyana neaya edhijitari uye iwe unofanirwa kuziva kuti ndeupi ruzhinji rwauchasangana narwo. Muenzaniso wakajeka ndeweMcdonalds, semuenzaniso. Pakutanga akasarudza mavara akajeka akadai sematsvuku uye yero pane mamwe epurasitiki kana methacrylate kumashure. Neiyi nzira yakataurirwa kuvateereri vaduku, nzvimbo dzinonakidza uye kunyange kuwedzera swings kuti mhuri iuye.
Ikozvino, McDonald's yaona kuti vateereri vaakatanga navo vakura uye meseji yayo yakasiyana. Mavara akasvibira (achireva kune echisikigo) toni dzehuni uye yakanyanya kurerekera yero.
Ruvara psychology
Nezvese izvi zvatakurukura, tinogona kutaura nezve psychology yemavara pakusarudza mavara emhando. Uye ndezvekuti mumwe nemumwe wavo anoratidza rudzi rwakasiyana rwebhizinesi. Muenzaniso wakajeka uri mumakambani makuru ikozvino anoonekwa sesocial network kana musika wemagetsi.
Facebook, Twitter, Messenger kana Linkedin muenzaniso wakajeka wekushandiswa kwebhuruu. Mumwe nomumwe wavo anoshandisa mumvuri wakasiyana, asi anoshandisa ruvara rwakafanana. Muchokwadi, nekufamba kwenguva ivo vakagadziridzwa zvinoenderana nevateereri vakatemerwa nekushandiswa. Inoshandiswawo nemhando dzakadai sePaypal kana Visa. Uye ichi hachisi chinhu chisina kujairika, sezvo bhuruu inogadzira chivimbo, kugadzikana uye runyararo.
Kana bhizinesi rako richibata nemhando yembatya, pamwe ungada kushandisa ruvara dema. Mhando dzakakura dzakadai seChanel, Calvin Klein kana ZARA dzinoshandisa mavara aya kune mamwe mabhurendi mazhinji anga achida kuwedzera. Uye ndezvekuti, kare, dema raishandiswa nemhando dzepamusoro (nemitengo yakakwira) asi mhando dzakawanda, nekuda kwemaitiro emusika, dzinotsvaga kuve nekunzwa uku, sezvo veruzhinji vachiwedzera kukoshesa zvipfeko zvemhando yepamusoro. Uye ndezvekuti dema rinoreva kuomarara, mukurumbira uye kukomba.
Kana iwe uchida kusarudza tsvuku kana kuisanganisa nemamwe mavara, iwe uchafanirwa kuziva waunoda kugadzirisa. UYEiye ruvara rutsvuku chinhu chine ushingi uye chinofanira kupihwa kushandiswa zvine musoro sezvo chinogona kunetesa maziso. Asi kana ukaipfeka, ziva kuti tsvuku inopa kunzwa kwesimba, simba, uye chido chezvaunoita. Ndosaka mhando dzezvinwiwa seCocacola dzichiishandisa. Iwe unogona zvakare kuiwana munzvimbo yedhijitari yevaraidzo senge Netflix chikuva.
Aya mavara uye mamwe akawanda anogona kukubatsira iwe kusarudza mavara emhando yauchagadzira. Sarudza zvakanaka kana kuti ungasakwanisa kudzokera shure uye uchafanirwa kuchinjira kune meseji yawakapa nerudzi rwako.