Nhoroondo yePepsi logo

Wakambozvibvunza here Ndeipi nhoroondo yePepsi logo? Imwe neimwe yelogos yaunoona mumhando dzakasiyana dzaunodya ine kwainotangira uye nyaya yekutaura. Uye munyaya iyi, takafunga kuti pamwe ungada kuziva kuti Pepsi yanga iri sei mumakore ayo anopfuura zana nemakumi maviri. Unoziva here kuti yekutanga logo yakanga isina kana kure kure seyazvino?

Tiri kuzokuudza kuti iyo Pepsi logo yakashanduka sei kuitira kuti ishande sekufemerwa uye iwe unoona kuti iwo mabhureki makuru anogona zvakare kuve neshanduko mumalogos avo uye awane zvakanaka. Unoziva here nhoroondo yePepsi?

Kwakabva Pepsi

Pepsi imhando iyo ikozvino yaunokwanisa kusiyanisa nekuona pasina chikonzero chekuti brand idhindwe pane yayo logo. Uye yave ichiita izvi kwemakumi emakore. Nekudaro, chimwe chinhu chaungasaziva ndechekuti, pakutanga, Pepsi haana kunzi Pepsi, yaive Chinwiwa chaBrad, kana kushandurirwa muchiSpanish, chinwiwa chaBrad. Nei zita iroro? Zvakanaka, zvaive nekuda kwaCaleb Bradham, muvambi wePepsi muna 1893. Uye, zviri pachena, logo iyo yakanga isina kutarisa kure seyaunoziva. Kutanga, yakaisa Chinwiwa chaBrad mubhuruu nemuganhu muchena uye mune rectangular furemu ine kumwe kushongedza.

Yakanga iri muna 1898 apo yakashandura zita rayo kuva Pepsi, kunyange zvazvo vakaita chikanganiso, uye kuti havana kunyoresa zita iroro nechiratidzo (uye havana kudaro kusvikira makore mashanu gare gare).

El Pepsi's first logo, yakagadzirwa nemusiki wechinwiwa pachake, yakanga ine zvakawanda zvakafanana kune zveCoca-Cola, uyo akanga ari mukwikwidzi wake mukuru. Naizvozvo, ngatiti ivo vakakopa zvishoma (semuenzaniso chikamu chechinyorwa). Asi zvakare neiyo "curvy" uye tsamba refu yaitaridzika kunge Coca-Cola, ivo chete vakarebesa 'P' uye mamwe 'C'.

Chiratidzo ichi chakatanga kugadziridzwa, asi chakaramba chakafanana nekufamba kwemakore, kunyanya nekuti chakaramba chichienda nemhando imwechete yetsamba kunyangwe ivo vaitsanangura. Kusvikira 1940.

Iyo logo yakashanduka muna 1940

1940 raive gore rekuchinja kwePepsi nekuti yakafunga kuti yaive nguva yekuchinja uye vakaita saizvozvo nechiratidzo chekuti vaida kuve vakachena uye nekuzivikanwa zvakanyanya. Ichokwadi kuti akaenderera mberi neruvara rutsvuku pamusana pechena, kunyange izvi hazvina kugara kwenguva refu.

Uye ndizvo izvozvo Mukuru wePepsi aive nepfungwa muna 1950, uye akavakumbira kuti vagadzire chiratidzo chevhavha yebhodhoro, vachiwedzera kwete zita rechiratidzo chete, asiwo kusanganisa tsvuku nechena uye nekuwedzera bhuruu. Sei wawedzera bhuruu? Zvakanaka, nokuti, panguva iyoyo, zvavaida kwaiva kuita "kuzivikanwa" uye "mutero" kuvarwi uye nyika yeUnited States yeHondo Yenyika Yechipiri (kana iwe usingazivi, tsvuku, chena uye bhuruu ndiwo mavara emureza weUS).

Zviripachena, izvi zvakabaya veruzhinji uye zvakazoita kuti ive sarudzo ine hungwaru, kunyangwe yaive nengozi. Uye vakazvichengeta zvakadaro kusvikira 1970.

Imwe shanduko yakakura munhoroondo yePepsi logo

Imwe yekuchinja kwakakosha kune iyo Pepsi logo yakaitika muna 1962 pavakasarudza dispense nezwi rekuti Cola kungoridaidza kuti Pepsi. Pamusoro pezvo, yakamira kushandisa iyo yakakombama uye tsvuku font hunhu hweiyo yapfuura logos (uye yakafanana neiyo yeCoca-Cola) kuratidza rakatwasuka, gobvu, izwi dema rakamira kunze kubva kumashure iro rakateedzera kavha yakanga yagadzira. yakapihwa kuma50's.

Ehe, yaive imwe hit, kugadzira iyo chinwiwa chichazivikanwa nevechidiki, ndicho chikonzero nei vakawanda vakaisarudza pamusoro peCoca-Cola, iyo yakaita seyakaramba ichienderera mberi nechiratidzo munguva yakapfuura.

1970: gore re minimalism

Sezvo iyo Mumakore ekuma50, chikwangwani chakachengeta zvimwe zvinhu, senge denderedzwa riya raiita sevhavha yebhodhoro rine mazino. ane mavara matsvuku, machena uye bhuruu. Asi, mu70s, iyo logo yakatanga kuve yakanyanya minimalist uye yemazuva ano.

Akashandura manyorerwo etsamba, kune imwe zvakare yakarongedzwa mudenderedzwa, isingachanyanyi kurema, asi ichiramba ichichengeta iyo yekuvhara. Zvakare, ruvara rwezwi rwakachinja kuita bhuruu rinoshandiswa nelogo, iro rakava rakasviba zvishoma. Pamativi ose edenderedzwa iroro, mavara maviri, dzvuku nebhuruu, ayo asina chaakaita kunze kwokuratidza chinhu chepakati.

Ichi chiratidzo chakachengetwa kweanoda kusvika makore makumi maviri, kusvika muna 20-1991 chakachinja zvakare.

Kubva 90s kusvika 2000

Imwe shanduko yakakosha munhoroondo yePepsi logo yaive muna 1991, apo kambani yakasarudza kuparadzanisa denderedzwa kune rimwe divi uye zita kune rimwe. Kuti vaite izvi, vakashandura zvinhu zvose, vachiisa zita pakutanga kwechiratidzo, ipapo, pasi, trapezoid tsvuku uye, pakupedzisira, pedyo nedenderedzwa rechimiro.

Izvo hazvina kutaridzika zvakaipa, asi hazvina kugutsikana, ndosaka muna 2008 vakachinja zvakare, panguva ino vachiedza 3D. Kuti vaite izvi, vakaisa ruvara rwebhuruu kuti vaise denderedzwa pairi kutanga, ne 3D mhedzisiro kuitira kuti iite seyakayangarara uye kupenya, uyezve, ichiteverwa nezita rakachinja kuita chena uye yakajeka uye yakawanda minimalist font.

Iyi dhizaini yakachengetwa kwemakore gumi, paine shanduko diki. Kusvikira 10 akauya.

Nhanho yekupedzisira munhoroondo yePepsi logo

Nhasi iyo Pepsi logo haitaridzi seyekutanga yayaive nayo. Shanduko yekupedzisira yakaitwa muna 2008, uye kusvika parizvino haisati yachinja zvakare. Zviri sei? Ibhora (iro rimwe chete rakagadzirwa kuma50s) chete nekusiyanisa curvature yemavara uye kuwedzera tsvuku kuderedza zvese zvichena nebhuruu). Iwe unogona kuwana iwo mufananidzo chete kana kuperekedzwa neshoko rekuti Pepsi (uye ne-zvigadzirwa) ine tsamba isina serif, capitals kana symmetrical mitsetse. Zvakare, bhora iroro rinoshanduka zvichienderana nerudzi rwePepsi yaunonwa.

Chakavanzika chePepsi logo

Kana iwe wanga usingazive, iyo yekupedzisira logo ine chirevo chakavanzika. Chaizvoizvo akati wandei:

• Ndicho kumiririrwa kwemureza weUnited States.
• Iwo mavara anoreva Magineti epasi, Feng Shui, Pythagorean geodynamics, chiyero chegoridhe uye dzidziso yehukama.

Kangani iyo Pepsi logo yakagadziridzwa patsva?

Zvakanaka, kusiyana nemamwe mabhureki, ayo asina kubata logo yavo, kana kuita zvishoma zvishoma zvinosiyanisa shanduko, chokwadi ndechekuti mune yePepsi izvi hazvina kuitika.

Zvinozivikanwa izvozvo Yakave ne12 inocherechedzwa shanduko kune yayo logo mumakore ayo anopfuura zana nemakumi maviri. Uye hativerengeri kushanduka kudiki kwayakaitawo.

Iyo nhoroondo yePepsi logo yakajeka here ikozvino?